To Connect or Not to Connect, That is the LinkedIn Question

To Connect or Not to Connect, That is the LinkedIn Question

LinkedIn is an extremely powerful tool to help you grow your network and your business. Unfortunately, it is also a network that many can abuse. There are social networking tactics that work perfectly on Twitter and Facebook that flop on LinkedIn, and vice versa. One huge mistake is forgoing importing your email contacts into LinkedIn. The vast majority of your business contacts are likely on […]

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The VCP Process®: V + C Does Not = P

The VCP Process®: V + C Does Not = P

Lately I have seen a lot of people who have been using the VCP Process® (Visibility, Credibility, Profitability) like it’s a formula: Visibility + Credibility = Profitability. The fact remains, however, that VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can […]

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Networking Is a Marathon, Not a Sprint

Networking Is a Marathon, Not a Sprint

The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint.  I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, […]

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8 Networking Tips to Ensure You Are Approachable

8 Networking Tips to Ensure You Are Approachable

Scott Ginsberg, author of The Power of Approachability, has spent a lot of time researching the true meaning of approachability and how it affects our relationships.  You may have heard of Scott.  He’s also known as “the Nametag Guy” (he wears a name tag everywhere he goes).  He’s the author of several books, and he’s a professional speaker who helps people maximize their approachability, become […]

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Getting to the Referral Stage with a New Contact

Getting to the Referral Stage with a New Contact

People often ask me how to move a relationship with someone they just met to the point where the new contact feels comfortable passing them a referral. I always say that the best way to get to this next referral-passing stage depends in part on how you came into contact with a person in the first place.  Let’s say you met while giving a brief […]

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Leverage Your Smallest Billboard

Leverage Your Smallest Billboard

With your business card, you have an opportunity to hook yourself into the minds of people you meet while networking.  Sure it’s a lot smaller than a roadside sign, but it can be as effective as a catchy billboard nonetheless. For its size and cost, the business card is probably the most powerful marketing tool you own.  Take one of your cards out right now […]

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Using Social Media—“Navigating the VCP Process® to Networking” Series

Using Social Media—“Navigating the VCP Process® to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  A while ago, we started a much-anticipated 12-part series of […]

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Rebel Networking

Rebel Networking

In this video, I talk to Phil Bedford, a Dubai based networking expert who is also one of the top Referral Institute trainers in the world. Watch the video to learn how Phil began his online TV show, “The Rebel Networker,” and developed an attention-garnering brand around the Rebel Networking concept. Not only will you learn about how Phil achieved success through finding a way to […]

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How to Get People to Refer Business to You

How to Get People to Refer Business to You

Over the years, I’ve run into countless people who believe that joining groups and organizations and becoming active by volunteering, taking on responsibilities and working side-by-side with other people on a common goal will cause people to get to know them and refer business to them.  However, this is not how things work. Granted, it’s easy to think that if you rub elbows with someone […]

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The #1 Tip for Hitting the Target with Marketing

The #1 Tip for Hitting the Target with Marketing

Marketing isn’t something I was always confident about.  When I first started out in business, my degrees were in Political Science and Organizational Behavior.  I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger […]

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Free Monthly ‘Networking Cafe’ Webinar–You’re Invited!

Free Monthly ‘Networking Cafe’ Webinar–You’re Invited!

In this video, filmed at a recent networking conference in Nashville, TN, I talk to my good friend and partner in the Referral Institute®, Eddie Esposito, about the monthly Networking Cafe webinars we offer to the public.  These FREE monthly webinars offer invaluable information about how to grow business through networking and referral marketing and we often have guests on the webinar who are experts […]

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9 Questions to Help You Start Gaining Visibility through Volunteering

9 Questions to Help You Start Gaining Visibility through Volunteering

One of the first steps toward networking your business is to become more visible in the community. Remember that people need to know you, like you and trust you in order to refer you. Volunteering can position you to meet key people in your community. It connects you with people who share your passion. It gives you opportunities to demonstrate your talents, skills and integrity, […]

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