How many times have you seen an entrepreneur go to an event, meet people, and never talk to them again? Contacts are valuable, and your relationships are currency. Don’t fall into this networking pitfall. When it comes to your contacts, it is how well you know each other that counts, not how many contacts you have. What is the best way for you to grow […]
Is your network full of people who are engines helping you go to the next level in your life or your career? Or, are they anchors weighing you down with the plethora of issues, problems, and complaints?
When is the right time to ask a contact for a favor? Building a relationship takes time, and cashing in your relationship capital before it has earned enough interest can be devastating. Click the graphic above, or click here, to hear more on this.
Do the people you know consider their relationship with you to be valuable? Are you a “Value-Added Friend?” At first glance, it may seem like a way of allowing friends and connections to “use” you, but in reality it just helps solidify the likelihood of a long term relationship with that individual. Powerful and successful business people want their networks to be strong, deep, and […]
The number of referrals you should expect to receive is dependent on the type of business you’re in and the effort you exert to develop your network. Some professions receive more referrals than others. For example, a florist is going to get many more than a real estate agent. However, the florist will have to sell a lot of flowers to make up for one […]
Working in a startup is completely different than an established company, and comes with its own unique set of challenges. Not only do employees or founders of a startup need to be conscious of these different challenges, there are also keys to business that become even more important when you work with a startup. Not only do you need to attend networking events, you should […]
During a radio interview, the host of the program asked me whether I consider referral marketing the “safest” form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no!” He was visibly shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that referral marketing can bring. However, there are unique risks associated with […]
One of the biggest issues I see or hear when it comes to networking and word-of-mouth marketing strategies comes from the individual businessperson’s mindset. So often, people believe that in order to network successfully and set themselves up for the most referrals, they need to tell everyone who will listen (and some who won’t) everything that their business does. This misconception simply leads many to […]
Where is your cell phone? Close by? Some of you may even be reading this on your phone right now. Most professionals will have easy access to the internet, and so many of us will jump straight to Google when looking to answer the simplest of questions. Google can’t always answer your questions, though. Articles and message boards can only get you so far. Occasionally […]
Business owners are always looking for new ways to expand their client base and grow their business. Many, as they work to bring their business to the next level, join networking organizations. These organizations can be great ways to meet new people, expand your pool of referral partners, and hone key skills like public speaking and delivery. The key to being a part of these […]