I used to hate the expression: “Elevator Pitch” − it just drove me crazy. But everybody is using it all over the world, so I now give up − I’m going to go with it! The expression developed from the idea of literally being in an elevator with only one minute or less to say who you are and what you do. What would you […]
When you want to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal value of your business. Your LCD is your secret weapon. Click on the graphic above, or click here, to see the video.
People often think that networking is all about talking business and exchanging cards, but that’s a definite misconception. In a networking group, you should talk about more than just business. A referral relationship is more than just, “I do business, you do business, let’s do business.” A much better approach is to find common ground on a personal level, then relate your business to it. […]
If the thought of giving a brief introduction of yourself and your business at networking meetings makes your palms sweat, read on . . . When participating, even as a guest, in various networking meetings or functions, the fact is that you will be required to introduce yourself sooner or later. Preparing a script for introducing yourself will improve your results. One of your scripts should […]
At a recent Referral Institute® conference in San Francisco, one of the organization’s top trainers, Tiffanie Kellog, took a few moments to chat with me about the concept of in-person spamming. If you’ve ever encountered people who use networking as a face-to-face cold calling opportunity, so to speak, then you’ve been the subject of in-person spamming. Watch the video now to learn why Tiffanie sometimes compares networking […]
In this video, ask you to consider whether or not you think it’s appropriate to network anywhere, any time, any place . . . even at a funeral. What do you think? Do you think networking at a funeral is a good idea? Chances are, most people reading this will answer with something along the lines of, “Heck no! Passing out business cards at a funeral would be […]
Imagine handing your card to someone at a networking event and having it handed back to you with “I don’t need it.” Well, that’s exactly what happened to Juan Vides recently. Juan found this pretty insulting, and he wrote to me to ask how I thought someone should respond in this situation. First, let me talk about giving and getting business cards. A business card […]
In this video, Sandra Hart, one of Ireland’s top networkers (who also happens to be a good friend of mine), talks to me about her view on why business cards are of the utmost importance as a networking tool and how to use them for maximum impact. The fact is, passing out your business card does absolutely no good if you haven’t made an impact on the […]