Simple Addition Equals Success

 

Years ago I learned that there is a dramatic correlation between the size of a quality networking group and the number of referrals which are generated by that group.  The fact is, the addition of new members brings an increase in the likelihood that any given networking group will be successful.

Groups under 20 people do not generate as many referrals (proportionately) as do groups over 20 people and the math proves it.  If you have a group of 16 people, that group has 256 connections (16 x 16).  However, a group of 32 people has 1,024 connections (24 x 24)!

In a network, the number of relationships leads to a number of possible business referral connections that is a squared multiple of the actual number of people in your network.  I call this ratio of people in a group compared to the total connections that are created, the “Squared Connection Effect.”  Hence, the quantity of people you build networking relationships with truly makes a difference in the total number of connections and inevitably the amount of referrals which can be generated from your group.

So as you begin to build your own network of referral relationships, keep in mind that the more the better!  The bottom line is that the more connections you have (based on quality relationships, of course), the more referrals you can generate. The math is pretty significant and consistent.

Is your networking group currently positioned for success in regard to the number of people belonging to the group?  If not, what are some things you might be able to do this week to help your networking group grow?

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5 thoughts on “Simple Addition Equals Success

  1. We are presently at 27 members and have three new members pending. Now I am working to get us to the next level with is 40 members. Learning working and growing together as a true and strong team within BNI and our chapter. With us all using this great Business Generating System (BGS) that it is reach our goals. Everyone keep up the great work everyone. Great article.

  2. Excellent point, Ivan. Expanding your network is crucial to open up new opportunities on a wider scale. It’s certainly worth remembering that every relationship you make increases your network exponentially when it comes to referral opportunities. Great article! Michael R. Drew

  3. This rule is amazingly true and my chapter is an evident of it. The number of member in our chapter used to be 8, which was the lowest period of time, but has been recovering to 25 and more cooperation opportunities have been established between newer members. Because of their contribution the atmosphere of meeting is getting better. New member is fresh blood of the life of a chapter.

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