Become a Customer to Become a High Priority

One of the friendliest and most natural ways to make contact with a referral source is to buy her products or services, whether in large or small dollar amounts.  It's important to note that the...
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Use Reporting to Strengthen Your Network

Playing the role of reporter by interviewing a member of your network for an article or while doing research on a subject he's familiar with, for example, is a great way to elicit information an...
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Clueless When It Comes To Conversing?–Four Tips

Networking is about building relationships and one of the main ways to build relationships with people is to have effective, productive conversations.  However, that can seem like a daunting tas...
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It’s Not WHAT You Know, But WHO You Know–True or False?

How many times have you heard the phrase "It's not what you know, but who you know" when it comes to determining success??  I'm willing to bet that over the course of your life to this point, yo...
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Why Word of Mouth?

One of the most important things I've learned over the years is that the secret to success--without a little bit of hard work--is still a secret!  Word of mouth marketing is a solid foundation f...
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Whoopee in the Cornfields

Here's the thing with networking: If you want to get more business, you have to  be willing to give business to other businesspeople. That's why I founded my networking organization, BNI, on the...
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