Using Your Unique Selling Proposition

Using Your Unique Selling Proposition

One of the biggest issues I see or hear when it comes to networking and word-of-mouth marketing strategies comes from the individual businessperson’s mindset. So often, people believe that in order to network successfully and set themselves up for the most referrals, they need to tell everyone who will listen (and some who won’t) everything that their business does. This misconception simply leads many to […]

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Warren Bennis, An Icon Passes

Warren Bennis, An Icon Passes

Last week, Warren Bennis, an icon and mentor, passed away from natural causes at the age of 89. I studied under Dr. Bennis at USC in the late 80’s. I hadn’t seen him for many years until 2008 where we reconnected at the story telling event held by movie executive, Peter Guber.

We were sitting at a small round table with about five other people having lunch. Warren looked at me curiously and said, “we’ve met before haven’t we?” I told Dr. Bennis that it had been close to 20 years, but he sat on my doctoral committee for the qualifying exams of my program. That’s when he looked at me and said, “I wasn’t very nice to you was I?” I was flabbergasted that he would ask me that question. Now the truth was that he was very, very tough on me. His critiscims were always professional and insightful, but I always remembered him as just plain tough!

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Using LCDs to Explain & Promote Your Business

Using LCDs to Explain & Promote Your Business

When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be.  In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators (LCDs). Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly […]

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A Burning Question for Richard Branson

A Burning Question for Richard Branson

Last year, My wife Beth and I posted a question on Facebook in search of the most creative and interesting answer.  The question was: “If you had an opportunity to ask Sir Richard Branson one question, what would it be?” In this video, I reveal the best, most interesting question that someone responded with: “What venture or company do you wish you had started instead […]

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Facts + Stories = Powerful Messages

Facts + Stories = Powerful Messages

In this video, I talk to Ireland-based business networking expert Sandra Hart about the importance of embedding the facts about your business within the form of a story. When you’re networking or advertising for your business, the most powerful way to present your message is to use a story to ensure your message is heard.  Facts by themselves are, for the most part, simply not […]

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Making Business Personal Is Sometimes a Very Good Thing

Making Business Personal Is Sometimes a Very Good Thing

In this short video, business networking expert Charlie Lawson demonstrates how powerful storytelling can be in relation to networking for your business and he does it by none other than . . . you guessed it . . . telling a story. The fact is, you can tell someone what you do for a living all day long but chances are, that’s not going to […]

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Tiffanie Kellog: Facts May Tell But Stories Sell

Tiffanie Kellog: Facts May Tell But Stories Sell

I’ve done quite a few video blogs with Tiffanie Kellog and there’s a very good reason for that . . . she is an outstanding Referral Institute® Trainer, Consultant, & Speaker and she has an unending supply of highly useful ideas and comments to offer. In this video, I talk with Tiffanie about the power of using compelling stories as testimonials for your products and/or […]

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Facts Tell, But Stories Sell

Facts Tell, But Stories Sell

Over the past few weeks, I’ve posted blogs on how embracing quality, adding members, and seeking engagement are all things that will help networkers and entire networking groups achieve success.  Today, I’d like to talk about an additional tactic for obtaining stellar networking results–sharing stories. Listening closely to the information shared by those in your referral network will help you in telling positive stories about […]

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Networking Faux Pas Series: Premature Solicitation

Networking Faux Pas Series: Premature Solicitation

In this second installment of the Networking Faux Pas Series, I talk about Premature Solicitation (a term you certainly don’t want to attempt to say three times fast as it very well may get you into a little bit of trouble . . .)–a classic example of how NOT to network. I share a personal story of an occurrence where somebody tried to prematurely solicit me and […]

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Ever Dreamt of Being Published?–Submit Your Networking Story!

Ever Dreamt of Being Published?–Submit Your Networking Story!

NOTE: My apologies for the poor sound quality of this video–Please turn up your speakers.  Nice as the breeze may have been, it was unfortunately far from ideal for filming purposes. 😉 In this video, Jack Canfield (co-author of the Chicken Soup for the Soul Series) and I discuss the new book we’re writing about networking along with our co-author Gautam Ganglani. Because the power […]

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Are You Overlooking the Importance of Storytelling in Business?

Are You Overlooking the Importance of Storytelling in Business?

When you tell a story, is it compelling? In this short video, I’m joined by Deanna Tucci-Schmitt, a successful business owner and master networker, who shares the reason why storytelling is such an integral part of business.  She reminds us that stories are much easier to remember than statistics and facts.  When you tell your business’ facts in story form, your “story” is retained, retold, […]

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Lead from “Among” Not from “Above”

Lead from “Among” Not from “Above”

Stewart Emery (Success Built to Last) was over my house a few months ago.  At breakfast one morning he told me about an interview he did with a well-known billionaire in the computer industry.  The billionaire shared an intriguing story with Stewart about an experience he’d had when the senior executives of a company interested in purchasing his company visited his office to discuss the […]

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