Are you taking advantage of the holiday season when it comes to marketing your business? You should be! Festive posts really attract audiences who are feeling sentimental or those who are looking for some services specifically around the holidays.
Years ago, I was relaxing on Necker Island in the Caribbean where I was meeting with about 20 business leaders including Sir Richard Branson the founder of Virgin Atlantic Airways and owner of the Island.
My journey to this island is a dramatic example of “The Butterfly Effect of Networking”, a theory that a small action in one place may have a ripple effect that creates a dramatic action in another place. It is like a pebble in a pond creating ripples on the surface. For networking, it is about how a seemingly minor connection or conversation with one person may, after many ripples across the network over time, ends in a dramatic connection later in the process. Let me share my story…
People often ask me, “how can I stay in touch with people or get back in touch with people that I haven’t seen or spoken with recently?”
Start by making a commitment to improving this area. There’s a great Chinese proverb that I really like – “When’s the best time to plant an Oak tree? The answer is – 20 years ago. When’s the second best time – now!”
So, here are 4 strategies that will help you improve in this area. If you can’t do them all – do what works for you.
- Sort through your list of people. You can’t stay in touch with everyone. Who do you want to make sure to stay connected with and why? It could be personal, it could be professional, but create a list that you want to focus on.
- Use the system they use! It doesn’t have to be Facebook or LinkedIn – use Pinterest or other programs, Snapchat, What’s App – whatever they use. Each of my children uses different systems. If I want to connect with them – I need to go where they are. For my oldest daughter, it’s texting or a phone call. For my second daughter, it’s What’s App or texting. For my son, it’s an online game called Steam. I have some business associates who only reach out to me on Facebook or LinkedIn. Others are strictly email or a phone call. The key here – is to go where the people you want to talk to, hangout.
- Use social media platforms like Facebook, LinkedIn, Google+ or Twitter to your advantage by sharing news and reading updates without having to reach out to people on an individual basis. Social media is fantastic. Instead of starting your next call with, “What’s new?” you can jump to, “You cut off your hair!” “You have a new job!”
- From time to time, use snail mail! Yes, OMG, send a handwritten letter or a card. It’s so “old school” and it’s almost guaranteed that someone will read it.
Next week I will share more tips.
The notion of love is too touchy-feely for many of us, especially when it comes to business.
But my friend and fellow Transformational Leadership Council Member, Steve Farber, doesn’t think so. Steve is one of the most renowned leadership speakers in the industry. When we were in Napa Valley together last week, he talked to me about making love a part of your every day mantra as a business owner.
“If the customer loves you, you can blow up their building and they’ll say ‘Eh–accidents happen,'” Steve said (OK, so that might be a bit extreme. But you get what he’s trying to say.)
Steve goes on to say that it’s more than just the forgiveness factor that makes it worth having a loving relationship with your customers.
“Love is what leads to customer loyalty,” he said. “it’s what leads to word-of-mouth and growing your organization.”
I think this advice is spot on. If your customer relationships are held in as high regard as the service you provide, you can only benefit. Customers want to love you-they want to trust and believe in you, which are foundational building blocks of love. Focus on building those blocks with the goal of creating loving, loyal customer relationships, and you’ll create a strong reputation that will hold up in the business community.
Truth? You might be.
In the first part of this two-part blog, I talked about how to know if you are approachable when it comes to mingling at networking events–because you may not know that you are the one getting in your own way when it comes to meeting new people and kindling business relationships.
If you read the first blog (found here: http://ivanmisner.com/successful-networking-kind/ ) and discovered that the behaviors listed weren’t those you exhibited when networking, you might begin to wonder if you are, in fact, alienating.
Here are some examples of alienating behaviors:
1. A Negative Attitude: Rambling about your rough personal or professional life is off-putting for your future referral partner. Leave your problems at the door of any networking event you attend. If you’re down, don’t bring others down with you, because they might avoid you at future events and others might follow their lead.
2. Closed-Off Body Language: If you have a scowl on your face and your arms crossed over your chest, others will most likely move on to someone more welcoming. Your stance means a lot in your approachability and allows others to walk past you or join in the conversation easily.
3. Incongruence: Inconsistency in what you say and what you do makes a huge difference in people’s perception of whether or not you are approachable or alienating. If you’re reiterating how much you value kindness in others, but speak poorly to a server or hostess at the event, your potential referral partner is going to dismiss you as insincere.
But how can you really tell if you are approachable or alienating? Bring a trusted friend or referral partner with you to your next networking event and observe each other’s body language, tone of voice and words. Afterwards, exchange constructive feedback with the intent of helping each other become better referral partners.
This is the fifth and final video in the “Ivanism” Garage to Global series, hosted by Entrepreneur.com. In this series, I expand on common phrases I’ve used throughout my 31 years of referral-based networking.
When you’re at a networking event, do you eagerly bounce around the room, chatting with various people and passing out business cards? Do you tend to seek deep connections by only talking to a few people for longer periods? Everyone has their own way of making connections and networking, and it helps to understand just where you fall in the lineup.
Knowing your networking behavioral style will help you capitalize on your skills–and maybe even identify some flaws to improve upon. Take a look at the video below to find out YOUR style and maybe the next time you’re at an event, you’ll be able to better position yourself for greater success.
Passion. Energy. Gratitude.
Those tokens are what I remember from those who attended the BNI Conferences of Italy and England.
For those of you who don’t know, my wife Beth and I were in Europe the past three weeks traveling to Italy and England for their BNI National Conferences. This was our first trip to Italy, and I hadn’t visited England in several years, so this was a big deal for all those involved.
One of the reasons I enjoy traveling to the international conferences, is because I love meeting the people who drive BNI: our Members. Business owners who are working hard to make it in the world, who are dedicated to our core values, who are passionate about learning ways to make their business better. Seeing their energy and their commitment is what drives me to keep producing content and find new ways to give real people real advice on networking and small business performance.
In Italy, what impressed me the most was the hospitality of the people. The warmth and kindness was palpable and I had no problem opening up–even with the language barrier. Like I always say, networking is the same in any language, and culture can’t stop people from interacting from one another. (In fact, I challenge you to network with someone who practices a different culture than you do– you might be surprised at just how similar you are.) Everyone wants to succeed, everyone wants to use the tools given to them in the right way–which is something I felt deeply from Italian Members. At every turn there was someone shaking my hand, thanking me for helping them push through some of the hardest times of their professional lives–for that, I am grateful.
Our Members in England were unique in their energy, to be sure. The excitement and enthusiasm was something I wish I could bottle and take whenever I need a boost! Once I took the stage on Friday at their conference’s Members Day, the Tweets began multiplying like fireworks–hundreds within a mere few hours. It wasn’t ignorance on fire, but passion, which is even better. They took every word of my speech to heart, hung on every word, which made me feel completely humbled and appreciative. I look over those tweets and think, “Wow! They liked me–they really liked me!”
Take a look through this photo album and see if you can feel what I felt during that time. It was truly something I will never forget.
The following video is part of my new “Ivanism” Garage to Global series, hosted by Entrepreneur.com, where I expand on catch phrases I have used frequently over the years.
I know, it’s a strange concept: “Ignorance on fire is better than knowledge on ice.”
Most people read that statement and think, someone who’s excited but ignorant can do more harm than good.
I’m here to tell you that the opposite of your intuition is true. That’s right–and you’ll see why below.
A question from India came to me via Twitter, and I found it to be such a universal topic that I thought I’d share it with you all.
(And BONUS–it was shot in my new home studio!)
What happens when your networking group hits a plateau?
Referrals are the backbone of word-of-mouth networking, am I right?
So if you reach out 100 people with a referral and ten reach back, did you give 100 or ten referrals?
Many would immediately assume the higher number, because let’s face it–100 is better than 10. But that isn’t the case!
But WHY is this?
I come to you today with a Vlog (video blog) of this exact question, asked of me during the BNI US Conference in April.
This is the most incredible VCP story I’ve ever heard! It shows how relationship networking is changing lives across the globe.
(For those of you who aren’t familiar with the principle, VCP stands for Visibility, Credibility and Profitability; successful networking is achieved by first being visible in your business community, which will lead to credibility, which will lead to profitability.)
I was recently contacted by one of BNI’s Executive Directors, Susan Goodsell, to tell me about her daughter’s remarkable journey to Zanzibar, Africa. Kelsey, who is 23 years old, is there with GIVE (Growth International Volunteer Excursions) which recruits college students to work on sustainable development projects around the world. Kelsey has been volunteering with the organization for three years, and this year she has been assigned as Education Coordinator and will help her team on projects like school construction and tutoring in English.
To give you an idea of what Kelsey and her team are up against, here’s a little background on the culture of Zanzibar. The country is extremely poor and education is positioned against its citizens–even though the national language is Swahili, exams required to continue through school are given in English. If a student does not pass the exam, they can’t continue attending school unless they retake the exam, which costs $500–the yearly income of most families.
One of Kelsey’s primary jobs is to establish trust with the locals in order to encourage them to use GIVE’s tutoring program (this is Kelsey on the right teaching a class). She was asked to integrate with the women in the village, but she found it very challenging as their cultures are so different.
I think the next part of the story would be best told by Susan herself.
“Kelsey was hugely uncomfortable–to the point where she was messaging me on WhatsApp. “They’re older than I am. They only speak Swahili.” (She speaks very basic Swahili.) “And they don’t want anything to do with me.”
I have often said the skills in BNI are not just business skills, but life skills. I went into part Mom mode, part BNI mode.
“VCP,” I told her. “You have no credibility. You need to start with visibility. Tomorrow, simply walk through the village, smile and say “Jambo” to six women. If they have a baby or a child, smile and wave at the child. That’s it. Six women. Then consider you’ve met your goal.”
Day 1, I received a text message. “Mom, no one smiled. Not one person responded to me. And all I got were death ray stares.”
“Okay Kelsey, I get it. That must’ve been awkward. Now do it again tomorrow.”
On the third day, she messaged to say that two women smiled at her. The day after that, two women said hello back. A couple days later, she said, “Mom! SIX women smiled and talked to me first! I didn’t even do anything!”
It only took about a week.
I know VCP is actually a referral process, but it sure did come in handy when my only baby was 10,000 miles away and thinking she was in way over her head and couldn’t so anything to affect change. This is another example of how BNI success stories aren’t always about a business, or even a BNI, success. We bring our members life skills.”
Isn’t that amazing?
I’ve asked Susan to keep us updated as Kelsey continues to work in Africa and use the skills she and her mother have learned through BNI. Make sure to check back in for the future instalments of her incredible journey.
That’s right-you read correctly.
Referrals come from cultivating real relationships. They come from putting the work into your networking by giving others referrals before expecting them in return. They don’t come from sitting idly in a meeting, watching others getting referrals and wondering where yours are.
Are you wondering just how to get that referral pipe flowing?
1. Become a farmer. Except you’re not cultivating seeds, but relationships. You’re not harvesting produce, but referrals. Networking is about farming for new contacts (and referrals,) not hunting them. Have One-to-Ones with your chapter members. Get to know them and their business well so you can begin to pass referrals to them. This is how you cultivate a relationship-show genuine interest and make an honest attempt at helping them succeed. You’ll build trust with one another, which makes the next step much easier.
2. Find a referral partner. As I write in my book, Truth or Delusion, “There is a way to the flow of referrals predicable and adjustable.” After you’ve gotten to know your fellow chapter members, choose one to partner up with to pass referrals back and forth to one another. Pick someone who needs referrals you can provide (for example, if you have a toy shop owner in your Chapter but you have no kids and rarely interact with them, they might not be the best partner for you.) Determine what types of referrals you need and ask your partner to do the same; then, exchange specific referrals based on your own networks. Begin to set up meetings with your referrals and if it’s appropriate, bring your partner with you. Afterward, analyze the meetings with your partner and use as much detail as possible.
3. Get your PH.D. in Networking. Ok, not literally. But you can become a gatekeeper of networks as you begin to connect your network with another person’s, and then another person’s, and then continue to build upon it. Become the go-to person in your business community-the person others come to if they needed a referral for anything. “Know a trustworthy plumber? Yeah, ask Susan-she knows everybody!” But instead of becoming the human phone book, you are connecting people in your community with good, honest businesses. This will not only help you build your network referrals, but it will also force you to continue to build and deepen your relationships and provide you with an excellent reputation.
What process has worked for you when referral gathering?