This past weekend, I was at a gallery showing for my daughter’s artwork and I overheard a man saying to his wife, “These paintings would make great thank you gifts for those two interior designers that have been sending so many people my way.”
(Photo right is of Ashley and Galen Metz, owner of Azo Gallery)
My ears perked up when I heard this and I listened in as he continued laughingly, “But, then again, giving art as thank-you gifts will probably put me in the poorhouse faster than it would generate more money.”
That man had a good point. And no–it wasn’t that buying a truckload of my daughter’s art would make him go broke; because we all know that the investment would be well worth it, even if he did have to sleep in a cardboard box. Okay, all joking aside, his point was that although thank you gifts and referral incentives are certainly an important part of building a business, it’s not always possible to give extravagant gifts that will surely keep us fresh in the minds of those who refer us.
So, what options do we have when it comes to giving good incentives to those who refer us? Well, first of all, we need to remember that incentives can range from simple recognition, such as a thank you, to monetary rewards based on business generated. However, creativity is the key to any good incentive program. Let your contact know when a referral he or she has made comes through and be as creative as you can.
There are many novel ways in which businesspeople can reward those who send them referrals. For example, a female business consultant could send bouquets of flowers to men, a music store owner could send concert tickets or a financial planner could send change purses and money clips.
To make it easier on yourself, get opinions and feedback from others who have significant interest in your success. There are lots of options for referral incentives, and you should consider all that come to mind because the value of recognizing the people who send you business should never be underestimated. A well-thought-out incentive program will add much to your word-of-mouth program.
By the way, you can see Ashley’s art at www.AshleyMisner.com. Sorry, I just had to do it.