Your Business is Not an Ugly Baby

Your Business is Not an Ugly Baby

When was the last time you heard someone say, “Wow, your baby sure is ugly!” If they’re smart, probably never. How about this one? “You’re clothing, marketing message and overall business image are not referable?” Ouch. We occasionally think this about people we meet, but will rarely say it out loud. Which is why you are responsible for making sure your business, your “baby,” is […]

Read More 3 Comments

Lifelong Learning: Lessons in Leadership

Lifelong Learning: Lessons in Leadership

  As many of you know, I was given the fantastic opportunity to spend a few days with John Maxwell at his Leadership Conference in Orlando Florida last week. (You can read my initial reaction to winning the Leadership award here.) John shared a story that I thought was a great networking lesson, and it’s something I want to share with all of you. He began […]

Read More 4 Comments

Resist Coin-Operated Networking

Resist Coin-Operated Networking

When networking, do you only talk to those who can give you the most in return? Do you only give your business card to someone who you will bring you a ton of referrals? Do you only give referrals if you know you’ll get them in return? If this sounds like you, you are doing it all wrong. Networking is not a vending machine. You […]

Read More 3 Comments

Which Networking Style Are You?

Which Networking Style Are You?

This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking. When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only […]

Read More Leave comment

Is Ignorance on Fire Ever a Good Thing?

Is Ignorance on Fire Ever a Good Thing?

The following video is part of my new “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years.   I know, it’s a strange concept: “Ignorance on fire is better than knowledge on ice.” Most people read that statement and think, someone who’s excited but ignorant can do more harm than good. I’m here to tell you […]

Read More Leave comment

MSNBC’s Your Business

MSNBC’s Your Business

On Thursday, I was swept off to a land far, far away. OK, not that far away. But TV has to be dramatic, doesn’t it? Even though I was close to home, I visited the homes of millions by appearing as a guest on MSNBC’s Your Business, with host JJ Ramberg. I was featured as an expert on referral networking (imagine that!) and spoke about […]

Read More 1 Comment

Counting Your Referrals

Counting Your Referrals

Referrals are the backbone of word-of-mouth networking, am I right? So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals? Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case! But WHY is this? I come to you today with a Vlog (video blog) […]

Read More 1 Comment

You are not entitled to referrals

You are not entitled to referrals

Three easy steps to encourage referrals

Read More Leave comment

How Many Referrals Do You Expect Per Month?

How Many Referrals Do You Expect Per Month?

The number of referrals you should expect to receive is dependent on the type of business you’re in and the effort you exert to develop your network. Some professions receive more referrals than others. For example, a florist is going to get many more than a real estate agent. However, the florist will have to sell a lot of flowers to make up for one […]

Read More Leave comment

Referral Marketing: Know the Risks, Reap the Rewards

Referral Marketing: Know the Risks, Reap the Rewards

During a radio interview, the host of the program asked me whether I consider referral marketing the “safest” form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no!” He was visibly shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that referral marketing can bring. However, there are unique risks associated with […]

Read More Leave comment

Networking Is a Marathon, Not a Sprint

Networking Is a Marathon, Not a Sprint

The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint.  I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, […]

Read More 4 Comments

Classic Video: One Simple Rule for a Winning Approach to Networking

Classic Video: One Simple Rule for a Winning Approach to Networking

I have been doing video blogs for quite a few years now and a while back it occurred to me that some of the videos I’ve previously posted focus on timeless topics that deserve to be revisited and not buried way back in the video blog archive.  For this reason, I decided to occasionally feature a “classic” video blog from my blog archive and today I am sharing […]

Related Posts Plugin for WordPress, Blogger...
Read More 1 Comment
   Follow Me

Get every new post delivered to your inbox