Kai Bjorn

Comment concrétiser des opportunités d’affaires avec des suivis et un Merci?

Follow-up tips from various BNI leaders for International Networking Week

Submitted by Kai Bjorn, Président de BNI Canada. 

Please scroll to the bottom of this post to read the English version

Le monde des affaires ressemble à celui du sport : certains entrepreneurs sont de vrais athlètes dans leur discipline et connaissent un franc succès. D’autres performent bien, sans toutefois élever leur entreprise à un autre niveau. Mais qu’est-ce qui les différencie? Et bien, il s’agit de plusieurs actions simples, mais rentables, à commencer par les suivis durant les activités de réseautage. Pour vous aider à performer, voici 2 conseils très efficaces que tout entrepreneur devrait maîtriser pour laisser une forte impression et favoriser le développement de ses affaires.

Developpement des affaires : où, quand et pourquoi?

Sans développement des affaires, une entreprise ne peut survivre longtemps. De fait, les réseaux professionnels sont un excellent moyen de bâtir des relations avec d’autres experts et d’offrir ses services. Les entrepreneurs et travailleurs autonomes doivent donc participer à des activités de réseautage quotidiennement.

Reconnu à travers le monde entier, BNI est le plus grand réseau professionnel avec plus de 210 000 membres. Cela représente plus de 1.6 milliard $ en références et en ventes par année : imaginez le potentiel et les opportunités de vente! Il va sans dire que certains professionnels, qui sont de vrais experts en développement des affaires, en profitent plus que d’autres. Ces athlètes du référencement maîtrisent l’art de dire merci et de faire des suivis pour chaque rencontre. Oui chaque rencontre, qu’elle soit positive ou non. Et croyez-moi, en tant que Président de BNI Canada et ancien athlète olympien, les suivis et le développement sont aussi importants en affaires qu’en sport.

Activités de réseautage et suivis

Soyons francs: dans une activité de réseautage, 50 % de l’échange se fait durant la rencontre face à face et l’autre 50 % s’effectue après ladite rencontre. Il s’agit là des suivis professionnels : ces gestes font toute la différence et vous placent en priorité. Tout comme un sport, vous pouvez simplement être sur le terrain ou vous pouvez compter un but. La différence est dans l’action, la rigueur et la discipline.

Comment faire un suivi de développement des affaires?

Après votre activité de réseautage, conservez les cartes d’affaires ou coordonnées des gens avec qui vous avez échangé. Ne faites pas de sélection, conservez-les toutes. Oui, même celles qui ne vous procureront pas de vente directe. Gardez en tête qu’en affaires, vous ne savez jamais qui connaît qui. Un professionnel peut vous recommander à ses proches ou contacts.

Ensuite, écrivez un courriel à ces personnes dans les jours suivant la rencontre. Prenez le temps de leur dire «Merci» pour la belle rencontre et discussion. Surtout, n’hésitez pas à faire un tel suivi. Vous gagnerez beaucoup :

  • Vous serez en tête de liste : Ce contact professionnel pensera à vous au moment de référer ou d’acheter vos services et produits.
  • Vous aurez laissé une forte impression : Prendre les devants en faisant un suivi renforce positivement l’image qu’on garde de vous.
  • Vous rehausserez votre réputation : Faire un suivi et dire merci sont des preuves directes de votre leadership et professionnalisme. Vous aurez bâti une solide réputation dans ce réseau.
  • Vous bâtirez des relations positives fortes : Dire merci et faire des suivis aide à bâtir des relations entre professionnels : vous ouvrez la porte à une conversation et à entamer une réelle relation. C’est là que se trouve la différence entre rencontrer une personne dans une activité de réseautage et avoir un collaborateur potentiel dans son réseau.
  • Vous agirez avec éthique : Beaucoup de leaders disent merci et sont reconnaissants envers les gens qu’ils rencontrent. Entreprise en démarrage ou entrepreneur prospère, peu importe. Il s’agit avant tout d’une relation entre deux personnes. Soyez éthique et professionnel. Vos suivis et votre aptitude à dire merci deviendront une marque de commerce de votre code d’éthique.

BNI et les suivis

Les BNI ont d’ailleurs remarqué la force des suivis et d’un simple merci. Cela est si ancré dans leurs processus qu’ils ont mis en place des outils comme des cartes de remerciement. Les membres peuvent inscrire sur une note ou dire à haute voix: «Merci pour la référence et l’opportunité d’affaires concrétisée. La référence était excellente et nous avons pu collaborer ensemble.»

Les suivis de référence

Par ailleurs, les suivis sont utiles à tous les niveaux de votre développement des affaires. Non seulement après une activité de réseautage, mais bien après toute rencontre ou référence. Si un collaborateur vous réfère un client potentiel et qu’il se concrétise en opportunité d’affaires, par exemple, prenez le temps de dire merci. Vous renforcerez votre relation et démontrerez de la reconnaissance. Et cela risque fort bien d’ouvrir la porte à d’autres références.

Si toutefois un collaborateur vous réfère un client et que celui n’adhère pas à votre service ou produit, faites aussi un suivi pour le remercier. Même si la rencontre n’a pas été positive ou que le client ne correspondait pas à votre clientèle cible, faites-le. Vous ouvrez ainsi la porte à une discussion. Vous pouvez alors réajuster le tir et préciser à nouveau qui est votre client idéal. Et si vous êtes celui qui réfère un client à un collaborateur, tentez aussi de faire un suivi. Vous pouvez lui demander si tout a bien été et si la référence répondait à ses attentes. L’important est de faire un suivi et de discuter avec vos collaborateurs, que ce soit positif ou non. En affaires, il est impossible que toutes les recommandations deviennent des clients.

Saisissez les opportunités d’affaires

Surtout, rappelez-vous qu’un suivi et qu’un simple merci vous ouvrent une foule d’opportunités d’affaires. Peut-être avez-vous devant vous un futur collaborateur, un client, un représentant, un admirateur, etc. Vous ne savez jamais où cela peut vous mener. C’est une aventure qui commence par un suivi et un merci. Et heureusement, ces gestes sont simples, sans frais et rapides à effectuer. Ne vous en privez pas.

Please click on the link below to read the English version

https://www.linkedin.com/pulse/successful-business-development-starts-thank-you-ivan-misner

International Networking Week 2017

http://ivanmisner.com/master-art-follow/

Master The Art Of The Follow-Up

Follow-up tips from various BNI leaders for International Networking Week

Submitted by Elyse Wilson
President of the Americas

As business professionals, building relationships is at the core of what we do. It’s how we grow our network, client base, and ultimately, ourselves. As BNI members, we know foundational elements need to be in place before new acquaintances begin to trust us as credible and reliable referral partners. One of the first steps to building relationships is simple, and it’s often overlooked. If you want to build a strong and profitable network, you must first master the art of the follow-up.

Networking events are great places to meet new professionals and showcase your business, but it’s what you do afterward that sets you up for either success or failure. You’ve finally met someone in a tough industry to break into, and you had a great conversation. Now what? Don’t wait a week, or even a few days, to reach out to your new contact. While you vividly remember meeting them, they may only vaguely remember meeting you. The next day, reach out by sending a short email inviting them to grab a cup of coffee. Don’t forget to include one or two topics you discussed during your previous conversation.

Be diligent and keep your new contacts too of mind. Keep their business card in your business card holder so you don’t forget to reach back out to them. If you think one of your fellow members may be able to help them and their business, pass their card to them. They may be their dream referral. Be a master in the art of the follow-up.

International Networking Week 2017

Mahesh Mac Srinivasan

The Fortune is in the Follow-up!

Follow-up tips from various BNI leaders for International Networking Week

Submitted by Mahesh Mac Srinivasan
President, BNI Asia & Australasia

Follow-ups, more than anything, can be the capital on which your business can prosper.

Effective networking is critical to growing your business in today’s times. In addition to being a good networker, it is essential to follow up with the new contacts you make, to make your overall efforts more fruitful than what it could have been.

For example, when someone passes a referral to you, it is crucial that you connect with the referral within a 24 to 48-hour period. This enhances your credibility with both the person who gave you the referral and your potential client. Follow up generates interest and interest in your product or service and it cements your engagement.

Follow ups can be easily done via a phone call or a short email. Make sure to thank the person who has passed on the referral and update them regularly about any progress. This will further enhance their confidence in you and ensure that you stay foremost in their mind for future referrals.

When it comes to chapter growth, it is vital to follow up when new members apply. Our members are our core strength and the more members we have, the more is the potential we offer to other members. It is a win-win situation based on mutual growth and trust. So, we must make sure that we follow up on new applications, on the same day, thank the visitor for coming and to find out more about their core strengths to evaluate if we can integrate them within existing members.

A good follow-up helps deepen the relationship and trust. Most successful business owners, create a healthy business by building a large network of business associates, clients, mentors, and friends.

To summarize, following up is key to converting introductions and building sustained relationships. All it takes is communication at regular intervals on points of mutual interest to keep connections alive. You can be sure that the effort one puts in following up with contacts always pays back directly or indirectly – sometimes through straightforward contracts, at other times via a referral or a connection that might lend a helping hand in times of need.

The Fortune is in the follow-up!

International Networking Week 2017

 

Always Carry an Umbrella

International Networking Week: Follow-up tips from various international BNI leaders

Submitted by Charlie Lawson
National Director BNI UK & Ireland

Let me tell you a story about one of the first networking events I ever went to.  It was a Chamber of Commerce meeting in Greenwich in South East London, and I remember that day because it was absolutely pouring with rain.

I thought the event had been a success.  I’d met some interesting people, and collected a bunch of business cards. Before going back to the office, I thought I’d just sit down in the car, go through the cards, and work out how best to follow up with each one.

As I left the event, I stepped into the rain.  Not having an umbrella with me, I had to run as fast as I could to my car.  Despite only being in the rain for less than a minute, I was soaked through by the time I opened my car door, such that temporarily, I completely forgot about the stack of business cards in my pocket, and absentmindedly, started the car and drove back to my office.

Half way back, cursing that I’d forgotten to look through the cards, I resolved that once I got there, I’d start my follow up then.  I put the pile of business cards on my desk, right next to the phone, ready for action.

But… then the world took over. The phone went, emails needed dealing with, people interrupted me – and suddenly, before I knew it, it was the end of the day.  What to do? I left the cards, prominently on the desk, ready to start my follow up first thing the next morning.

The next morning arrived: I looked at the pile of cards again, and thought to myself ‘I must follow up with those contacts today it’s important’.  But then whatever was urgent that day took precedence, and the cards didn’t get looked at.

A day or two later, I started to feel a bit guilty about not calling the relevant people, so I moved the cards to the special place on my desk for important matters: the top drawer.  There, forgotten about, they stayed until I cleared out my desk some months later.

So, what can we learn from this?  Well, firstly I’d like to think that I’ve learned a lot about follow up since then!   But here’s two quick tips to help you follow up better than I did:

1) Use a Memory Jogger

I don’t know about you, but I have a memory like a sieve.  Even if you’ve got a good memory, when you go to a networking event and meet 10 people, it isn’t easy to remember 10 different pieces of follow-up action. There’s a very simple solution.  When you are chatting to someone, as soon as you’ve agreed whatever follow-up is required, ask for their business card and make a brief note on it.

Incidentally, I always ask the person’s permission to write on their card.  In some cultures, this is really important and it is a habit that I’ve got into.  For most people, it is a non-issue, but for some, you can tell by the look on their face that they appreciated being asked.  It’s just a small step in the relationship building process…

2) When should follow up start?

The rain that day in Greenwich didn’t help with my follow-up, but it did teach me a valuable lesson.

I always start my follow up as soon as I leave the event I’m at.  This may be in my car before I drive away, or when I get back to the office before I switch my laptop on.  I may even find a quiet corner of the room where the event is on.

Whichever it is, just taking a quick look through the stack of business cards with notes on makes such a difference to remembering what needs to happen.

I divide the cards into two piles: one for cards needing action, and the other for those cards that have been forced upon me at the event!

Aside from ensuring you’ve always got your umbrella with you, what do you do to make sure you complete your networking follow up?

International Networking Week 2017

International Networking Week 2017

Welcome to International Networking Week 2017

Ivan Misner welcomes you to and officially opens the 2017 International Networking Week with this video. Please share this video in your BNI chapter meetings this week. For more information about International Networking Week, please view our website and watch the video at http://internationalnetworkingweek.com/

Network with Forward Momentum Using International Networking Week

INW-LogoIf you’re like many businesspeople, you may have made a New Years resolution to expand your contact base. If you’re like the majority of people who make resolutions, you’ve likely already hit a road block. For those with a resolution to expand your network, don’t lose your enthusiasm.

International Networking Week 2016 starts today, and this is a great opportunity to jump start your expanded network. For this ninth annual International Networking Week, we’ve encouraged business professionals to invite the younger generation of businesspeople to their networking events, and to host additional events in honor of this initiative.

No matter how you plan to participate in International Networking Week, here are a few tips to keep in mind:

  • Introduce new people to the group. If you’ve invited a visitor to your event or regular networking meeting, make sure you introduce them to the rest of the group. It’s common courtesy to make sure a guest you invited feels welcome in the group.
  • Bring plenty of business cards. International Networking Week is not the time to be stingy with the business cards! You never know how many people you may meet, and who you will end up building a connection with.
  • Never stop your networking push. International Networking Week is a great annual excuse to meet new business professionals, but when the week ends you should still be sharpening your skills. Networking happens 365 days a year, not just the first week of February.

How are you spending International Networking Week? Let me know in the comments below!

International Networking Week 2016

International Networking Week 2016 is just around the corner. Are you prepared to invite a young business person to your networking meeting from February 1 through 5, 2016? Check out the promo video for next year’s International Networking Week above, or click here.

Are you planning on participating in International Networking Week? Let me know in the comments below!

Welcome to International Networking Week® 2015!

This week marks the 9th annual celebration of International Networking Week® which is recognized each year by thousands of people around the world.

International Networking Week is about celebrating the key role that networking plays in the development and success of business around the world.  It is about creating an awareness relating to the process of networking.  Not just any kind of networking, but what I call “relationship networking”–an approach to doing business based on building long-term, successful, genuine relationships with people strategically through the networking process.

International Networking Week has been acknowledged by many governmental organizations (including a joint resolution of the California State Assembly and Senate) and is celebrated in many countries across the globe.  Start the new year out with more business by using this week to build your networking skills and expand the opportunities within your reach.  If you belong to any networking groups, be sure to tell them that this is International Networking Week (Feb 2-6).

Please feel free to share this video with others and show it at your networking meetings this week.

For more information and a list of worldwide events, please visit www.InternationalNetworkingWeek.com.

So what have you already done and/or what will you be doing to recognize International Networking Week?  Please share your plans in the comment forum below–thanks!

 

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