Using Writing to Grow Business: Why Storytelling Is So Important

Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept.

Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material.

In this video, professional editor and author Jeff Morris and I explain why storytelling is so important in writing and we reveal the four key factors that define an effective story.

Get ready . . . you’ll want to have a pen and a piece of paper on hand for this one!

By the way, if you’ve had some experience (whether just a little or a lot) with writing to achieve brand recognition and business growth, I’d love to hear what tactics, writing venues, etc. you’ve had the most success with as well as some of the best stories you’ve used to make your most important points.  Please leave your feedback in the comments section–thanks!

Can Cultural Differences be Affecting Your Networking Success?

 

A few weeks ago, I spoke at an event in Israel and while I was there, I got to talking to my good friend Sam Schwartz about the very different networking styles and tendencies which occur from country to country.

It is very important to consider and respect cultural differences when networking and doing business in different countries across the globe and, in this short video, Sam and I discuss why it is important and how you can prepare yourself in order to achieve great networking results no matter where in the world you may be.

After watching the video, please share your own stories in the comments section about the differences in business and networking styles and tendencies you’ve observed when networking in various countries around the world.  Also, be sure to visit the following website which is a fantastic educational resource in regard to cultural differences: www.ExecutivePlanet.com.

The Proper Way to Give Your Business Card

Have you ever wondered about what the best way to pass your business card to someone might be?

Watch this under-two-minute video where Phil Berg from BNI UK offers a very valuable tip on how (and how not to) to pass your business card to ensure that it will be valued and well received.

At the end of a video, Phil and I ask a question that we’d love for you to answer in the comments section below so, please, don’t be shy and chime in with your comments . . . thanks!

Visit WorkingOnIt.com and Build Business with Systems

In this video, Michael Gerber and I discuss one simple idea: SYSTEMS.

I used Michael’s ideas about systems to build my business and as a result, my networking organization has grown to over 6,000 chapters in 50 countries around the world.

Watch this video to find out more about building business with systems and about Michael’s new website www.WorkingOnIt.com–a fantastic resource for business owners and entrepreneurs around the world.

Want Terrific Networking Results?–Get Specific!

In this video, Michael Mayer, an esteemed worldwide business networking expert from Austria, gives an excellent example that teaches why it is so important to  be specific when introducing your business to others at networking meetings and events.

Watch the video and find out what to say and what not to say when introducing your business in order to get great results from your networking efforts.

On a side note, you’ll also be surprised at what a powerful tool the image of pink socks can be  in helping you to remember that specificity is key . . . I’ve never given much thought to pink socks–in fact, I’ve never really thought about them at all–but  now I think about them absolutely every time I think about being specific!

What do you think about the point Michael makes in this video?  Does it help you think of ways you can improve the way you introduce your own business to other people?  Come back and leave a comment . . .

One Simple Rule for a Winning Approach to Networking

In this video, Networking expert Charlie Lawson talks with me about the Networking Disconnect which commonly hinders the success of many who attend networking events and mixers.

Charlie explains that the Disconnect can be avoided all together by following one simple rule that will get your networking approach and intent geared in the right direction.  I’ll give you a hint–it involves big fish and coffee. 😉

After watching the video, come back and comment about your experience(s) with the Networking Disconnect (trust me, we’ve all had some experience with it) and what you think about the advice Charlie offers in the video . . . looking forward to hearing from you!

Never Struggle to Remember a Name Again!

The simple fact is, if you want to get good at networking you need to get good at remembering people’s names.  However, we all know that’s much easier said than done . . .

Niiraj Shah, one of the world’s leading experts on business networking started off years ago going to networking events and struggling to remember any given person’s name minutes after he’d met them.  He knew he needed to so something to change this if he wanted to become a successful networker so after giving it a significant amount of thought, he came up with an extremely effective 3-step process that has forever solved the problem he had with remembering names.

Watch this video where Niiraj shares his simple, 3-step secret to remembering people’s names.  Then, try it out and come back and leave a comment to let us know what kind of results you ended up with . . . my guess is you’ll be extremely impressed with how well this works!

Susan RoAne Shares One of “The Secrets of Savvy Networking”

When it comes to networking, we’ve all unfortunately encountered people who believe that the simple act of meeting another person entitles them to ask that other person to share their contacts with them in order to try to drum up more referrals.

In this video, Susan RoAne, my good friend and an international networking expert who consistently puts out some of the most outstanding content on networking around, explains why anybody who believes that networking is an “entitlement program” (i.e., the type of people who meet you once and think you should share your contacts with them) is completely off track and will never get any referrals while operating under that perception.

The concept that networking is an “enrichment program” as opposed to an “entitlement program” is one of the fresh, powerhouse ideas unique to Susan’s latest book The Secrets of Savvy Networking.  I highly encourage you to go to www.SecretsOfSavvyNetworking.com to learn about the book and/or visit www.SusanRoAne.com for more information about Susan Roane.

Share your feedback on Susan’s content and/or your thoughts about this video in general in the comments section–we’d love to hear from you!

Using the G.A.I.N.S. Exchange to Connect More Effectively

Sometimes one of the most difficult parts of networking is getting the conversation started and really engaging people so they are genuinely interested in talking and networking with you.

In this short video, Penny Georgevich explains how to effectively connect with people by using the G.A.I.N.S. (Goals, Accomplishments, Interests, Networks, Skills) Exchange (also referred to as the G.A.I.N.S. Profile)–particularly when it comes to the are of “Interests.”

If you’ve used the G.A.I.N.S. Exchange as a tactic when networking, please share your experience with it in the comments section–how effective did you find it to be?

You Are What You Attract–Attitude and Networking

Last month, I had the opportunity to spend some time with Frederick Marcoux, one of Australia’s foremost experts on building business through referral marketing.

I have known Frederick for years and one of the things I’ve always admired about him is that he has always exuded a remarkably positive attitude, regardless of any given circumstance or challenging situation that may arise.  I was mentioning this to Frederick and he smiled (of course–what else would you expect from an endlessly positive person?) and explained his belief in the concept that “you are what you attract.”

In this video, Frederick and I discuss how your attitude, whether it be positive or negative, can have a very real impact on the results you get from your networking efforts.

After watching this short video, please leave a comment–what have you experienced in regard to the impact attitude has on networking? 

FREE Webinar with Michael E. Gerber!

 

I’m excited to extend a very special opportunity to all BusinessNetworking.com blog readers to attend a FREE webinar that I am hosting on October 28th which will feature my good friend, renowned business expert and author of The E-Myth, Michael E. Gerber.

To get full details on the webinar, CLICK HERE and watch the short video where Michael and I explain the invaluable business insight you’ll gain by attending the event–it will undoubtedly help you to build your brand and grow your business.

Space for the free webinar is limited so, after watching the video, be sure to CLICK HERE TO REGISTER for the October 28th event and reserve your spot–I’m looking forward to having you join us!


JT Foxx’s Key to Networking with Millionaires

In this video, I’m talking with my good friend JT Foxx about his ideas on making connections with the wealthy and how to effectively get them to take notice of your business.

JT has some great advice when it comes to the art of networking with extremely successful people who can often be very difficult to network and connect with, and I can say from my own observations of JT’s networking tactics that he certainly walks the walk and has proven time and again how effective his approach really is.

If you like what you hear in the video, be sure to check out JT’s website (www.MegaPartnering4.com) which offers all the details about JT’s upcoming October 2011 event Mega Partnering 4.  This event in Chicago is one of the top, large-scale networking events in the world and brings together some of the most successful people from across the globe to build relationships.

So, what do you think of JT’s ideas?  Have you had success networking with in-demand, successful, hard-to-connect-with people using JT’s tactics or other networking tactics?  I’d love to hear your comments . . .

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