Coin-operated Networking vs. Givers Gain ®

Are you using coin-operated networking? In this short video, I discuss coin-operated networking vs. Givers Gain networking and I explain why the transactional process (I will give you this, now you have to give me that) doesn’t work because there is always a scorecard. The value of the referrals may also be the different — think of the monetary value for two referrals to a florist vs. two referrals to a realtor.

If you try to use coin-operated networking, it will absolutely, categorically fail.  To get maximum results from your networking efforts, it is imperative to understand the full concept of Givers Gain.  When you work with other people and genuinely invest yourself in creating good rapport and trust with them, you will be able to build strong, mutually beneficial relationships over time.

Actively seek out ways to support and offer assistance to others in your network and help them achieve their goals and get where they want to be.  A good way to begin is to give them something that will help them. Use the gift of giving: if someone expresses a problem in their business, send them an article that may help them. By doing so, you have just opened the door to a business relationship, without asking for anything in return.

The process is about farming, not hunting.

If you have an example about how you’ve used farming as opposed to hunting, please share it by leaving a comment.  Thanks!

Have a Positive and Supportive Attitude

The First Law of Notable Networking: Have a Positive and Supportive Attitude

Good networking involves providing a positive and supportive environment to other business people.  Remember this: Notable Networking is predicated upon the concept that Givers Gain®

If you freely give business to others, they will give business to you.  This concept is based on the age-old notion that “what goes around, comes around.”  If I give business to you, you’ll give business to me, and we will both do better as a result.  Networking is like a savings account: if you keep investing wisely, you can draw upon it when you need it.  One enthusiastic networker who belongs to a formal networking group told me, “The longer I’m in the group, the better I get at networking and the more referrals I get.  In addition, it seems that the more referrals I get, the higher the percentage that I close!  By developing long-term relationships, I am gaining the trust of the other members, which makes it easier to receive and close the referrals that are passed to me.”

A positive, supportive attitude also includes the way you present yourself to other people.  Everyone likes to do business with an enthusiastic optimist.  If you join a networking group, remain focused on the reason you’re there.  I see far too many people go to networks and get caught up in the irrelevant nitpicking: “The food’s no good,” “The speaker was mediocre,” “This room’s not very nice,” and so on.

With the quibblers, I share this anecdote: An airline attendant once responded to a passenger’s complaints about the quality of his dinner by asking him, “When you go to a French restaurant, do you usually order an airline ticket?”  The same rationale applies to networking meetings.  The quality of the food and the speaker should be secondary to the quality of the contacts you are making.  Don’t lose sight of your purpose.

It’s not Net-Sit or Net-Eat, it’s Net-WORK!  If you want your network to work for you, then you have to work your network in a positive and supportive manner.

In many ways, the First Law of Notable Networking involves more than attitude; it’s a way of life and a good way to do business.  When you constantly and consciously keep other people in your mind, they will do the same for you.

I’ll be posting about the Second and Third Laws of Notable Networking over the next couple of weeks so be sure to check back if you want to learn even more about how to succeed as a networker.

*Can you think of a person in your network who exemplifies the First Law of Notable Networking?  If so, take this opportunity to carry out the First Law yourself and showing them your support by recognizing that person in the comments section below.  Tell us who they are and what they do that makes them such a shining example of this First Law of Notable Networking.

We vs. Me

While it may not single-handedly solve all the economic problems facing the world today, a new model of community and networking may well be the key to pulling the global economy out of the effects of the long-term global recession.

Networking has always been a powerful strategy to get business by giving business and connecting with others. Community and networking will be a particularly potent formula for success and prosperity over the coming decades.

Michael R. Drew, publishing expert and friend of mine whom I’ve known for 13 years who has helped me achieve bestseller status five times over, has some interesting ideas about the importance of building relationships to succeed in business.

Michael and his coauthor, Roy H. Williams have a very interesting theory in their new book Pendulum [www.penduluminaction.com/bni]. After reading the book, it confirmed in my mind why business networking is positioned to grow massively over the next three decades.

As Michael and Roy explain, societal values follow a cyclical pattern that shifts every 40 years from a “Me” based society, which values feeling and looking good now, instant gratification and cares little for long-term consequences to a “We” based society, which values community and working together for the good of the whole. Roy and Michael have 3,000 years of data to back up this theory.

The rumblings of this transition from “Me” values to “We” values have been evident over the past decade. Once successful business models that embraced exceptionalism and fierce competition are failing and going the way of Chapter 11 bankruptcy. These cycles influence the effectiveness of networking, too. In a “We” cycle, the strength of an individual contributes to the strength of the whole. For example, when established professionals partner with newer, “junior” professionals, both of the partners and the consumers each benefit from the relationship—win, win, win. Knowledge and wisdom are shared, and then blended with new ideas and innovation. This increases the value the end user receives from the relationship.

On the opposite end of the spectrum, traditional marketing strategies focus on hype, promises of bigger, better and more and ‘guarantee’ dramatic results with minimum input. Consumers today are tired of these messages, and instead they are drawn to messages of authenticity, transparency and lasting relationships. They want to work with companies and people who deliver on their promises and actually care about those they are doing business with.

What does this mean for you as a member of a networking group? While business schools and economic experts will speculate and deliberate about the causes of the current economic downturn, knowing the current trend of society’s values can help you succeed by doing what you’re already doing–building relationships through networking. The philosophy of Givers Gain® matches the current values of a “We” cycle in society today.

Good networking groups are all about building relationships and working together as a community to help others reach their goals. What goes around comes around in a very real sense. Business networking is an ideal place to capture the power of this concept to help you reach your own goals by helping others reach their own.

Word-of-mouth will heft a heavier punch in the coming years as well. Your customers will listen more attentively to the recommendations of those they know, like and trust. In today’s global market, a word of recommendation can reach others across the globe. So can a heated complaint. Consumers want to see that you walk the walk more than they want to listen to you talk the talk.

Faceless corporations and big businesses are struggling. For many, they’ve lost the personal connection with their audience or customers. As an entrepreneur, there is no need for you to fall by the wayside with failing businesses. By working together in this “We” cycle, you can help build each other up through relationships and referrals, increasing the success and profitability of businesses in your community. These small actions will be far-reaching and may do more to turn this recession around than many other larger-scale efforts

By participating in networking and working to give back to business owners and community, you will be doing your part to create a stronger economy worldwide—and a stronger global economy makes a better world for everyone.

I’ve read Pendulum and I was so impressed with it that I wrote an endorsement for it. This book is a must-read for anyone in a networking organization. I feel so strongly about this that I’ve arranged with Michael for all readers of my blog to get a free copy of the book. [www.penduluminaction.com/bni] All Michael asks is that you cover shipping and handling costs (shipments outside the US are more).

Get your free copy of Michael and Roy’s book today. Read it. Then use the insights they share to keep building relationships in your market, because Givers Gain®—especially in the current “We” cycle. As you give to other businesses through networking, they will give back to you, too—and that is how we all can take part in pulling the economy out of a recession.

Using Writing to Grow Business: Why Storytelling Is So Important

Just last month I posted a blog about how to grow business and derive identity-building, brand-boosting benefits through writing (CLICK HERE to view the blog post) and today I want to piggyback on that concept.

Whether you’re an experienced writer or you’re just beginning to dabble in writing in an effort to build your personal or business brand, understanding the importance of storytelling can transform your writing into highly effective material.

In this video, professional editor and author Jeff Morris and I explain why storytelling is so important in writing and we reveal the four key factors that define an effective story.

Get ready . . . you’ll want to have a pen and a piece of paper on hand for this one!

By the way, if you’ve had some experience (whether just a little or a lot) with writing to achieve brand recognition and business growth, I’d love to hear what tactics, writing venues, etc. you’ve had the most success with as well as some of the best stories you’ve used to make your most important points.  Please leave your feedback in the comments section–thanks!

A New Twist on a Simple Technique to Refer Networking Partners

If you’re a good networker, you know that by looking for ways to refer those in your network and referring them any chance you get, they’ll be anxious to return the favor and you will get more referrals as a result.

This video talks about how my friend Mohammad Favakeh, owner of Monte Carlo Chauffeured Transportation (www.mctlimo.com), has put a new and interesting twist on a technique which I’ve been recommending for years that makes it easy for people to refer their networking partners.

Watch the video and you’ll see how easy it is.  Really–all you need is a simple card file and it’s a great technique for anybody who wants to build their network!

No Faux Pas in India!

I’m headed to India this week to speak for BNI in Mumbai and Bangalore.  I look forward to meeting many people and having the chance to help them increase their business through referrals.

I’ve traveled to dozens of countries to speak and teach my philosophy of Givers Gain® in business. However, this is my first time to visit this exotic country. I’ve discovered that it is very important to get “briefed” by others before speaking around the world. I learned the hard way in one country during a public presentation that mentioning a woman’s “pants” actually indicates that you are speaking about her “underwear.” A story that talks about a woman’s pants, no matter how funny it is, doesn’t quite achieve the effect it’s supposed to when it’s told by a man and “pants”  means “underwear.”

Another thing I’ve learned is that using a specific phrase about tree roots in Australia or New Zealand can actually mean that you are talking about having sex. Who would have thought?! When I unknowingly used the phrase (in reference to tree roots–not sex) in the title of an article I wrote, folks in New Zealand and Australia began calling and e-mailing in handfuls to let me know of my blunder. On behalf of Americans everywhere who’ve used this phrase when speaking or writing to Australians and New Zealanders, I’d like to apologize.

In Sweden, there’s no expression for “word of mouth.” There, it is translated as “mouth to mouth.” Takes your mind in a whole different direction, doesn’t it?

And then there are hand gestures . . . don’t even get me started on talking about hand gestures! Suffice it to say, I’ve almost caused several international incidents by accidentally making the “wrong” hand gesture in some countries.

I’ll post a blog or two about my visit to India soon. But, before I go, help me out here would you please? Is there anything I should know about speaking in India? I’d really like to head back to the U.S. knowing for sure that the citizens of India are talking about something positive in regard to me . . . something other than me causing a public scene for saying or doing the wrong thing. 🙂

Wish me luck and, please, drop me a note here if you have any helpful information. Thanks!

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