Alex Mandossian Verb

What is Your Verb?

I just spent the five days at my semi-annual TLC (Transformational Leadership Council) event in Mexico. I come away from each of these conferences with nuggets of great information. At this conference, one of the presentations that gave me a lot of great nuggets was from my friend, Alex Mandossian. His talk was called “Discover Your Verb.” OK, I thought it sounded a bit weird but his content is always so great, so I didn’t care – I had to be there. I’m glad I was. It was in fact, amazing. In his talk he said, the “biggest lesson I’ve learned over the years is the one thing that makes a great business person and leader is: movement!” Albert Einstein once said that “nothing happens until something moves.” This is true in business and in leadership because without movement, change is not possible. Alex told the story of a legendary ad man, Leo Burnett from Chicago. He said that “Burnett once put his staff to the task of analyzing 62 ads that failed to move merchandise. Why did they fail? Burnett said it was due to too many adjectives because adjectives (like “extremely”) don’t move people, instead they spark skepticism and doubt in our minds. In fact, of the 12,758 words of those failed ads, 24.1% were adjectives! Translation: more adjectives means less movement.” Alex said that in comparison, Lincoln’s Gettysburg Address contains only 13.1% adjective-to-total-word ratio and Churchill’s “Blood, Sweat and Tears” speech has 12.3%. If adjectives are the problem, then what is the solution? Alex said that it’s not nouns – it’s about verbs or action words. Verbs increase persuasion power and move people according to Alex. The greatest thought leaders in history lived their lives as verbs.
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shades

10 Shades of a Referral by Tiffanie Kellog

Guest Video Blog: Tiffanie Kellog, a trainer with Asentiv and author of 4 1/2 Networking Mistakes, share the Ten shades of a referral. The higher the shade of referral, the better the chances that you more likely to close the business for someone else. What shade of referrals are you passing to others? What is the lowest shade you are willing to take from someone?

The Top Characteristics of a Great Networker

Many people offer advice about what it takes to be a great networker (myself amongst them). One thing that is left out of that equation, however, is what other people think about what it takes to be a great networker. Networking involves interacting with others. So what do “they” think it takes to be a great networker? This is important because we all need to be cognizant of other people’s expectations and adjust our behavior accordingly if we want to make the kind of impression that will work to build a powerful personal network. Recently, I took the opportunity to gather almost 3,400 survey responses from business people around the world. I gave them a list of almost 20 different characteristics on networking and I asked them to pick the top behaviors they’d like to see. From those responses, I have identified the top characteristics of what people believe makes a great networker and have listed them here.
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John Maxwell interview

John Maxwell Interviews Ivan Misner on “Networking”

In this video, I discuss with John Maxwell about checking your checkbook and calendar priorities and how to build your business by building relationships. I also share how I reverse engineer my goals.  Finally, we discussed coaching vs. mentoring and "Farming vs. Hunting". Please click on the photo below to watch the video of my personal interview with John Maxell.   Ivan Misner on "Networking" from The John Maxwell Team on Vimeo.  

Chernobyl Cheese

I’ve been wanting to write about my “Chernobyl Cheese” experience for a while now. Since my wife and I are currently working on the final draft of our Misner Plan recipe book, I thought this might be a good time. Back in 2013, we transitioned from our home in Southern California to a home in Austin, Texas. In late 2014, we moved all of our remaining furnishings out of the Southern California home. I checked the contents of the refrigerator to make sure it was empty. Much to my surprise, I discovered a small, opened (but resealed shut) bag of sliced cheese which had been sitting in the back of a drawer in the refrigerator for a year! An entire year!!! The “sell by” date was September 7, 2013!
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goal setting

Goal Setting 2017

Video Blog: If you want to be successful in both business and in life, you will need to take time for some goal setting: set targets and have metrics in place to monitor these goals on a regular basis to track your progress. Select a target to aim at. Then, reverse engineer your goals by counting back each month from your 1-year and 5-year goals and track your progress. Take time to regularly create and review your goals for success. Happy New Year!
Shawn Yesner and Tiffanie Kellog

Tips About Asking for Referrals by Tiffanie Kellog and Shawn Yesner

Guest Video Blog: Tiffanie Kellog, a trainer with Asentiv and author of 4 1/2 Networking Mistakes, interviews Shawn Yesner of Yesner Law in Tampa, FL about asking for referrals. Are you wondering why you are not getting referrals? You need to be specific to become terrific. Just like when you order your favorite soda.
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John Maxwell

John Maxwell Interviews Ivan Misner on “Building Relationships”

In this video, I share with John Maxwell how BNI started with my personal need to build my business with referrals. I also share who are my mentors and the philosophy of Givers Gain. Finally, we discussed how you should make decisions based on the information you are provided WITHIN the context of your value system.
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waste time

The Top 10 Ways to Waste Your Time in Networking Groups

Make your time and efforts worthwhile in networking groups. Success in networking comes from building trust with the other members in your networking group. Ivan Misner shares his Top 10 ways many people waste their time networking in this video.
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