What Does It Take to Achieve Referral Success?

A while ago, I met with my business partner in the Referral Institute, Mike Macedonio (pictured below), and as we were discussing what it really takes to drive your business by referral, one of the first things Mike mentioned was that the first core competency of referral success is the need for correct knowledge.  It didn’t surprise me that Mike would start with this; after all, we co-authored Truth or Delusion–Busting Networking’s Biggest Myths which directly adresses what works and what doesn’t work in referral marketing.  In the book, Mike paraphrases Mark Twain’s statement about having correct knowledge, which appropriately says something to the effect of, It’s not what you know that will stand in the way of your success as much as what you know which isn’t so.

mike-macedonio

The second core competency in successful referral marketing is to stay engaged with your referral marketing plan.  This is harder than it sounds.  Many referral marketing concepts are counter intuitive.  It’s like telling a driver to turn into a skid.  This is not the natural reaction.  Even when the driver understands it’s in his best interest to turn into the skid, it’s only when he does it that he learns how it actually works.

Referral marketing is the same way.  When we’re going out looking for more business, it’s natural to look for qualified prospects and approach them.  However, referral marketing shows us that we will be even more effective if someone who has a credible relationship with the prospect sent them to us.  We understand this is in our best interest, however it may not be our natural reaction.

So, how do you get the business owner to network in a way that may not come naturally? Some of the solutions Mike and I discussed are to:

*  Stay connected to blogs and podcasts on networking
*  Participate in networking groups
*  Get involved in ongoing referral trainings

The first two core competencies, obtaining correct knowledge and staying engaged with your referral marketing plan, apply to any personal or professional development programs and it is important to keep in mind that though they may be “simple,” they’re not “easy.”

The third core competency, implementing a system to train your network on how to refer you business, is the missing piece that most business people do not have in place to create referral success.  No matter how brilliant you are in referral marketing, or how skillful you are in “leaning into the punch,” if your referral partners are inadequate your results will be insufficient.

Mike gave a great football analogy for this.  He said, “What if Tom Brady, one of the most successful quarterbacks, were to get on the field with a team that was lacking skills and knowledge of the game?  Tom Brady would be throwing perfect spirals to players who can’t catch and don’t know their assignments.  It wouldn’t take long for Tom to recognize that he’s better off just keeping the ball and running.  This could be equated in business to direct prospecting.  It is hard work for short yardage.

So, what can we learn from this?  That if you make the three core competencies a priority, you will not only be on the right track for referral success, you will also be gaining much more “yardage” from your efforts!

What has your experience been and/or how do you think you can apply these ideas to your business?

What Is Your Unique Selling Proposition?

When someone asks you what you do, what are the first words out of your mouth?  If the words aren’t ready to roll off your tongue, then read on . . .

LightBulb

Image courtesy of artsamui at Free Digital Photos.net

When someone asks you what you do, make sure you’re ready with a response that is succinct but memorable. The attention span of the average adult is only 20 seconds; a long, drawn-out answer to the question isn’t going to work.

Focus on creating a unique selling proposition (USP)–a mini commercial that you can readily use while networking. I think of this as a personal answer to the age-old “Whattaya do?” question, which we’ve all been asked about a million and a half times.

Here’s an example. When someone asks what you do, don’t reply with a bland, general statement such as “I’m a consultant.” Half the world could say that, and it doesn’t tell anybody anything. Instead, you could say, “I work with small to medium-size businesses to help them attract more clients than they could possibly handle.”  This is short, powerful and informative.

A USP is obviously something you’ll have to tailor to your specific business, but can you see how it packs more punch than just telling people you’re a consultant? Whichever 12 or 20 words you choose, make sure your answer is quick and informative without sounding rehearsed or contrived.

So, make it your goal this week to come with a USP. Not only will this make you much more effective at networking events and functions, being prepared in this way will also make you more comfortable with introducing yourself to new people because you’ll have the confidence of knowing exactly what to say.

Once you’ve used your new USP a handful of times, come back and leave a comment letting me know what kind of response you got from people and how it worked out for you overall. As always, I’d love to hear from you!

How and When to Deliver Your Business Card

Last week I posted a blog entitled “Leverage Your Smallest Billboard” about how to make the most of one of the most powerful marketing tools you have available to you–your business card.  A few days after that post went up, I received an e-mail from one of my blog readers asking if I could offer some details on the best way to go about distributing business cards when networking.  She specifically wanted to know if there’s any way to tell when it’s the right time to offer your card to a new contact.  So, in answer to her request, today’s blog post is all about how and when to deliver your business card.

Business Card

Image courtesy of imagerymajestic at FreeDigitalPhotos.net

How many times have you been to a networking function and had people come up to you and literally push their cards into your hand or pocket?  Such behavior is business card abuse, and it warrants a phone call to the business card police.  I call these people “card pushers.”  They come directly from the school of power networking, where they’ve been taught to “Sell! Sell! Sell!”–and to do so at networking events by forcing their cards on every person they meet.  Their goal for each networking event is to get rid of as many cards as they can, under the illusion that simply having a card automatically makes you part of their network.  They make no real effort to develop relationships.  Being on the receiving end of such aggressive card mongering feels awkward; you are being directly sold to, with no consideration of your interests or needs.

Does this sound like a cold call to you?  It is–except for one thing.  The seller is not safely out of reach at the other end of the line–he’s breathing in your face and grabbing your hand.  It’s a situation you’d like to avoid, right?  Then make every effort not to impose it on anyone else.  Don’t hand out your business card unless someone asks for it.

That’s right.  You read correctly.  I’ll say it again to make the point.  The best way to use your business card is not to give it out if people don’t ask for it.  If you practice this rule while networking, you’ll be amazed at the impact you’ll have on others.  You’ll find it refreshing, liberating, and, most important, controlled.  You are now assured that peoople who ask for your card actually want your card.  As a bonus, you save money and trees!

So, you may be asking yourself, what happens if I want to give someone my card but they don’t ask me?  It’s simple . . . ask them for their card.  More than likely, they will then ask you for yours as well.

After reading this, what do you think?  Do you agree that this is the best way to hand out your business card when networking?  Do you have any creative tactics for getting your business cards in the hands of others outside of the networking event environment?  If so, how have these tactics paid off for you?  I’d love to hear your thoughts so please share them in the comment forum below.  Thanks! 

 

 

Is It Appropriate to Network Anywhere–Even at a Funeral?

In this video, ask you to consider whether or not you think it’s appropriate to network anywhere, any time, any place . . . even at a funeral.

What do you think? Do you think networking at a funeral is a good idea?  Chances are, most people reading this will answer with something along the lines of, “Heck no!  Passing out business cards at a funeral would be completely inappropriate–not to mention offensive”

Though I certainly agree that passing out business cards at a funeral would likely be one of the worst networking faux pas one could make, I am not necessarily in agreement that it would be inappropriate to network at a funeral.

What do I mean by this?  Well, you’ll have to watch the video to find out but I will tell you that you very well may change your thoughts on the appropriateness of networking absolutely anywhere after you hear the personal story I share about networking at a church function.

Do you have any stories, thoughts, or experiences relating to forming significant networking connections in places that at first seemed to be inappropriate networking venues?  If so, I’d really like to hear what you have to say.  Please leave a comment in the discussion forum below.   Thanks!

 

Leverage Your Smallest Billboard

With your business card, you have an opportunity to hook yourself into the minds of people you meet while networking.  Sure it’s a lot smaller than a roadside sign, but it can be as effective as a catchy billboard nonetheless.

Business Cards

(Image courtesy of mrsiraphol at FreeDigitalPhotos.net)

For its size and cost, the business card is probably the most powerful marketing tool you own.  Take one of your cards out right now and look at it.  Does your current card accurately reflect your business’ personality–and your own?  What kind of first impression does it make?  Is it memorable?  If  not, it will probably get tossed into a drawer full of ancient, bent, forgotten cards or dropped into the nearest circular file.

Of course, you can’t expect your business card to do all the heavy lifting by itself.  It can’ t tell the whole story about your company.  It’s not a brochure or a catalog.  It has limited space, so you have to choose your words and images carefully.  Nevertheless, your card should present a professional image that people will remember.  A business card can make or break a client’s first impression of your company.  In fact, this little billboard makes as much of an impression as your personal appearance.

Choose a card style that’s appropriate for your business, industry, and personal style.  If you’re a funeral director, you don’t want to be caught handing out Day-Glo cards with cartoon figures on them.  If you’re a mechanic whose specialty is converting old VW Beetles into dune buggies, a formal, black-on-white engraved card will probably be thrown out.  Start with the style that best supports the business image you wish to project.  Regardless of the style you choose, make sure the impact remains consistent.

Here are five different card styles for you to consider:

  • Basic Cards–This is a good card style when utility is all you need.  It’s a no-nonsense approach that can appeal to clients and prospects who would not be impressed by fancy design features.  The design is simple and the information is clear and concise.  A basic card is usually printed in black ink on plain white or cream stock.
  • Picture Cards–Having your face on a card–whether it’s a photograph, a drawing, or a caricature–helps a contact remember you.  Images representing a product, service, or benefit your business provides, can help you communicate your business better than dozens of words.
  • Tactile Cards–Some cards are distinguished not so much by how they look as by how they feel.  They may use nonstandard materials, such as metal or wood, or have unusual shapes, edges, folds, or embossing.  Tactile cards tend to be considerably more expensive but, for some businesses, this unusual card may be worth the investment.
  • Multipurpose Cards–A card can do more than promote your name and business–it can also serve as a discount coupon, an appointment reminder, or some other function.  It may also provide valuable information that the average person might need.  For example, a hotel may include a map on the back of its card for any guests who are walking around the vicinity.
  • Outside-the-Box Cards–A wildly original, fanciful, or extravagant presentation can draw extra attention.  Creativity knows no bounds–except the amount of money you wish to spend.  Some examples are cards made of chocolate, cards fashioned into a deck of playing cards, or cards that fold out into a miniature box that holds small items.

In closing, I have one last, very important task for you.  Look closely at your business card again and after ensuring that it truly and positively represents you and your business, check for the essentials–your name, title, company name, address, phone number, e-mail address, and website.  If someone wants to contact you after receiving your card, you sure as heck want them to be able to reach you.

Don’t Make a Mess of Your Message — “Navigating the VCP Process® to Networking” Series

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called Building The Ultimate Network

TR-and-Ivan-Blue-Backgrou
For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The VCP Process®.  A while ago, we started a much-anticipated 12-part series of blog posts which addresses this and contains some very timely information for networkers across the globe. Today, we’re proud to share with you Part 11 of the series. Enjoy.

TRBlog1VCPpic1

 

DON’T MAKE A MESS OF YOUR MESSAGE
(Part 11 of 12 of the “Navigating The VCP Process® To Networking” Series)

In Part 1, Part 2, Part 3 , Part 4, and Part 5 of this series, we introduced and re-introduced the concept and steps of The VCP Process® to Networking for our readers through brief anecdotes, relevant comparisons, and sometimes even humorous situations. For Parts 6 and 7 we even shared with you video trainings from the both of us.

In Part 8, we suggested some behaviors that you can use on a weekly basis to increase the number of referrals you receive. And, as a result, we got a couple phone calls complimenting us about how that particular blog post clearly outlined what type of behaviors a successful networker should be practicing on a weekly and monthly basis – and we were asked to provide more. We fulfilled that request in Part 9.

And, in Part 10, we addressed that ‘Mindset’ has as much to do with your success in networking as ‘Skillset’.

Today, we’re going to build upon all of the varying topics and techniques we’ve used to help you understand how best to Navigate The VCP Process® To Networking.

Let’s begin by asking you a very important question–What is the MOST famous speech in the history of the United States?  (Yes…we understand that many of our readers are internationally-based. We appreciate that very much. With that said, please bear with us and you too will be pleasantly surprised by the end of this post at what you’re about to learn.)

Okay. Now back to the question. What’s the MOST famous speech in the history of the United States?  Anyone? . . . Anyone?  Was it President John F. Kennedy (i.e., JFK) in which he said, “Ask not what your country can do for you, ask what you can do for your country.”?  Was it Dr. Martin Luther King (i.e. MLK) in which he said, “I have a dream that one day this nation will rise up, live out the true meaning of its creed: ‘We hold these truths to be self-evident, that all men are created equal’.”?  Or, was it Abraham Lincoln (i.e. Abe) in the Gettysburg Address in which he said, “Four score and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty, and dedicated to the proposition that all men are created equal.”?  Have your voting ballots been placed? Are you ready for the answer?

Well, it was the Gettysburg Address by Abraham Lincoln. Yep, the Gettysburg Address.The SECOND most famous speech was Dr. Martin Luther King’s “I Have A Dream” and the THIRD most famous speech was John F. Kennedy’s “Ask Not What Your Country Can Do For You”.

Now, here are another 3 questions for you:  How long was MLK’s speech?  It was 1,651 words.  How long was JFK’s Inaugural Address on January 20th, 1961?  Well, it was 1,366 words.  How long was the Gettysburg Address? . . . Anyone?  It was only 272 words. It was only 2 minutes long. It was only 10 sentences.  Therefore, one could interpret that it was CLEAR, CONCISE, and COMPELLING. And, by being all three of these, the audience who was listening “got it” the first time Abraham Lincoln delivered his speech.  Did you know that there was actually a Featured Speaker that same day that spoke for over 2 hours? We didn’t. And, most people don’t know that either. His name was Edward Everett and this proves our point today.

So, our recommendation to each and every one of you reading this today is to tell this story to your BNI Chapters, Chambers of Commerce, and other Networking Groups you’re involved in.

We understand that many of you are from a variety of different countries. Yet, this doesn’t matter. It doesn’t dilute the important point that’s been made. After you tell your BNI Chapters, Chamber Members, and others whom you network with this story, let them know that you are going to work with everybody to make sure that their “messaging” is CLEAR, CONCISE, and COMPELLING.  Because, if it’s not…it simply won’t be as effective in today’s networking environments.

When people are concerned (i.e. fuss and complain) about what to do when the time allotted for their introductions (in BNI they’re called Sales Manager Minutes) gets cut down to 45 or 30 seconds due to a growing group or Chapter….reference this story.  When people are concerned (i.e. fuss and complain) about their Keynote Presentations getting cut down from 12 and 10 minutes to 8 and 6 minutes….reference this story.

In closing, let’s take a very valuable lesson from the History Books. If Abraham Lincoln could make such a difference and be remembered decades & decades later after delivering only 10 sentences, what are YOUR 10 SENTENCES that will make a massive impact on your network?
We thank you for reading today’s post and extend an invitation to be on the lookout for next month’s contribution to this series – Part 12 called “Using Social Media To Navigate The V-C-P Process®.”

 

Rebel Networking

In this video, I talk to Phil Bedford, a Dubai based networking expert who is also one of the top Referral Institute trainers in the world.

Watch the video to learn how Phil began his online TV show, “The Rebel Networker,” and developed an attention-garnering brand around the Rebel Networking concept.

Not only will you learn about how Phil achieved success through finding a way to stand out and be different, you’ll learn how you can apply the same concept to your business in order to climb to new heights of success, regardless of the type of business or industry you are in.

So, what are your ideas on how you might apply this branding concept to your business?  I’d love to hear your thoughts so please share them in the comment forum below.  Thanks!

Also, to find out more about Phil and to check out “The Rebel Networker” TV show, please visit www.RebelNetworker.tv.

 

How to Get People to Refer Business to You

Over the years, I’ve run into countless people who believe that joining groups and organizations and becoming active by volunteering, taking on responsibilities and working side-by-side with other people on a common goal will cause people to get to know them and refer business to them.  However, this is not how things work.

(Image courtesy of stockimages / FreeDigitalPhotos.net)

(Image courtesy of stockimages / FreeDigitalPhotos.net)

Granted, it’s easy to think that if you rub elbows with someone long enough he or she will spontaneously start sending you business opportunities. But that’s really nothing more than an entitlement mentality.

Getting referrals usually takes three things: visibility, credibility and profitability.  Ordinary participation in an organization, even a strong-contact referral group, will get you visibility and perhaps some credibility; it won’t automatically get you profitability.  That takes a much more focused approach, along with some explicit talk about the kinds of referrals you want.

By nature, referral relationships are rewarding and valuable when they are created purposefully and by design. If you are assuming that the idea of giving you referrals is going to pop into someone’s head spontaneously if you hang around long enough, you are definitely misunderstanding what a referral relationship is supposed to be.

Woody Allen once said that “90 percent of success is just showing up,” but he wasn’t talking about referral marketing.  “Just showing up” will get you a seat at the table, but you have to pass the food to others and snag your own steak whenever it comes around.  It’s not “netsit” or “neteat“–it’s network!”  If you want to build your business through referrals, you have to learn how to deliberately work the networks to which you belong.

You see, participating in a group is one thing; performing is another.  To get referrals, you have to perform.  If you don’t perform–talk specifics about your business, your specialties and your ideal referral, and refer business to others in your group–how are they going to know what you do and what you need?  You have to take specific actions to let people know how they can refer business to you.  Being a good citizen is the right thing to do, but it’s not enough to get you the referrals you need to run your business by word-of-mouth marketing–you need to actively feed and water your referral relationships, so to speak, in order to significantly grow your business through referrals.

So, what specific actions can you take this week to let people know how to refer business to you?  I’d love to hear your ideas–please share them in the comment forum below.  Thanks!

Using LCDs to Explain & Promote Your Business

When it comes to telling people about what you do, the deeper you go into the specifics the greater your success will be.  In this video, I talk about how to explain and promote your business by breaking it down into its Lowest Common Denominators (LCDs).

Many years ago, I visited a BNI meeting where I witnessed the absolute best presentation I’ve ever heard at a weekly networking meeting and it was given by a florist who focused on the details of a single rose. Watch the video now to hear the story of what the florist did and said that made his presentation so successful and to learn why specificity is key in talking about exactly what it is that you do.  If you belong to a strong contact network where you give weekly presentations, the more specific you can be in explaining the aspects of your business, the greater your results will be.

If you struggle to come up with talking points about your business at your weekly networking meetings, this video is for you.  I offer a simple strategy for pre-planning your presentation topics for an entire year–never again will you have to wing your presentations because you’re not sure how to describe what you do.

So, what aspect of your business are you going to focus on at your next networking meeting?  I’d love to hear about it.  Please share your thoughts in the comment forum below.  Thanks!

 

 

 

The 3 Keys to Creating a Knockout Networking Strategy

Whether you’re just starting out in the world of networking or you’re a well seasoned networker, there’s one thing you should never go to a networking function without . . . strategy.  In order to be a successful networker, you need to have a plan.  For example, you need to know who your target market is and which networking events will offer the best opportunities to effectively connect with your target market.

So, how do you create a plan when you’re a time-strapped businessperson and you don’t even know where to begin?  Well, you’re in luck–it’s a lot simpler than you think because the starting point is right in front of you.  All you need to do is take three minutes to watch this quick video and I’ll pinpoint the three questions you need to ask yourself in order to develop a highly effective networking strategy specifically tailored for you and your business.

Networking works.  It’s just a matter of crafting a plan that will put you in contact with the right people.  Once you ask yourself the questions in this video and nail down the answers, you’ll be well on your way to networking smarter for maximum results.

This video comes from the educational video archive housed within NetworkingNow.com and it is just one example of the vast array of educational content offered on the NetworkingNow.com website—there are literally hundreds of business and networking downloads available in the site’s online library and you can access all of them for FREE for six months by entering the free subscription code given below.

The free subscription is a gift from BusinessNetworking.com and all you have to do is enter the code(“freesixmonths”) on NetworkingNow.com to gain access to the entire library of content!  Please note that you will be required to enter a credit card number on the site but you will not be billed for the free six month membership.  You will need to end your subscription if you don’t wish to be billed for the second six months.

Please leave a comment regarding your thoughts on this video and also letting me know what type of downloadable content you most like to access on sites like NetworkingNow.com:

  • Video?
  • Audio?
  • PDF Articles?
  • Digital Books?
  • Something Else? If so, what specifically?

The #1 Tip for Hitting the Target with Marketing

Marketing isn’t something I was always confident about.  When I first started out in business, my degrees were in Political Science and Organizational Behavior.  I had very little marketing experience until I went to work for a transportation company in Southern California and, within a two week span, went from a role in purchasing to a significant role in marketing–a huge change that was an even bigger learning experience.

My marketing experience was trial by fire and reading.  I just started reading books on marketing and learned as I went, and it was that experience that gave me enough knowledge to do some marketing on my own when I later set out as a business consultant.

 

Marketing Target

Image courtesy of nokhoog_buchachon / FreeDigitalPhotos.net

If somebody had asked me when I was 25 where I saw myself career wise in thirty years, I would have had no clue that my career would be all about marketing . . . that I would be the Chairman of the world’s largest referral marketing organization.  Sometimes we go places in life we never expected to go but I wouldn’t change a thing about the career path I chose.  I am passionate about helping people grow their businesses and achieve great success through effective referral marketing and after spending over two decades devoted to this work; I really enjoy knowing that the work I do allows me to pass on the marketing knowledge and experience I’ve attained in order to benefit to others.

I was recently asked what my top marketing tip would be and I think it’s really all about building the brand–either the brand of the company or of the individual, depending on the kind of business that you’re in.  Name recognition–that’s the biggest challenge, especially for small companies.  It’s not the same for everybody because every business is a little different and people’s skill sets are different.  For me, in my business, brand building has largely been about writing.  Before the internet I was trying to get articles in newspapers and magazines.  Now it’s much, much easier.  In this age of blogs and social media, even small companies have a global reach.  The problem is all the white noise that’s out there: with so many people wanting a piece of the action you have to be able to stand out.  So, for me, the top marketing tip would be to write, write, write.  Become an expert in your field so people want to follow you because when they follow you, they’re more likely to do business with you.

 

I’d love to hear how you’re making your mark with marketing–what is your top marketing tip for the other business owners out there reading this blog?

What Marketing Genius Thought of This?

 

It was 11:30 AM in Paris last Wednesday and Beth (my wife) and I had a lunch meeting that was set for 12 noon with a couple business associates. As we headed out to the curb to get into a taxi in order to drive to the restaurant, we noticed something odd. There were no taxis in the taxi stand in front of our building!

Unbeknown to us, the taxi drivers in Paris, were all on a two-day work stoppage (yes, a strike) in protest of the “Uber” App, (a personal sedan service that can be requested via an app) which has been cutting into their profits, according to the taxi drivers.  Apparently, they are hoping that the French government will ban the use of Uber in France!

We have used Uber with great success in the United States, and had not thought about using the app while here in Paris. It has been so easy, frankly, to just step outside and into one of any number of waiting taxis, that we didn’t need Uber.

But standing on the curb in the quickly intensifying sunshine with little time to spare to get to our appointment, we wondered if there was any chance of using the app now to book a car for our lunch. Beth tapped the app on her iPhone and within seconds we received confirmation that our Uber sedan would be with us in 15 minutes. After only six minutes, the car pulled up on the curb in front of our building.

Anyone who knows me at all, knows that I put a high premium on a company’s ability to under promise and over deliver. They definitely did just that in the humid Paris heat!

As we headed to our lunch meeting, we began talking about the irony of the taxi drivers’ strike actually driving us (pun intended!) into the waiting arms of the very competitor they were protesting! What marketing genius thought of this blunder-head idea!? To me this is the perfect example of something I call the “unintended consequences of a ‘seemingly’ good idea.” Did no one have a conversation about how this would actually play out? Maybe something like – “let’s see, why don’t we go on strike to protest an online application that will – oh, actually force people to use that online application while we’re all sitting at the brasserie enjoying croissants.” Yea, really smart.

Because of their actions, we have now been reminded of how easy and pleasant using Uber is. There is no money to change hands – all payment arrangements are done through the app. We can enter the request for a car while finishing up whatever it is we are doing and then head straight out into the car once we receive the text notification that it has arrived. We can actually watch the progress of the car as a GPS tracker shows an icon for it en route on our Uber app’s map. Even better – the vehicle is very clean and professional (we drove in a Peugeot to the restaurant and in a Mercedes on the way back – AND it was less than a taxi ride!).

I really like the emailed receipt after being dropped off at our destination. It shows what the average speed of the drive was, the duration of the drive and the final amount. Even better is that Uber ROUNDS DOWN to the nearest dollar! I mean, who actually does THAT?

So, I would like to take this opportunity to thank the taxi drivers who held this work stoppage for reminding me how amazing their competitor really is. Talk about the law of unintended consequences! I wonder how many other people took advantage of this strike to become new Uber customers. I can tell you that I will be requesting an Uber car more frequently on this trip now as a result of the strike.

Epilogue – Note to the Paris Taxi Driver’s Association:

Dear Paris Taxi Driver’s Association, the year is 2014. The internet actually exists and will most likely not disappear no matter how often you go on strike. The Genie cannot be put back into the bottle. Rather than try to “ban” a competitor who actually had a good idea – why not create your own app (as some taxi companies around the world have!) and join the rest of us in the 21st century.

Just a thought.

 

 

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