The temperature is rising and so are your networking opportunities!
Every once in a while I hear a BNI member say that their chapter slows down during the summer months. I also know of many chapters that flourish in the summer with new members and referral growth! So why are some up and some down? It is a matter of gearing towards the season.
In the Northern Hemisphere, winter coats sell better in December than July and bathing suits sell better in June than January! So have you changed your networking season?
What summertime networking activities are you attending? These may not seem like a networking mixer events, however, you should still always be prepared.
… Pool Party?
… Golf… Boating… Tennis… Gardening?
Pool Party Networking:
Remember that a good networker has two ears and one mouth and uses them proportionately! Listen to what everyone is really saying.
– Are they complaining about business? Invite them to visit your BNI chapter!
– Are they excited about a wedding? Share about those in your chapter that are a good referral for them!
– Do they have a frozen drink in their hand complaining about staying cool at home? Talk about your HVAC member!
– Do they need work on their home or need a new home? It’s Referral time!
– Are they talking about the stock market? Mention your BNI financial planner!
Ball Game Networking:
A great networking strategy is to get tickets to a ball game and invite a BNI member and a potential referral. Whether your team wins or loses great connections can be made from the stands!
Above is a photo of me with the ceremonial ball from when I did the first pitch for an AA Baseball team in LA. It was BNI night and we had a blast with members and staff from Southern California.
The FOUR hour one to one:
If you are a golfer, you know what I mean! Find a fellow BNI Member who also plays golf. Set up a round and you each bring a client to introduce to each other. What a great way to solidify a top referral source! Do you not play golf? Is there an activity like bowling that you do that you and a fellow member can invite clients too?
Any place you go with family, friends or strangers is a networking opportunity!
… Bring your business cards!
… Remember your fellow members’ cards too!
… One referral per event you attend!
… Who have you met at these summertime events that you can invite to your chapter as a visitor?
Here’s to a GREAT summer in the Northern Hemisphere filled with lots of referrals! Those BNI Members south of the Equator can wait to use these tips in December.