Need Advice? Your Network Can Help!

Have you ever purposely sought advice from your network members?  If not, you should definitely take advantage of this opportunity because we all need advice at one time or another and seeking advice from your network is a win-win situation.

You see, people like for others to listen to their opinions and advice.  By inviting your network members to talk, you can get better acquainted with their knowledge, decision-making ability, and attitudes.  Receiving someone’s advice also gives you a perfect reason to contact her again, thank her, and let her know what you plan to do.  This is a great way to keep your resources informed and, of course, to get their opinions about what you are doing.

When preparing to ask your network for advice, here are some important tips:

  • Ask your network member for advice or opinions on something she enjoys talking about and to which you expect her to have an answer.
  • Listen carefully and respond appropriately.
  • Direct your questions toward what your network member says in conversation.
  • Have a logical reason for wanting the information.
  • Avoid potentially controversial and sensitive issues.
  • Don’t ask your network member to give you advice that she would otherwise charge you for.
  • People are more likely to remember their own words than others so if you want someone to remember your conversation, let her do most of the talking.

Become a Customer to Become a High Priority

One of the friendliest and most natural ways to make contact with a referral source is to buy her products or services, whether in large or small dollar amounts.  It’s important to note that the purchase doesn’t necessarily have to be from her primary line of business–perhaps a ticket to a fundraiser, a used car, a computer, even a box of Girl Scout cookies from her daughter.

By purchasing something from your network member/referral source, you become one of her customers. As a customer, you are high on her priority list; she will be more inclined to do business with you and give you information, support and referrals.  This approach also increases your source’s interest in getting to know you and staying in touch.

Tips for purchasing from your network:

  • Analyze how you are spending your money now.
  • Decide how much you want to spend.
  • Test your relationship with the people you buy from now. Do they know you? Do you benefit from doing business with them?
  • Identify the products and services your sources offer that you want or need–or the purchase of which might benefit your business in the long run.
  • Are you buying products and services from people and organizations that see you as an individual? Do the people you buy from know your name and think of you as their customer? There’s a big difference between being a customer of Sears and being a customer of Joe’s Shoe Store.
  • Use your purchasing power in a way that gives you more benefits and builds relationships.  Buy at least half of your products and services from people you know; however, don’t do it in a way that makes them feel obligated to buy things from you.

Save Time and Money by Source Seeking

Are you looking for a networking approach that will help you save time and money?  Yes? . . . I had a feeling you’d say that. 😉

Source seeking is a great way to save time and money, increase your number of sources, discover some of your best sources and opportunities, and broaden your knowledge of your sources’ networks.  It involves contacting your prospective sources to identify people they know who can help you achieve a particular goal.  For example, you may ask a source to name someone who can help you with a problem, can sell something you want, owns something you want, knows someone in a certain area, or has been somewhere you want to go.

Here are some tips for source seeking:

  • Determine what you need; be as clear as possible.
  • Identify which sources you will contact for recommendations.
  • Contact more than one source for a recommendation; this way, you may find several prospects who can help you with a particular problem.
  • Be sure to let your sources know approximately how many options you plan to investigate before you make a final decision.
  • Be aware that some of your sources may be protective about the people in their network.  They may want to check with their contacts before they give you their names and numbers.
  • Since this approach is primarily one in which your sources give to you, it is important to follow up with thanks and status reports.  Be sure to let them know your final decision.

Use Reporting to Strengthen Your Network

Playing the role of reporter by interviewing a member of your network for an article or while doing research on a subject he’s familiar with, for example, is a great way to elicit information and advice from members of your network.

How can this benefit you? The reporting approach benefits you in two ways. One, you learn more about your network member. Two, he appreciates the visibility you give him. Also, he will probably be more willing to meet and cooperate with you in other situations, thereby strengthening your relationship, and others will seek you out as an authority or ask you to do articles or research on them. People in business like exposure, especially if it’s free.

Here are some tips on how to properly begin playing the role of reporter and getting more from your network:

  • Interview your subject to get information worthy of being publicized–something he’s doing or has achieved, or simply his opinion.
  • Take pictures of, and with, your subject when appropriate.
  • Publish the information for its largest possible audience in school, church, community, local or national publications.
  • If appropriate, offer to include your network member’s name in any article or research to which he has contributed information.
  • Distribute complimentary copies of your articles or findings to people important to your targets.
  • Make no guarantees that what you write will be published.

After you’ve interviewed one or two of your network members and gotten some exposure for them, come back and leave a comment letting me know what occurred as a result of your efforts. I’m betting you’ll be pleasantly surprised at the outcome. 🙂

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