In business, there are endless opportunities to learn from the successes and mistakes of others who have ventured into the entrepreneurial waters before us. So, why is it that we often ignore the lessons we can learn from others’ mistakes and doom ourselves to making the same bad decisions? People in business and sales do this all the time. For example, there are tried-and-true sales techniques that are so simplistic it doesn’t seem as though they can really be effective so we write them off and try to reinvent the wheel.
Many times, we try to re-evaluate, improve upon, and complicate these simple yet proven techniques and all we’re really succeeding in doing is making things harder than they really are! One of the biggest mistakes that people in business (and especially in sales) make is not listening to the people who have experience. For some reason, they assume that they have to know better . . . and the truth is, they don’t. There is nothing like experience–it beats education every day of the week. The only thing better is a combination of education and experience . . . or a willingness to learn from other people’s experience.
There are many basic sales techniques that any good salesperson knows to be effective. They don’t look for something more complicated or involved because they know from their own experience, as well as from the experience of others, what works in sales and what doesn’t work in sales. If you’ve read my book, Masters of Sales, you may have read things that seemed to simple to be effective or you may have seen ideas that you’ve heard before. The fact is, instead of being dismissed, these tactics and ideas should be embraced. True Masters of Sales learn from other people’s success and remember that sometimes the simplest ideas can have the biggest impact.
Is there a simple lesson you learned from another business owner/entrepreneur which has helped you achieve success in your business? I’d love to get a conversation going about this in order to share simple tactics for success and important lessons learned so we can all lessen our risk of making things harder than they really are. Please share your thoughts in the comment forum below. Thanks!