We want more than simply readers. We want to inspire you to “Eat. Real. Food.” It can truly change your life.
We hope this book changes your life. It has changed ours, there is no doubt about that. Both of us sincerely hope that our experience with healing cancer naturally will have a powerful, positive impact. It’s this hope which compels us to share through this website and now in this book.
I was one of those guys when talking about healthy food that would think, “yea, yea, yea, blah, blah, blah. I want my diet coke. Then I was diagnosed with Cancer. Things changed. This is the story.
Read some of the introduction below…
Get Well and Stay There with the Misner Plan
The visible changes in my health, including my weight loss and improved fitness level, have led to requests to share my eating protocol and fitness regimen after my cancer diagnosis and subsequent state of remission without standard medical treatments (chemotherapy, surgery, and/or radiation). We received so many requests that we felt we needed to create the “Misner Plan” book in order to share this information with more people than Beth and I are able to e-mail on a daily basis.
We all know and love far too many people who are obese and/or suffering from many health issues that are due primarily to how and what they eat. Many people know they need to make changes, but they are not interested in doing so. Many people want to make changes, but they don’t know exactly what to do. We need support and a community in which to make lasting changes. Having the input of someone who has been there before and has regained health is very powerful.
Eat real food. Enjoy real health!
The book, “Healing Begins in the Kitchen”, by the authors: Ivan Misner PhD, Beth Misner, Eddie Esposito, and Miguel Espinoza MDoffers both information and support for you as you seek to regain and maintain your health while increasing your outlook for a long and healthy life. We have learned many things on this journey, and we want to share what we have learned with you. We continue to learn new things and find ourselves amazed at just how much there is to learn and understand about medical nutrition.
In this book, you will find stories of our personal experiences, struggles, and successes. We also, share input we have received from other well-informed and renowned healthcare professionals. As you read through the content, we encourage you to underline and highlight the sections that illuminate your own path.
Your success means so much to us. We are thrilled that you have found the “Misner Plan”. Focusing on eating real, healthy, nutritious foods can save your life and make a good life a fantastic life. “Healing Begins in the Kitchen” is now available on Amazon at the http://amzn.to/2sVW3jm website! It has hundreds of pages of recipes! If you pick up a copy – I’d really appreciate if you would PLEASE do a review. Next, we will be working on the Kindle edition.
Stop. What are you doing in business right now and why? Imagine if you asked yourself this question before doing anything. Sure, in cases such as brushing your teeth, bathing, and eating, you don’t need to explore these decisions. What about your business activities? There is a thin line between a groove and a rut. Major changes are often unnecessary, and sometimes small ones can regain our rhythm. You may find that you hit your groove again when you re-determine your “why,” also known as your ECC (Emotionally Charged Connection.)
Whether you’re a CPA or a mechanic, with all due respect, we don’t care. We really don’t. What we care about is why you put your feet on the floor this morning and decided to stand up and go to work. There can be so many reasons, and only you know what they are. But does the rest of the world? Would you step over a winning lottery ticket if you knew it was more than a piece of paper? Would I step past you if I knew not only what you do but why you do it? People don’t care much about what we do for a living, or how we operate until they know what drives us. Most of the people we meet talk to us only about what they do, but they never explain why.
Let’s explore the five reasons your why should come first.
Believability—Skepticism is at an all-time high. Think about all the different channels of communication now available to us to broadcast our message, not to mention the vast number of people and businesses vying for attention. Among TV, social media, and radio, it’s enough to make anyone’s head spin. It’s only natural to defend ourselves from the onslaught. Automatically, people are not to be believed—that is, until they give us a compelling reason to do so.
Likeability—“Sell yourself, not your stuff,” Virginia Musquiz said recently at a Referral Institute conference in Petaluma, California. Webster defines a “commodity” as a “mass-produced unspecialized product.” Ouch! Do other people sell what you sell? If the answer is yes, you’d better get some likeability. Products and price being relatively equal, people will always choose to buy from someone they genuinely like.
Authenticity—When and how have you failed? It’s true that no one wants to look bad. However, if you look perfect, that is even worse. Weave stories about your failures and imperfections into your conversations with others. If you can show some humility early on, you will shorten the trust timeline. It’s OK to share with people that you make mistakes, especially if you then tell how you’ve fixed them.
Connectivity—What do we have in common? In a recent training session, we learned that the other people in the class enjoyed photography, cycling, cooking, nature, and running. Bonding and rapport come when you share the same hobbies with someone else or when you are interested in learning more.
Referability—Recently an electrician told us the dramatic story about his career choice. He said, “When I was an eleven years old, my family rushed out of our home in the middle of the night due to an electrical fire in the basement. While everyone made it out all right, we lost everything—the house and all of our earthly possessions. I knew then that I never wanted this to happen to anyone else, so that’s why I became an electrician.” If your story is not this dramatic, that’s OK. But we still want to know the reason why you do what you do.
It makes no difference how you communicate your message, whether it’s TV, radio, print advertising, billboards, Facebook, LinkedIn, Twitter, keynote presentations, or face-to-face meetings. Until we know why, it doesn’t matter what you do.
This blog topic is out of the book. “Avoiding the Networking Disconnect” which I wrote with Brennon Scanlon.
I’m looking forward to presenting “Behavioral Styles in Networking” next week on Tuesday, March 14, 2017 from Noon to 1pm EASTERN DAYLIGHT TIME as part of @BNI – The World’s Leading Referral Organization’s #BusinessBuilders webinar series.
Understanding behavioral profiles is essentially about understanding the four different styles of behavior when looking at individuals. It is an excellent way to gain knowledge about how to craft your sales and reporting program to the style of communication most comfortable to the client as well as how to best connect with your fellow networkers. All customers and all networkers like to be communicated with in a manner that is most familiar to them, and knowing their personality profiles/behavioral styles helps you customize a sales or networking approach for each unique individual.
Today the BNI Foundation is supporting the National Education Association’s “Read Across America Day”. Therefore, go find a classroom and volunteer to read a Dr. Seuss story to the students. For example, in this video, I share a story about reading to my kids when they were younger, the Dr. Seuss classic, “And to Think That I Saw It on Mulberry Street“.
Dr. Seuss’s very first book for children!
Originally published: December 21, 1937
From a mere horse and wagon, young Marco concocts a colorful cast of characters, making Mulberry Street the most interesting location in town. Most noteworthy, Dr. Seuss’s signature rhythmic text, combined with his unmistakable illustrations, will appeal to fans of all ages. Finally, who will cheer when our hero proves that a little imagination can go a very long way. Now over eighty years old, this story is as timeless as ever.
Last night Beth and I were at a black-tie event together. We were milling around in the ballroom lobby with about 600 other guests, waiting for the grand doors to open, when Beth noticed a diminutive lady looking around as if she were lost.
“I think she needs some assistance,” she quietly said to me. When she got closer to us, Beth caught her eyes and smiled reassuringly.
“Excuse me,” she said breathlessly.
“How can I help you?” Beth asked her.
“Can you tell me, please, who is in charge of the event?”
Instead of simply pointing to the ballroom and telling her that the event organizer was inside preparing the room for the attendees, Beth shot a quick glance over her shoulder as if to say, “Just go with it,” to me, and gestured to her to follow us. The three of us started to move toward the closed doors.
It was then that I noticed she was wearing a press pass. A cameraman with a video camera and gear bag slung over his shoulder was trailing along behind her.
What was this?
We entered the ballroom and gave the large hall a quick look-over. No organizer. Understanding that it would not do to just leave her and her cameraman in the room, we invited her to come up to the very front. We showed her the table where the organizer could be found later on in the evening.
“I’m from a Chinese news affiliate out of New York,” she told us as we walked together to the front of the room. Now, it just so happened that my third book to be translated into Chinese, Masters of Sales, had been released the past week in the Chinese market. Beth simply could not resist the temptation to share that with her, as well as a friendly “nie-hou-ma,” to which she responded with great delight.
She then asked if it would be okay for her to interview me at the front of the room while we waited for the event organizer and the CEO of the event we were there to attend.
Hmmm, let’s see.
I paused for exactly a nanosecond before responding that it would be more than okay: “shiea-shiea,” Beth said, bowing slightly.
She spent the next 15 to 20 minutes interviewing me. We discussed networking tips, my new book, differences between American and Asian businesses, and a little bit about BNI. Please watch a segment of the interview below.
Therefore, it goes to show you that you just never know where that simple phrase: “How can I help you?” is going to lead. How have you used this phrase, and found that something fortuitous has happened?
Chernobyl Cheese – defined as cheese that can survive a nuclear disaster.
I’ve been wanting to write about my “Chernobyl Cheese” experience for a while now. Since my wife and I are currently working on the final draft of our Misner Plan recipe book, I thought this might be a good time.
Back in 2013, we transitioned from our home in Southern California to a home in Austin, Texas. In late 2014, we moved all of our remaining furnishings out of the Southern California home. I checked the contents of the refrigerator to make sure it was empty. Much to my surprise, I discovered a small, opened (but resealed shut) bag of sliced cheese which had been sitting in the back of a drawer in the refrigerator for a year! An entire year!!! The “sell by” date was September 7, 2013!
I thought to myself, “don’t look at it – it’s going to be a petri dish in a bag.” I need to go out and get an HAZMAT suit before I handle this infectious item. But, I couldn’t help myself, and I peeked. I was expecting to spontaneously utter some line out of Apocalypse Now like… “The horror, the horror.” But, instead, to my surprise – the cheese looked great! Not a single fungal-like substance to be seen. Actually, it looked as fresh as the day we bought it.
How could that possibly be? Real cheese doesn’t hold-up in a refrigerator for a year – even if it is in a zip-sealed bag. The answer – processed food is not real food. It may have some food-like ingredients but it certainly doesn’t behave like real food does. Real food typically doesn’t last in a fridge for more than a year. One of the fundamental elements of the Misner Plan is: “Eat real food.”
For those of you following my journey into health, be on the lookout for our upcoming book: Healing Begins in the Kitchen, which should be released in a few months.
We seriously considered naming the book “Cure Yourself Before You Kill Yourself,” but the lawyers didn’t approve of that title!
I’d love to hear your food- or health-related stories. Comment below.
Good friends of mine, Dr. John Gray (the author of Men are From Mars, Women are from Venus) and Arjuna Ardagh, have recently released their newest novel, Conscious Men. This wonderful book highlights me, and the story of BNI, in numerous places throughout, and I’m honored to have been mentioned in their latest work. My “Village People story” and the “story of Bob” are both highlighted in this book.
Attending enough and the right events for networking your business can be hard. How do you know which events will be a waste of your time, and which will benefit you in the long run?
Figuring out a plan to help you pick the right events is an important step to making sure you’re not wasting time. While you have to spend a few minutes up front, you’ll save hours in time that you won’t spend at events that won’t benefit you.
To develop this plan, you should ask yourself three questions:
Who are my best prospects?
Yes, you really do need to ask yourself this. Believe it or not, it is more common for people not to know. This is a prime reason why businesspeople waste their time attending every networking event under the sun – they just don’t know who they want to do business with. One you nail down your prospects and the types of people who tend to work well for you, you can move on to the next question.
Where can I meet my best prospects – or people who will introduce me to my prospects?
If your business is geared toward a specific type of person, some events will be more effective uses of your time than others. If your business is geared toward executives at large businesses, attending a Chamber mixer after-hours is a waste of time – these people probably won’t be there. Nail down where your ideal prospects go, and attend those types of meetings.
Who, exactly, do I want to meet?
You don’t know who other people know, and guessing would be a waste of your time. So, to best get in contact with the people you need, you need to know how to describe them. If you can tell your contacts what kind of consumer you’re looking for, in as much detail as possible, you’ll be able to get connected easier.
How often do you hit a slump in productivity? Worse, how often do you know what you should be doing, but then fail to do it regardless? It happens to the best of us, but the good news is that this is entirely avoidable.
Steve Levinson, PhD, and Chris Cooper recently released a book titled The Power to Get Things Done, and in it, they tackle how to turn your good intentions into actions and ultimately results.
This is one of those books that I stand behind, because I really believe that strong businesspeople can benefit from the tools to help follow through. As I said in my foreword for the book, the ability to turn good intentions into action is one of the most valuable assets that anyone who is serious about achieving their goals can have.
For me, the most impactful tips of the book are the keys to maintaining follow-through mastery. Everyone has done it at least once – you work hard to perfect your ability with something, you reach a level where you are satisfied, and then immediately stop practicing because you reached what you saw as the pinnacle. The thing with skills, though, is that you lose your ability when you stop practicing, or striving for better. What this book teaches is to always have goals in mind, and to always strive for your goals – both valuable suggestions to all business professionals.
Earlier this week, Danealle Marshall of a BNI chapter out of Orlando, Florida, BNI Gold Partners, reached out to me via Twitter to ask a great question that a lot of business professionals will face during their career.
@IvanMisner What have you either done or witnessed as the most clever alternative to the standard business card? Thank you.
I love this question. Why? As I often say, giving out and receiving business cards is an extremely powerful part of connecting with new contacts. That being said, sometimes your business card can be what sparks someone’s memory of you. Why wouldn’t you want yours to stand out?
In 2003, I released a book with Candace Bailly and Dan Georgevich titled “It’s In the Cards!” In this book, we discuss the powerful tool that is your business card, and how so many people may be under-utilizing this networking tactic.
To answer Danealle’s question, and to build off of some of the ideas we published over a decade ago in the aforementioned book, here are four things that I have seen in my years in business that have really elevated some business cards.
Mix up the orientation. It is such a small change, but making your business card vertical instead of the more traditional horizontal orientation can really help it stand out. People receive and look at innumerable horizontal business cards on average, but you are likely able to remember the last time you saw a vertical card.
Utilize graphics. And no, I don’t just mean your company’s logo. If you include your Twitter handle, consider using the Twitter bird logo instead of using the word “Twitter” on your card. Another option, though use with caution, is including your picture. This can work, but only if the rest of your card is completely spot on and has more of a creative feel. I recommend this more for marketing agencies, or those more right-branded ventures.
Color your card accordingly. Have you ever heard that fast food companies frequently use red and yellow in their logos because these colors subconsciously promote hunger? Think about your product, and about your brand, and if you choose to use color on your cards (which I recommend to at least do minimally), use a color that conveys what you want contacts and consumers alike to associate with your brand.
Consider your company and alter your card accordingly. I’ve seen some very cool cards that really cater to what services or goods a company provides, but I will warn that these can get costly. I’ve seen a video company with cards shaped like a clapboard, and a software engineer whose cards looked like HTML coding. Where this gets ineffective is where you take it too far – bakeries should steer away from an edible business card, despite the appeal.
Have a question you want me to answer in a future blog post or podcast? Write me at AskIvan@bni.com to submit your questions.
Late September 2015, Avoiding the Networking Disconnect: The Three R’s to Reconnect, my new book co-authored with Brennan Scanlon was released to the public. So many business people walk into a networking event with the intention to sell, and they never are trying to buy. When you’re in a room full of people, all trying to sell their products and services, but nobody is buying, this is essentially the networking disconnect.
Along with explaining this disconnect, and many other topics, Brennan and I also go into the top four reasons most business people avoid networking. To learn more about connecting over disconnecting, be sure to pick up a copy of our book.
Lack of Confidence
Many people fear not being able to contribute in a networking setting. More confident and experienced networkers can intimidate newbies in the crowd. Fear of rejection and an apprehension toward new contacts can also hinder one’s confidence in the networking arena.
These are all mindsets. So many businesspeople identify as an introvert, but are able to get themselves out of their own heads and put themselves out there in the name of building their business.
Being Too Busy
No matter what business you are in, sometimes it can just feel like there aren’t enough hours in the day. With work, your family, and your friends, do you really have time for any more commitments? Especially something as trivial as networking? You might think no, but the answer is yes, you should! If you want your business to grow, you’ve got to make time for networking.
We all have 24 hours in a day, and seven days in a week. People who seem like they have everything balanced simply don’t have more time in the day than you do, they just prioritize things more than you do. People will always, 100 percent of the time, make the time to do what is important to them. Make networking and growing your business one of those priorities.
Networking is like farming, because it is about cultivating long term relationships to help your business grow. There is some, but minimal, immediate return on your time investment, but any large reward will take a while to begin rolling in. You need to dedicate the time to build your relationships so that your contacts trust you and are more willing to help you. Don’t let impatience get in your way of growing your business.
Lack of Understanding
Despite all the obvious pros to networking, there is still so much misunderstanding about the true gain to be had here. Many believe networking is about selling, which goes right back to our networking disconnect. Networking is something that you do with people, not to people. Walking up to someone and introducing yourself and asking to do business with them is not networking, it is direct selling, plain and simple. Understanding what networking is and how to do it effectively is step one of the journey.
Leave me a comment in the field below if you are guilty of avoiding networking. What are you going to do to turn that around?