Does the Thought of Introducing Yourself at Networking Meetings Make You Panic?

If the thought of giving a brief introduction of yourself and your business at networking meetings makes your palms sweat, read on . . .

When participating, even as a guest, in various networking meetings or functions, the fact is that you will be required to introduce yourself sooner or later.  Preparing a script for introducing yourself will improve your results.  One of your scripts should be an overview of what you do.  Other presentations can address various aspects of your product or service.  Here’s the script sequence I recommend:

  • Your name
  • Your business or profession
  • Brief description of your business or profession
  • Benefit statement of one of your products or services
  • Your name again

Your name and your business profession are easy enough.  A brief description and a benefit statement can be separate items,  but more often they are intertwined in your message.  It’s fairly easy to combine your business with the benefits of your product or service.  I suggest telling people what you do, as well as what you are:

“I’m a financial planner and I help people plan for their future”  or “I’m an advertising and marketing consultant; I help companies get the most out of their advertising dollar.”  These explanations are more effective than saying, “I do financial planning,” or “I plan advertising campaigns.”

In many situations, you’ll be introducing yourself to only one or two people at a time.  Some networking organizations have all the members stand at each meeting, and in round-robin fashion, give a one-minute overview to the entire group.  If you’re a member of a group like this, it is vitally important to vary your presentations.

Many people who are in networking groups that meet every week have a tendency to say the same old thing, time after time.  From what I’ve seen, many weekly presentations are done weakly.  If you don’t vary your presentations, many people will tune you out when you speak because they’ve already heard your message several times.  Your best bet is to give a brief overview, then concentrate on just one element of your business for the rest of your presentation.

If you prepare your brief introduction using these techniques, you will begin to get much more confident at introducing yourself and, what’s better, you’ll begin to get better networking results.  If you try introducing yourself in this way at your next networking meeting or function,

I’d love to hear how it turns out for you–please come back and share your experience in the comments section.  Or, if you’ve already done some things to help you with this issue – share them with us now.  Thanks!

This is International Networking Week

What are you doing for International Networking Week?

2012 marks the 6th annual celebration of International Networking Week which is now recognized by many countries across the globe, with thousands of events being held during the celebratory Week. One of the main goals of the Week is to help businesspeople everywhere build their networking skills and expand the opportunities within their reach and, in the video, my Business Networking and Sex co-authors and I offer some very valuable pointers on where to focus your efforts in order to make the most of International Networking Week.

This short, 9-minute video, sponsored by Referral Institute (www.ReferralInstitute.com) and Entrepreneur Press (www.Entrepreneur.com), explains how the week of February 6th-10th, 2012 will bring about great opportunities for businesspeople around the world and increase worldwide awareness about the powerful benefits of business networking.

For additional Information, please visit www.InternationalNetworkingWeek.com.  This is a great time to invite your friends and associates to a network you belong to.

Tell me, what will you do this week to help your networking efforts?

FREE Webinar with Michael E. Gerber!

 

I’m excited to extend a very special opportunity to all BusinessNetworking.com blog readers to attend a FREE webinar that I am hosting on October 28th which will feature my good friend, renowned business expert and author of The E-Myth, Michael E. Gerber.

To get full details on the webinar, CLICK HERE and watch the short video where Michael and I explain the invaluable business insight you’ll gain by attending the event–it will undoubtedly help you to build your brand and grow your business.

Space for the free webinar is limited so, after watching the video, be sure to CLICK HERE TO REGISTER for the October 28th event and reserve your spot–I’m looking forward to having you join us!


JT Foxx’s Key to Networking with Millionaires

In this video, I’m talking with my good friend JT Foxx about his ideas on making connections with the wealthy and how to effectively get them to take notice of your business.

JT has some great advice when it comes to the art of networking with extremely successful people who can often be very difficult to network and connect with, and I can say from my own observations of JT’s networking tactics that he certainly walks the walk and has proven time and again how effective his approach really is.

If you like what you hear in the video, be sure to check out JT’s website (www.MegaPartnering4.com) which offers all the details about JT’s upcoming October 2011 event Mega Partnering 4.  This event in Chicago is one of the top, large-scale networking events in the world and brings together some of the most successful people from across the globe to build relationships.

So, what do you think of JT’s ideas?  Have you had success networking with in-demand, successful, hard-to-connect-with people using JT’s tactics or other networking tactics?  I’d love to hear your comments . . .

BizPer Social Media Marketing

I met Starr Hall at an Entrepreneur Magazine Conference that we both spoke at last year and she did a really impressive presentation on social media marketing.

One of the things she discussed was the concept of “BizPer” Social Media Marketing. She said that about half of your social media posts should be about business and about half should be personal.

I love the concept but, I’m not sure I’m comfortable with the percentage.  I definitely believe that people want to see a little of me as a person via my social media – but, I don’t think that half the posts I do should be fully personal.  Granted, I think that a business message about a personal experience is very good – but, that is still business – not personal.

So, here’s my question to you:  What do you think the best BizPer split  (business focus vs. personal focus) for someone in business to use as a gauge for their social media posts would be?  50/50? 60/40? 70/30? 80/20???

Something else?  How much of your social media (in the context of a business person) should be devoted to personal postings? I’d really like to hear your thoughts on this . . .

Eliciting Excellence Entrepreneur Expo 2011–FREE Teleseminar

I am pleased to announce that I will be participating in an educational teleseminar event which is being offered FREE of charge and hosted by Business Strategist and Executive Coach Michael Beck (pictured at right).

This online event, the 2011 Eliciting Excellence Entrepreneur Expo, will feature insights and strategies from 15 entrepreneurial experts (including yours truly) and I encourage all to attend who are interested in this free opportunity to learn about powerful income-boosting strategies, marketing insights, and personal effectiveness secrets to grow business.

The event begins on April 11th and runs for two weeks–Monday through Friday.  Each one-hour presentation will be packed with practical, useful content and will be available for 24 hours on its scheduled day.

CLICK HERE to learn more about the event and to REGISTER FOR FREE now (free bonus package of gifts is provided to those who register).

A Life in Leadership

Last week I had an opportunity to go out to dinner with Dr. Warren Bennis after his presentation at the University of La Verne.   It was a true pleasure to spend time with him in a small group.  Dr. Bennis sat on my doctoral committee at the University of Southern California and I had a chance to study under him for a brief period while I was there.

For those few people who may not know who Warren Bennis is, let me suggest that you pick up almost any major book on the subject of “leadership” and I can almost guarantee that Bennis either wrote it or will be quoted in it.

His latest book is called: Still Surprised, A Memoir of a Life in Leadership. I highly recommend this book to you. Bennis is a master story teller who teaches by telling interesting and relevant stories interwoven with tangible and applicable advice.

His presentation last week took me back to my graduate school days.  I sat in the audience at the foot of an icon in the field of leadership and I took copious notes as he spoke to the group.   Here are some of the things he shared in his presentation and at dinner later that evening which impressed me:

He started his presentation by stating that “an organization is not about the buildings, it’s about the values that are passed on.”  He shared four key values relating to leadership:

  1. Showing respect is very important.  In fact, it is critical for great leadership.  We forget how sensitive people can be.  Simple things like saying hello or thank you.  Making other people feel important.  These are small gestures that can yield great results.
  2. Admitting mistakes. If you make a mistake, say “’boy’ I screwed up, but I’ll make this right.”  Telling the truth about mistakes makes us stronger.
  3. Adaptive capacity (This was my biggest takeaway of the night!) He said that it is important for us to develop the contextual intelligence to deal with challenges.  NO, we can never conceive of all the potential problems in any given situation.  This means that one’s ability to adapt is truly an important key to being a great leader.
  4. You have to want it! Being in the role of leader is something you must truly want.  If it’s not something you are passionate about – you’re in the wrong place.  Also, it is important to abdicate your ego to the needs of the organization.

During the evening, he quoted a couple of characters from Shakespeare, the first being Glendower who said, “I can call the spirits from the vast deep.” To which the second character, Hotspur, replies, “Why so can I, so can any man.  But, will they come when you call for them?”

Bennis concluded by saying that a defining characteristic of great leaders is that they have inspired followers–people who are inspired to come when called upon by a leader.

Dr. Bennis, it was an honor to spend some time with you last week.  I sincerely hope our paths cross again.

For my readers – which idea above resonates most with you?  Oh…. and pick up this book.  It’s really that good!

Great Opening Question

A good networker has two ears and one mouth and should use them both proportionately. When you meet someone in a networking environment you should ‘listen’ more than you ‘talk’ (especially if it is the first time you’ve met). Consequently, in books like The 29% Solution and Networking Like a Pro, I’ve written a lot about the kinds of questions you should ask when you meet someone for the first time.

Recently, I was at a networking event and, at the end of the conversation, someone asked me a question that no one has ever asked me before at a networking meeting. She asked, “What is the most amazing thing that has happened to you today?”

I love that question because it is so positive and unique.  It made me stop focusing on anything other than the question at hand and required me to be completely present in the moment because I truly had to think about what the greatest thing was that had happened in my day so far.  At the time, I shared what came to mind with the woman who asked me the question.  However, it’s interesting to note that today, many months later, what I remember most is that question . . . not whatever “amazing” thing happened to me that day.

If you have a great opening question, I’d love to hear it. In the comments section, share a stand-out question that you, or someone you’ve met, has asked at a networking event.

No Faux Pas in India!

I’m headed to India this week to speak for BNI in Mumbai and Bangalore.  I look forward to meeting many people and having the chance to help them increase their business through referrals.

I’ve traveled to dozens of countries to speak and teach my philosophy of Givers Gain® in business. However, this is my first time to visit this exotic country. I’ve discovered that it is very important to get “briefed” by others before speaking around the world. I learned the hard way in one country during a public presentation that mentioning a woman’s “pants” actually indicates that you are speaking about her “underwear.” A story that talks about a woman’s pants, no matter how funny it is, doesn’t quite achieve the effect it’s supposed to when it’s told by a man and “pants”  means “underwear.”

Another thing I’ve learned is that using a specific phrase about tree roots in Australia or New Zealand can actually mean that you are talking about having sex. Who would have thought?! When I unknowingly used the phrase (in reference to tree roots–not sex) in the title of an article I wrote, folks in New Zealand and Australia began calling and e-mailing in handfuls to let me know of my blunder. On behalf of Americans everywhere who’ve used this phrase when speaking or writing to Australians and New Zealanders, I’d like to apologize.

In Sweden, there’s no expression for “word of mouth.” There, it is translated as “mouth to mouth.” Takes your mind in a whole different direction, doesn’t it?

And then there are hand gestures . . . don’t even get me started on talking about hand gestures! Suffice it to say, I’ve almost caused several international incidents by accidentally making the “wrong” hand gesture in some countries.

I’ll post a blog or two about my visit to India soon. But, before I go, help me out here would you please? Is there anything I should know about speaking in India? I’d really like to head back to the U.S. knowing for sure that the citizens of India are talking about something positive in regard to me . . . something other than me causing a public scene for saying or doing the wrong thing. 🙂

Wish me luck and, please, drop me a note here if you have any helpful information. Thanks!

International Networking Week 2011

Welcome to International Networking Week, 2011!

Take a few minutes to check out the video for International Networking Week® 2011, on YouTube!

The short, eight-minute video discusses the history and significance of this event which will be recognized across the globe February 7-11, 2011. It also explains a concept many networkers fail to recognize but which all networkers need to be aware of–the ‘networking disconnect’.

This is the fifth year for International Networking Week® and it is now recognized by many countries around the world, with thousands of events being held during the Week. One of the main goals of the week is to help businesspeople everywhere build their networking skills.

For additional information about International Networking Week, go to www.InternationalNetworkingWeek.com.

Also – you should know that this week is the birthday of www.Ecademy.com. Ecademy is my favorite online social media outlet for business. A big Happy Birthday to Penny and Thomas Power – the Founder and the Chairman for Ecademy!

Global Entrepreneurship Week

More than 1,300 U.S. organizations in all 50 states -– including top universities, nonprofit organizations, successful entrepreneurs, government agencies and corporate sponsors -– are collaborating to celebrate Global Entrepreneurship Week (GEW) 2010, Nov. 15 to 21. Globally, there are expected to be more than 20,000 partners.

The week will bring together aspiring and inspiring entrepreneurs in more than 100 countries around the world, helping them embrace originality, imagination and ingenuity through local, national and global activities. Co-founded by the Ewing Marion Kauffman Foundation, the world’s largest foundation dedicated to entrepreneurship, and Enterprise UK, a business-led, government-backed campaign in the United Kingdom, Global Entrepreneurship Week helps current and would-be entrepreneurs gain knowledge, skills and networks to inspire and enable them to grow sustainable enterprises.

“Global Entrepreneurship Week has become a worldwide celebration of entrepreneurship, with an expected 10 million people participating this year, thanks to these partners,” said Carl Schramm, president and chief executive officer of the Kauffman Foundation. “The organizations participating in GEW are responsible for transforming lives by sparking entrepreneurship among people of all ages and from all walks of life.”

Global Entrepreneurship Week events are diverse and creative, including virtual and face-to-face activities, large-scale competitions and intimate networking gatherings. A list of activities can be found on the interactive activities calendar on this website –- www.gewusa.org/event-central — where visitors can search by keyword or location.

Every U.S. state is participating in Global Entrepreneurship Week in some way. The most active states are: California (106 partners); Michigan (100 partners); Pennsylvania (63 partners); Massachusetts (53 partners); New York (53 partners); Texas (52 partners); Florida (46 partners); Tennessee (46 partners); Missouri (44 partners); Ohio (43 partners).

Two prime examples of partner-driven events are:

Movers and Changers, a nationwide business plan competition run by mtvU and NYSE Euronext to uncover creative capitalists who will launch profitable and sustainable ventures that also provide something positive to a community, the country or the world. Finalists will give their business pitches to a panel of judges, with $25,000 in startup funds awarded to the top idea.

  • The 7th Annual Creativity World Forum, run by Oklahoma Creative Frontiers, brings together entrepreneurs, knowledge workers and policymakers from around the globe to listen to inspiring speakers, exchange ideas and experiences, and, of course, network. This year will feature an extraordinary lineup of more than 65 speakers and presenters, including some of the world’s most respected thinkers on creativity.

Organizations supporting Global Entrepreneurship Week/USA include DECA, JA Worldwide, The Entrepreneurs’ Organization (EO), Network for Teaching Entrepreneurship (NFTE), National 4-H Council, National Association of Secondary School Principals (NASSP), Collegiate Entrepreneurs’ Organization SM (CEO) and National Association for Community College Entrepreneurship (NACCE).

For more information on plans for the week throughout the United States, visit www.gewusa.org. To view a complete list of participating countries and organizations, or to learn more about what is happening around the world during the week, visit www.unleashingideas.org. Click here to view a video on Global Entrepreneurship Week 2010.

The Networking Disconnect

I was at a big networking event with more than 500 people in the UK this summer, and the person who spoke before me asked the audience: “How many of you came here hoping to do some business–maybe make a sale?”  More than half the people in the audience raised their hands. He then asked, “How many of you are here hoping to buy something?”  No one raised a hand–not one single person! This is the networking disconnect.

If you are going to networking events hoping to sell something, you’re dreaming. Don’t confuse direct selling with networking. Effective networking is about developing relationships. I know, I know . . . there’s always someone out there who says, “But, Ivan, I’ve made a sale by attending a networking event!”  OK . . . I’m not saying it doesn’t ever happen–it does.  I’m just saying it happens about as often as a solar eclipse. Face it, even a blind squirrel can find a nut. Any businessperson can stumble on some business at a networking meeting from time to time. However, when you have most of the people at an event trying to sell and virtually no one there to buy, you’re crazy if you think the odds are in your favor to “sell” at a networking event.

So why go?  You go because networking is more about farming than it is about hunting. It’s about developing relationships with other business professionals. Sometimes you go to a networking event to increase your visibility, sometimes you go to establish further credibility with people you know, and sometimes you may even go to meet a long-time referral partner and do some business. In any case, the true master networkers know that networking events are about moving through the VCP Process and not about closing deals.

I’d love to hear your thoughts.

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