Your Business is Not an Ugly Baby

Your Business is Not an Ugly Baby

When was the last time you heard someone say, “Wow, your baby sure is ugly!” If they’re smart, probably never. How about this one? “You’re clothing, marketing message and overall business image are not referable?” Ouch. We occasionally think this about people we meet, but will rarely say it out loud. Which is why you are responsible for making sure your business, your “baby,” is […]

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Building Up Your Power Team

Building Up Your Power Team

How do you increase the number of referrals your networking contacts are helping pass to you? One way, of course, is to educate your contacts on how to best get referrals for you. Another easy way to increase your number of referrals is to create relationships with people who, based on their professions, are most likely to pass quality referrals to you. These ideal referral […]

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So You Want to Network Up?

So You Want to Network Up?

Earlier this week, I appeared on Copy Chief with Kevin Rogers as a special guest to talk all about referral marketing. If you missed it, you can check out the whole podcast here, but today I would like to specifically elaborate on one segment from the podcast. Around the 20-minute mark, I tell a story about a man named Mark who invested a lot of […]

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Are You Prepared to Enhance Your Credibility?

Are You Prepared to Enhance Your Credibility?

The VCP Process is the foundation of building a referral-based business.    While this general business-building philosophy isn’t going to automatically increase your business, there are plenty of benefits to increasing your visibility and your credibility. Visibility is usually pretty easy for businesspeople to get on board with. You attend extra networking events, look into other forms of marketing, reach out to new client bases. […]

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Networking is a Contact Sport

Networking is a Contact Sport

Many entrepreneurs belong to networking organizations, but they simply don’t know how to effectively get a return on that investment of time.  Thoughtful engagement is the answer.  Engagement is an absolutely critical step in the networking process.  It involves a promise and an action.  In order to achieve success with your networking partners, you must promise to support one another, and then you must take […]

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The VCP Process®: V + C Does Not = P

The VCP Process®: V + C Does Not = P

Lately I have seen a lot of people who have been using the VCP Process® (Visibility, Credibility, Profitability) like it’s a formula: Visibility + Credibility = Profitability. The fact remains, however, that VCP is a referral process, not a sales process. If the majority of your clients aren’t giving you referrals, then you are only at Credibility with your clients, not at Profitability. It’s possible that you can […]

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The Number One Way to Totally Fail at Networking

The Number One Way to Totally Fail at Networking

Who spends countless hours networking hoping to fail and see no results from their efforts?  That’s right, no one!  So, it blows my mind that I commonly see people single-handedly sabotaging their success–they guarantee their own failure by failing to follow up with the contacts they make. There’s a story I was once told by one of my employees which perfectly demonstrates this and I’d like to […]

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Networking Is a Marathon, Not a Sprint

Networking Is a Marathon, Not a Sprint

The fact is, networking truly is a marathon of an endeavor–it’s most definitely not a sprint.  I have met so many people who practice what I call ‘hyperactive networking’ and they mistakenly approach networking at the speed of an all-out sprint–they want to be absolutely everywhere and meet absolutely everyone and they go, go, go ALL of the time until they soon inevitably burn out, […]

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Keith Ferrazzi: Build Trust by Breaking Bread

Keith Ferrazzi: Build Trust by Breaking Bread

As most of you who read this blog are avid networkers, it’s highly likely you are already familiar with Keith Ferrazzi.  If you aren’t, however, I can tell you that if the dictionary had a photo to accompany the definition of “master networker,” the photo would be of Keith.  He is absolutely the epitome of a master networker, and he has the most diverse group […]

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A Little Good Advice Can Go a Long Way

A Little Good Advice Can Go a Long Way

It’s no secret that we all want to do business with people whom we know and trust.  So, how do you build rapport and create trust with new contacts at networking events?  By offering value-added advice–solid, helpful information provided out of a genuine concern for another person. Let’s say you’re a real estate agent talking with someone at a networking event who, although not ready […]

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Are You Walking the Talk in Your Business?

Are You Walking the Talk in Your Business?

I recently saw someone’s Twitter update telling me all about how his vitamin line will not only make me skinny and healthy, but will also make me wealthy. While there is nothing objectionable about any of these outcomes, the jarring reality is that the man promoting this wonderful opportunity is neither skinny, nor healthy, and he had just been posting updates about how he was […]

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Referral Marketing Is Risky–It’s Also Rewarding

Referral Marketing Is Risky–It’s Also Rewarding

In a radio interview I once did, the host of the program asked me whether I consider referral marketing the safest form of advertising. Without the slightest hesitation, I confidently answered, “By all means, no.” Based on his response, I’m sure he was shocked by that answer. I went on to explain that I believe very strongly in the tremendous benefits that word-of –mouth marketing […]

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