Partnering With Your Competition

Partnering With Your Competition

While counter-intuitive, partnering with your competition may be among the best ways to grow your business. By intelligently creating a partnership with someone who you would otherwise work against, you can combine your client bases and maximize on return on your investment. You never know what kind of positives can come from what may otherwise seem like a negative. Click on the graphic below, or […]

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Introducing Garage to Global

Introducing Garage to Global

What does it take to start a home-based business and turn it into a global organization?  I am sharing the many lessons I’ve learned to do just that. In 1985, I started a small business from my home in Southern California.  Today, BNI has over 7,400 locations in more than 65 countries around the world (see the member growth chart to the right). From business […]

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Quantity Is Fine, But Quality Is King

Quantity Is Fine, But Quality Is King

One of the biggest misconceptions I’m aware of in regard to networking is the notion that it’s an “all you can eat” affair.  In other words, people go to an event, work the room in an effort to meet everyone there, and then judge their success by the number of cards they accumulate.  Although I see a certain superficial logic in that, there’s only one […]

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How to Meet the RIGHT People

How to Meet the RIGHT People

A networking event is not–I repeat not–designed to bring strangers together for the purpose of referring themselves to one another.  Why would you refer yourself to someone you barely know?  A typical networking event is designed to have people who don’t know one another meet and mingle.  But for a networking event to be fully productive for you, you must meet the right people for […]

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Jim Blasingame: ‘The Age of the Customer’

Jim Blasingame: ‘The Age of the Customer’

I have been good friends with small business expert Jim Blasingame for over ten years and I can fully attest to the fact that his knowledge of what it takes to achieve success in small business is unparalleled (but don’t take my word for it, check out his bio below*).  I am excited to announce that just a few weeks ago, he released a revolutionary […]

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Branding Small Business for Dummies

Branding Small Business for Dummies

While in Mexico for a TLC conference, I had the opportunity to talk to my very good friend Raymond Aaron about his book, “Branding Small Business for Dummies,” and why it’s so important for small businesses to build their brand. Unfortunately, it’s a common misconception that branding is something only large corporations need to focus on and this video outlines the key points regarding what […]

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How to Get an Edge and Stand out in the Networking World

How to Get an Edge and Stand out in the Networking World

To some businesspeople, networking is something to try when they’re hurting for business.  However, networking is actually a primary strategy for generating business relationships that lead to more referrals.  When done correctly, networking is a proactive strategy for business growth, not a reaction to slow business. I think the most important single idea in networking is to do what others don’t.  Doing what others don’t […]

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Raymond Aaron on Brand Creation & Brand Polishing

Raymond Aaron on Brand Creation & Brand Polishing

I had the pleasure of recording this video with my good friend Raymond Aaron while in Canada for the TLC (Transformational Leadership Council) Conference at the end of July and this is a must-see video for anyone wanting to build their business (which, if you’re reading this blog, more than likely describes you). Raymond says that if you’re having difficulties attracting the clients and the […]

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What Are You Waiting For?

What Are You Waiting For?

The best referral efforts I’ve seen happen by design, not by accident or wishful thinking.  Many business people view word of mouth somewhat like the weather: “Sure, it’s important, but what can I do about it?” Referrals and word of mouth can be planned and nurtured.  Anyone, including business owners, entrepreneurs, sales representatives, staff employees, even individuals serving in a volunteer capacity in any field, can accomplish […]

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The Five Key Competitive Strategies

The Five Key Competitive Strategies

A few weeks back, I encouraged you to assess your company’s competitive position and find out whether you’re positioned for success or if your competitive position is in dire need of improvement.  If your position happens to need some help, read on . . . Your competitive strategy consists of the approaches and initiatives you take to attract customers, withstand competitive pressures, and strengthen your […]

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What Is Your Company’s Competitive Position?

What Is Your Company’s Competitive Position?

To find out how you stack up against your competition, take a little time to analyze your competitive status. This exercise will help you understand and emphasize your unique selling position.  How do you differ, and how can you position yourself for the best competitive advantage? There’s no single formula for conducting a competitive analysis; it’s mostly just good business sense.  Try to stay aware of […]

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