Referrals are the backbone of word-of-mouth networking, am I right?
So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals?
Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case!
But WHY is this?
I come to you today with a Vlog (video blog) of this exact question, asked of me during the BNI US Conference in April.