Misner’s solution on how to deal with competitors is simple: Don’t pay attention to competitors. Success in business is about constantly improving your product or service, team, and culture. If you focus on these aspects, you’ll improve your position in the marketplace.
Focusing on the fundamentals of your business, keeping up with metrics and constantly sharing your core values as an organization are a few ways that you can improve your business. But whatever you do, don’t obsess over what competitors are saying about you. If you keep bettering your own business, you’ll have no need to fear your competitors, Misner says.
“The competitor to be feared is one who never bothers about you at all, but goes on making his own business better all the time.” – Henry Ford