write a book

Six Ways to Write a Book without Writing a Book

Have you ever wanted to write a book, though you are not a writer?
In this video, Tiffanie Kellog explores 6 different ways that you can write a book without actually having to do the writing.

Having a book can be a powerful way to set yourself apart and position you as an expert – so having a book is on many people’s to-do list. A problem, though, is many people do not like to write… In this video, you will learn a few alternatives to actually writing a book.

I have a book I wrote in 8th grade around here on a floppy disk somewhere, though I hate to think how bad it would be if I were to read it now… it will probably stay buried forever.

About Tiffanie Kell0g

For more information on Tiffanie Kellog, please visit her website at tiffaniekellog.com/

Tiffanie Kellog is a professional speaker, coach, and trainer with Asentiv, and is co-owner of a business with her husband.  Therefore, Tiffanie has helped entrepreneurs over the years make more money while saving time. Thus they can have more fun. She is dedicated to helping others make more money in less time.

To contact Tiffanie, call her at 813-263-9690 or email at referrals@tiffaniekellog.com

The #1 Tip for Hitting the Target with Marketing

Marketing isn’t something I was always confident about.  When I first started out in business, my degrees were in Political Science and Organizational Behavior.  I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience.

My marketing experience was trial by fire and reading.  I just started reading books on marketing and learned as I went, and it was that experience that gave me enough knowledge to do some marketing on my own when I later set out as a business consultant.

 

Marketing Target

Image courtesy of nokhoog_buchachon / FreeDigitalPhotos.net

If somebody had asked me when I was 25 where I saw myself career wise in thirty years, I would have had no clue that my career would be all about marketing . . . that I would be the Chairman of the world’s largest referral marketing organization.  Sometimes we go places in life we never expected to go but I wouldn’t change a thing about the career path I chose.  I am passionate about helping people grow their businesses and achieve great success through effective referral marketing and after spending over two decades devoted to this work; I really enjoy knowing that the work I do allows me to pass on the marketing knowledge and experience I’ve attained in order to benefit to others.

I was recently asked what my top marketing tip would be and I think it’s really all about building the brand–either the brand of the company or of the individual, depending on the kind of business that you’re in.  Name recognition–that’s the biggest challenge, especially for small companies.  It’s not the same for everybody because every business is a little different and people’s skill sets are different.  For me, in my business, brand building has largely been about writing.  Before the internet I was trying to get articles in newspapers and magazines.  Now it’s much, much easier.  In this age of blogs and social media, even small companies have a global reach.  The problem is all the white noise that’s out there: with so many people wanting a piece of the action you have to be able to stand out.  So, for me, the top marketing tip would be to write, write, write.  Become an expert in your field so people want to follow you because when they follow you, they’re more likely to do business with you.

 

I’d love to hear how you’re making your mark with marketing–what is your top marketing tip for the other business owners out there reading this blog?

Body Slam!

Business conferences, as a rule, aren’t extraordinarily exciting. They don’t really take your breath away.  The one I attended in Hot Springs, Virginia, in 2006 was no exception.  Mind you, it was interesting – but not much really exciting happened except for one particular evening.   A friend of mine witnessed someone desperately choking at a restaurant.  She calmly and professionally, walked up to the person and swiftly did the Heimlich Maneuver to dislodge the food.  I heard all about the experience from several witnesses who watched in awe, as our mutual friend saved the day.

ChokingBlog

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

I vividly remember stopping to think about what I would do if I were alone, had something stuck in my throat and there was no one around to do the Heimlich on me.  At the time, I didn’t know anything about the chair Heimlich which would have made my experience and this story much less dramatic.  But I didn’t know it at the time, and so I sat with my thoughts considering what I might do.

I finally came to the conclusion that I would simply jump as high into the air as I could and slam my body onto the floor to force the air (and the food) out!  There, great.  Another problem solved.  Now, next thing to contemplate.  Seriously, that was about as much time as I thought about the “possible dilemma” which I would probably never face.

Fast forward exactly one month later to May 8th 2006.  I was sitting in my office working from home one afternoon.   It was well after lunch time and I was getting hungry.  I decided to heat up some left-overs from last night’s dinner.  I checked with my son who was way over on the other side of the house to see if he was hungry.  He said, “No,” so I proceeded to microwave the piece of tri-tip beef and some vegetables.

When it was good and hot, I took it into my office and sat at my computer working on whatever project I was working on while I absentmindedly ate my lunch.  The steak was really good, but it had some gristle that made parts of the meal a little difficult to chew.  I took a pretty big bite of meat, chewed it up, and swallowed.  What I didn’t realize, however, was that a tough piece of gristle was attached to the other half of the piece in my mouth I had not yet chewed.  So, when I swallowed the one piece, it pulled the other piece down in on top of the first.  As I’m sure you guessed by now, the steak was well and truly lodged deeply in my throat.

Yikes!  “What do I do,” I thought?  I reached for the phone to dial 911, however, I quickly discovered that when you have something completely stuck in your throat – you CANNOT make a sound.  Nothing, nada, zip, zilch.  You are completely silent!!!  “But wait,” I thought to myself, “I have this all figured out – I thought about this a month ago.  I’ll simply jump as high as I possibly can and slam my body on the floor.  Yea, that’s the ticket – I’ll do that – NOW!”

With that, I stood up, took a big step, launched myself into the air and slammed onto the floor.  Unfortunately, other than a couple of badly bruised ribs, absolutely nothing happened.  At this point, I was getting pretty desperate and feeling a little light-headed, so I quickly stood up, took two or three really big steps and LAUNCHED myself as high as I could into the air.  It was so high it would have made any professional wrestler proud.  It was in fact, a world-class Wrestlemania body slam – right on the floor of my office.

With that, the stuck piece of steak popped out of my throat, but it remained in my mouth.  I then opened my mouth and frantically gasped for a big deep breath.  Luckily, I was able to get a big gulp of air.  Unluckily, the steak was still connected to the rest of the bite by the stringy piece of gristle – it immediately got sucked right back into my windpipe!!! The thought flashed through my mind that this might just have been my very last breath.

I thought I was desperate before – now, however, I was incredibly desperate.  I wasn’t thinking very clearly, and I thought I would run upstairs to get help from my son.  Unfortunately, I managed to get only part of the way there before I could feel myself starting to get light headed and on the verge of passing out.  I saw the stairs and called an audible.  Instead of slamming into the flat surface of the floor, I would slam my body into the stairs while aiming my solar plexus for one of the stair steps.  I took a running start for the stairs and did what had to look like a Three-Stooges-like physical stunt, launching myself into a stair step that I was aiming for.  This time, the piece of steak AND its evil twin both ejected from my mouth in a manner that was reminiscent of the Exorcist.

I sat down on the stair that saved my life and coughed, coughed, and coughed – but more importantly, took long deep breaths of air.  My throat hurt, my head hurt, and I can’t tell you how badly my ribs hurt.  I sat there for no more than a minute when the phone rang.  To this day, I do not know what possessed me to stand up and answer the phone – but I did.   I answered it with the most grizzled, gravely, frog-like voice you could possibly imagine.  “H-e-e-ello,” I rasped.  It was my mother.  She said, “Hi honey, is everything ok?”

Now I have no idea why my mother called.  We spoke often but not every day.  She had no reason whatsoever to call me that afternoon.  But she did call me.  Furthermore, she sounded worried.  She said, “I just had this bad feeling and I had to call you to make sure you were ok.”  “I’m f-i-i-i-ine” I rasped out.   “You don’t sound fine,” she said.  “No, I’m good – just something stuck in my throat is all.  I’m good now.”  I never told my mother what happened that afternoon. 

But I sometimes think back to several moments surrounding this whole episode.  Why did that story about my friend doing the Heimlich give me pause?  What in the world possessed me to think about what I’d do if no one were around and I had something stuck in my throat.  And, how was it that my mother called moments after the episode and wanted to know if I was ok?

All of these are mysteries to my linear thinking, left-brained self.  But I think of them nonetheless. Needless to say, I have a new appreciation for each of the breaths I have left and that’s why I felt compelled to share this story with you today. 

Have you had an experience that has caused you to personally never take another breath for granted?  If so, I’d really like to hear it so, if you don’t mind sharing it, please tell us your story in the comment forum below–thanks!

Free Monthly ‘Networking Cafe’ Webinar–You’re Invited!

In this video, filmed at a recent networking conference in Nashville, TN, I talk to my good friend and partner in the Referral Institute®, Eddie Esposito, about the monthly Networking Cafe webinars we offer to the public.  These FREE monthly webinars offer invaluable information about how to grow business through networking and referral marketing and we often have guests on the webinar who are experts at helping people achieve business success.  Past guests include Jack Canfield, Michael Gerber, and Susan RoAne, among others.

These “Networking Cafe” webinars take place on the last Friday of each month and all you need to do to find out how to participate (we welcome you to ask questions during the webinar) for free is to visit the following link: http://referralinstitute.com/index.php/en-us/networking-cafe.

Thanks so much for watching this video and I really hope to interact with you on one of the upcoming webinars in the near future.  Also, if you have any suggestions for topics which you would love to have addressed on a future webinar, by all means, please leave your topic suggestions in the comment forum below–I’m  more than happy to address all valuable and relevant topics.  Thanks!

Ever Dreamt of Being Published?–Submit Your Networking Story!

NOTE: My apologies for the poor sound quality of this video–Please turn up your speakers.  Nice as the breeze may have been, it was unfortunately far from ideal for filming purposes. 😉

In this video, Jack Canfield (co-author of the Chicken Soup for the Soul Series) and I discuss the new book we’re writing about networking along with our co-author Gautam Ganglani.

Because the power of a story is the most effective way to demonstrate a point, we’re searching for real life networking stories that will have a positive and lasting impact readers and we would love to hear from you!

Do you have a story about how you (or someone in your network) has used networking in a way that has inspired people? Do you have a networking-related story about overcoming an obstacle, or achieving a goal you didn’t think was possible?  Did you have a major networking breakthrough that would inspire people to network more, or use your networking technique?

Have the courage to write and submit your networking story!

PLEASE CLICK ON THE PDF DOCUMENT LINK BELOW FOR DETAILS ON HOW TO SUBMIT YOUR NETWORKING STORY:

Networking Book–Submission Criteria

Thanks in advance for your participation and don’t hesitate to use the comment forum below to submit any questions or comments you may have about this book project or how to submit your story.  I’m really looking forward to hearing your networking story (or stories)!

Raymond Aaron on Brand Creation & Brand Polishing

I had the pleasure of recording this video with my good friend Raymond Aaron while in Canada for the TLC (Transformational Leadership Council) Conference at the end of July and this is a must-see video for anyone wanting to build their business (which, if you’re reading this blog, more than likely describes you).

Raymond says that if you’re having difficulties attracting the clients and the wealth that you want, it’s very likely that this is due to the fact that you’re in an ‘ocean of sameness.’  In other words, you might know how you’re different than your competitors and your clients may very well know it too, but to everyone else out there in the world looking at you, you look the same as every other professional that does what you do.

Watch the video to learn about the easiest way to differentiate yourself using brand creation and brand polishing so you can get out of the ‘ocean of sameness’ for good.

Also, be sure to visit www.Aaron.com to get a FREE copy of Raymond’s book, Double Your Income Doing What You Love.

Using Writing to Grow Business: Why Storytelling Is So Important

Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept.

Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material.

In this video, professional editor and author Jeff Morris and I explain why storytelling is so important in writing and we reveal the four key factors that define an effective story.

Get ready . . . you’ll want to have a pen and a piece of paper on hand for this one!

By the way, if you’ve had some experience (whether just a little or a lot) with writing to achieve brand recognition and business growth, I’d love to hear what tactics, writing venues, etc. you’ve had the most success with as well as some of the best stories you’ve used to make your most important points.  Please leave your feedback in the comments section–thanks!

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