Strategic Planning Archives - Page 2 of 3 - Dr. Ivan Misner®

Secrets to Success & Business Growth

In January, BNI® (Business Network International), the worldwide referral marketing organization which I founded in 1985, will be celebrating its 30th anniversary.

In light of this, one of the organization’s franchisees incredulously asked me how I’ve managed to consistently keep the company growing each year and how it’s possible that the BNI continues to steadily achieve higher and higher feats of success.

I made this video in answer to this question and in it I outline my secrets to growth and success step by step.  The great thing about what I explain in the video is that you can apply the same business tactics I used to your own business. 

After watching the video, I’d love to hear your thoughts about BNI, the business strategies I discuss, and/or how you are going to use the tactics I outline in your own business.  Please share your thoughts in the comment forum below.  Thanks!

To find out more about BNI, please visit www.BNI.com.

Networking Is Not a Short Term Strategy

In this video, I talk to my friend, French networking expert Marc-William Attie, about why networking is not a short term strategy and also why the long term commitment that goes along with networking is well worth your while.

Marc demonstrates the value of putting effort into networking by telling the story of an architect who spent three years building relationships with fellow networkers without receiving any significant referrals and then received a referral worth $300,000.00 . . . a payoff that was definitely worth the wait!

Do you have any stories about how your networking efforts have paid off in big ways?  Is so, please share them in the comment forum below.  Thanks!

The 3 Keys to Creating a Knockout Networking Strategy

Whether you’re just starting out in the world of networking or you’re a well seasoned networker, there’s one thing you should never go to a networking function without . . . strategy.  In order to be a successful networker, you need to have a plan.  For example, you need to know who your target market is and which networking events will offer the best opportunities to effectively connect with your target market.

So, how do you create a plan when you’re a time-strapped businessperson and you don’t even know where to begin?  Well, you’re in luck–it’s a lot simpler than you think because the starting point is right in front of you.  All you need to do is take three minutes to watch this quick video and I’ll pinpoint the three questions you need to ask yourself in order to develop a highly effective networking strategy specifically tailored for you and your business.

Networking works.  It’s just a matter of crafting a plan that will put you in contact with the right people.  Once you ask yourself the questions in this video and nail down the answers, you’ll be well on your way to networking smarter for maximum results.

This video comes from the educational video archive housed within NetworkingNow.com and it is just one example of the vast array of educational content offered on the NetworkingNow.com website—there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code(“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership.  You will need to end your subscription if you don’t wish to be billed for the second six months.

Please leave a comment regarding your thoughts on this video and also letting me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?

Brian Tracy on Eating Frogs & the ABCs of Time Management

I woke up today feeling strongly inclined to share this video featuring my good friend Brian Tracy.  Why?  Well . . .

I’m currently in Croatia meeting with my company’s Executive Management Team for a week and “busy” doesn’t even begin to describe how I’m feeling right now.  Just yesterday, one of my employees made a helpful suggestion that saved me a little bit of time and got a side project off my plate and I said to her, “Thank you so much–you have no idea how much I appreciate that suggestion because with everything going on I feel like I’m drinking water from a fire hose!”

It got me thinking about how unbelievably busy we can all get at times and how it can feel almost completely overwhelming–like we’re never going to be able to come up for air, so to speak.  The fact is, time management is often one of the biggest challenges faced by business professionals across the globe and our ability to effectively manage our time can very easily be the single deciding factor between success and failure.  

That’s why I want to share this short video with you.  In it, Brian explains a simple time management strategy that I really believe can be life changing for a lot of people.  It doesn’t matter what kind of business you’re in, if you apply Brian’s strategy, I guarantee you will see an amazing boost in your productivity.  I can’t promise you won’t still feel a little overwhelmed at times but I can say with confidence that using his strategy has at least helped me keep my sanity (which is something I’d like to hold onto for as long as possible, hard as it may seem sometimes 😉 ) and get more done than I previously imagined was possible.

So, what do you think of Brian’s strategy?  Do you have any of your own strategies for time management which you’ve found to be particularly effective?  I’d love to hear from you so please leave your thoughts in the comment forum below.  Thanks!

EatThatFrog

For more information on Brian Tracy, please visit: www.BrianTracy.com

The Three Step “Follow-up Formula”

Follow-up is one of the most challenging aspects of networking for many networkers and I often get asked the question; “What is a good system for following-up with the people you meet at networking events?”  In my opinion, here is one of the best ways to follow-up – it’s called the 24/7/30 system.

Image courtesy of Master isolated images / FreeDigitalPhotos.net

Image courtesy of Master isolated images / FreeDigitalPhotos.net

When you meet someone at a networking event, drop them a note within the first 24 hours.  It can be a personal handwritten note or an email, just make sure to use whatever approach that you will do consistently.

Within 7 days, connect with them on social media.  Make a connection via LinkedIn or Facebook.  Follow them on Twitter or join them on Google+.  Find ways to connect and engage with them via the social media platform(s) you are most active on.  Do NOT do this as a way to “sell” to them, do it as a way to start to establish a meaningful connection with them.

Within 30 days reach out to them to set up a 1-2-1 meeting.  If you live near each other, meet in person (that is almost always best).  If you are far from one another, set up a meeting via Skype or by phone.  At this meeting find out more about what they do and look for ways to help them in some way.  Don’t make it a “sales call” make it a relationship building opportunity.

If you do the 24/7/30 approach to your follow-up, you will establish a powerful routine that will help you to make your networking efforts meaningful and successful.

Do you do something similar to this?  Share with me here any other suggestions you’ve got and what you think of this approach.

 

What to Do When You’re Not Motivated–Top 5 Tips

Someone once said to me, “Man, judging from the amount of things you accomplish, you must be motivated all the time.”

Uhh, no . . . that’s hardly the case!  It’s nearly impossible to feel motivated ALL the time yet sometimes it can feel like we’re in a real doldrums slump.  So what can we do when that happens?  In this video, I outline my top 5 tips for getting inspired when you’re lacking motivation.

From advice on how to prioritize to examples of what to surround yourself with and what to avoid, you’re sure to glean some powerful insight that will help you get back on the road to productivity and success in no time!

After watching the video, I’d love to hear your personal tactics for pull yourself out of an unproductive rut and taking steps to start accomplishing great things.  Please share your thoughts, stories, and feedback in the comment forum below–thanks!

Public Speaking–5 Ways to Ditch Your Fear for Good

In many surveys over the years, people have ranked the fear of public speaking as worse than the fear of dying!  Unfortunately, no matter how hard you try to avoid it, networking for your business is going to involve public speaking.  You may find yourself giving a sixty-second elevator pitch at a networking meeting, a ten-minute presentation at a chamber function, or a forty-minute educational presentation to a prospect.

 

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

Image courtesy of David Castillo Dominici / FreeDigitalPhotos.net

 

The following 5 strategies are my top tips to help you lose your fear of public speaking and start winning over your audiences with confidence.

1) Prepare, prepare, prepare!  Don’t wing it!  Prepare an outline of what you want to say and practice it.  Use note cards, or type your remarks out on a piece of paper.  (Print with large handwriting or type in a large font–make it ridiculously easy to read so you don’t lose your place in the paragraph.)  Don’t over-prepare though; this can just lead to more anxiety.

2)  Be specific and talk about the things you know best.  At networking meetings, don’t try to teach people everything you do in one short pitch.  Think in terms of teaching the audience something of significance.  Focus on just one or two areas of your business–the topics you feel you understand best.  This will increase your comfort level and reduce stress.

3)  Use handouts, visuals, or PowerPoint slides to support your presentation.  If you’re worried about stage fright, props such as books, slides, handouts, or gadgets will help you keep your mind on your topic, add a special element of interest to your presentation, and give the audience something to concentrate on besides you.  PowerPoint can be a great tool, but it becomes a noticeable crutch if you fall into the trap of reading from the slides.  PowerPoint should support your presentation, not be your presentation.  Read a few of the many books and articles available about how to effectively use PowerPoint.

4) Remember, you’re the expert.  It’s true.  In the eyes of the audience, you are the expert and they want to hear what you have to say.  They’re eager to learn something from you.  If you focus on what you know best, you will feel more confident and be more credible.  Believe in yourself and in your message.

5)  Be creative.  Find a way to communicate that makes you comfortable.  Instead of talking to a group, engage them in conversation; or start with Q & A, and then answer at length.  Don’t be afraid to be different.  Surprise your audience.  Walk around the stage or up into the seats.  People get tired of the same old approach and are invigorated by something unexpected.  Have fun with your message; it will help you turn your nervous energy into positive energy.  The audience will feel it and radiate it back to you, and before you know it, your anxiety is gone.

Here’s the deal . . . you can’t get better at something if you never practice it and the best time to start practicing is now.  So, start this coming week off by looking for opportunities to practice the above tips.  If you’re nervous, start small with your one-minute elevator pitch.  Make it a point to fill the entire minute exactly.  Work up to five-minute and ten-minute talks as you gain confidence.  When you feel ready, look for an opportunity to make a lunchtime educational presentation.  The program chairs of many associations and membership organizations are always on the lookout for speakers.  Position yourself as the expert; enjoy the satisfaction of educating other people.  When you remember to apply the tips in this strategy, we feel confident that it will alleviate much of your speaking anxiety.  One final thought: It’s good to be a little nervous.  Just convert that into positive energy, and you’ll have the audience in the palm of your hand.

I’m really interested in getting some feedback from all of you reading this blog, so please respond in the comment forum below to any or all of the following questions–and/or offer any thoughts related to overcoming the fear of public speaking. Thanks so much!

  • On a scale of 1 — 10,  1 being “not really afraid” and 10 being “more afraid than death,” how afraid would you say you are of public speaking?
  • What mental and physical manifestations of fear and anxiety do you experience when faced with having to speak in public?
  • What tools/strategies/tactics have you personally found to be helpful and effective in managing your fear of public speaking.  Alternately, what tools/strategies/tactics have you found to be useless or ineffective?

Real Goals vs. Wishful Thinking


I recently had a conversation with a business owner who claimed that they were going to triple their business this year.  When they told me this, my first thought was that tripling their business was a great goal to have and, naturally, I wanted to know how they planned on doing that so I asked.  The answer revealed a huge problem . . . they didn’t have an actual plan.

In this video, I talk about the difference between real, attainable goals and what people often label as “goals” that are, in reality, nothing more than wishful thinking.  In the case of the business owner who claimed they were going to triple their business but didn’t have any type of strategy in place to do that, their “goal” was simply wishful thinking.  A goal without a plan is not really an achievable goal, plain and simple.  Watch the video to hear more about why it is critically important to have a plan for achieving your goals and to get key tips which will greatly aid in the actualization of any given goal.

Is there a goal you have achieved that you’re particularly proud of and worked hard to attain?  I’d really love to hear about what your strategy was and how you became successful in achieving your goal so please share your story in the comment forum below–you never know who you might inspire to achieve great things!

Jim Blasingame: ‘The Age of the Customer’

I have been good friends with small business expert Jim Blasingame for over ten years and I can fully attest to the fact that his knowledge of what it takes to achieve success in small business is unparalleled (but don’t take my word for it, check out his bio below*).  I am excited to announce that just a few weeks ago, he released a revolutionary new book that will change the way the we think about buying and selling.

This short video offers a quick overview of the premise of Jim’s newly released book, The Age of the Customer, which focuses on the momentous marketplace shift currently taking place that is affecting the way we all do business.  Watch the video now to get a glimpse of what this significant marketplace shift means and to gain an awareness of the greatest danger it presents to business owners across the globe.

Knowledge is power and preparation is one of the greatest keys to success in business; The Age of the Customer arms you with the knowledge you need to prepare your business for lasting success.  CLICK HERE FOR A FREE SAMPLE OF THE BOOK.

After watching the video, reading through the free book sample, or reading the entire book, I’d love to hear your thoughts on Jim’s ‘Age of the Customer’ concept–please leave your feedback in the comment forum below. Thanks!

  * Jim Blasingame is one of the world’s foremost experts on small business and entrepreneurship, and was ranked as the #1 small business expert in the world by Google.  President and founder of Small Business Network, Inc., Jim is the creator and award-winning host of The Small Business Advocate® Show, nationally syndicated since 1997.  As a high-energy keynote speaker, Jim talks to small business audiences about how to compete in the 21st century global marketplace, and he talks with large companies about how to speak small business as a second language.  A syndicated columnist and the author of three books, including Small Business Is Like a Bunch of Bananas and Three Minutes to Success, which have sold almost 100,000 copies combined; his third book, The Age of the CustomerTM launched on January 27, 2014.

 

Networking Strategy Advice from NetworkingNow.com

Today I’d like to share a video that I recorded a while back that is timelessly useful when it comes to creating a solid and effective networking strategy.  In the video, I outline the best way to find like-minded business professionals to network with and I explain the four different streams—or types of networks—which you should be sure to strategically build into your overall network.

This video comes from the educational video archive housed within NetworkingNow.com and it is just one example of the vast array of educational content offered on the NetworkingNow.com website—there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code (“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership.  You will need to end your subscription if you don’t wish to be billed for the second six months.

Please leave a comment regarding your thoughts on this video and also letting me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?

4 Questions to Start the New Year off Right

With 2014 having just kicked off, it’s a whole new year and a perfect time to re-examine why you’re doing what you’re doing. You may think you know why you’re in business, but perhaps it’s been years since you gave it serious thought.

 

Ask yourself the following questions:

  • What is my business mission? — Beyond simply making a living, what are my long-range professional goals? Do I wish to become the standard by which my competitors are judged? Is it my dream to help make the world a better place?
  • Where is my organization going? — Am I achieving my mission? Am I making plans to accomplish it? How can I change policies, procedures or personnel to improve my chances of achieving my mission?
  • What environment is my organization operating in? — What are the social, economic and technological trends that affect the way I do business and my progress toward my goals?
  • What are my core competencies? — What do I like to do? What is it that I do better than my competitors? Is my business mission compatible with my values and aptitudes?

I’ve seen too many business professionals and companies make the mistake of trying to be all things to all people. Starting out with the fundamentally sound goal of finding a niche that will make them successful, they go astray by changing direction every time a customer or associate suggests a new product or service. The mission gets lost in a frantic scramble for business before the original idea ever gets a chance to pay off.

So, even if you think you know your mission, it will serve you well to pause periodically, analyze your business and, if necessary, refocus on your mission and philosophy.

If you found the questions above helpful in identifying where you and your business currently stand and where you’d like to go within the next year, I’d love to hear what you discovered.  Please share your thoughts in the comment forum below. Thanks!

Education Plus Preparation Equals Optimum Results

During a conversation some years ago with Leslie Fiorenzo, a colleague of mine in the networking organization I founded, she made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business.  She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.”

 

We started talking about a system to generate business by referral and, just like opera, if you have little or no experience with referral marketing, it would be a mistake to jump into action without preparing yourself–preparation is key to success. Central to the referral-marketing process is getting people to send you referrals. To do so, they must know exactly what you do–what product or service you provide or make; how, and under what conditions, you provide it; how well you do it; and in what ways you are better at what you do than your competitors. You absolutely must communicate this information to your sources. And to communicate effectively, you must know the same things. Before business owners map out their referral marketing campaign, they must stop and get a clear picture of where their business currently stands.

Leslie commented that when people begin to learn and study opera, they begin with basic works by composers such as Giuseppe Verdi and Giacomo Puccini before moving on to more complex works by composers such as Richard Wagner. In the same way, when marketing your business by word of mouth, there is a place to start before you meet with the people in your network. You begin by preparing answers to some basic questions about yourself and your business like:

1. Why are you in business?
2. What do you sell?
3. Who are your customers and
4. How well do you compete?

The ability to communicate this information to your sources and prospects will be invaluable as you begin to build your network and formulate your plan to gain more and more business the most effective way–through referrals.

Once you master some basic tools, you can move on to a deeper understanding of the process. For example, there are three laws of Notable Networking:

1. Have a positive and supportive attitude, and provide a positive and supportive environment for other business people.
2) Learn how to use networking tools efficiently, including business cards and an informative name badge, and have a business-card case to hold others’ cards.
3) Networking is an acquired skill that requires listening to CDs, reading books/articles, picking the brains of great networkers and practicing what you’ve learned.

One fantastic place to get information about all things related to networking is NetworkingNow.com.  I highly recommend that you become familiar with the basic tools of word-of-mouth marketing and begin to implement them in your business so that you can begin to watch it grow. Because, just like appreciating opera, if you don’t begin with the basics, you won’t experience the optimum result.

If there is an educational resource which you’ve found to be specifically valuable and effective in learning to network, I urge you to share it in the comment forum below so others might utilize it and benefit from it as well.  After you leave a comment, be sure to send a quick e-mail to larry@bni.com with the subject line “Blog Comment” so he can reply to you with a coupon code for a free six-month subscription to NetworkingNow.com.

 

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