Who Cares about Your Business?

Who Cares about Your Business?

Do you know who really cares about your business and wants to help you?  Realistically, there are only a few basic ways of motivating people to care about and help build your business.  Basically, it comes down to relationships and rewards.   Some folks, usually friends or family, will simply want to help because they like you and want you to do well.  These people […]

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Training Referral Sources to Generate Referrals for You

Training Referral Sources to Generate Referrals for You

If you interact with your clients, customers, referral sources, and contacts with a referral mind-set, show them that you are a giver, help others, and continually and strategically give referrals, you’re modeling the behavior you want others to exhibit toward you.  By itself, however, that’s not enough to train them to give you referrals. Contacts who are not involved in your strong-contact network may not […]

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The Referral Process–Step 4

The Referral Process–Step 4

Over the past few weeks, I’ve been explaining the easy, eight-step referral process in increments. Today I will be going over step 4 and if you’d like to review the previous steps I’ve already covered, simply click on each of the following links:  step 1, step 2, and step 3. Step 4.  Meet with the Referral Now comes the move you’ve been waiting for: your […]

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A Win-Win Way to Reward Referral Sources

A Win-Win Way to Reward Referral Sources

If you’re looking for creative ways to give referral incentives, it’s worth considering a technique I like to call “Incentive Triangulation.” This is a powerful way of leveraging other people’s services to benefit your customers, clients or patients and reward those who refer you. The concept is simple and can be designed to fit the needs or requirements of any business. For example, a retailer […]

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