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Often users want to print articles they find interesting. By default, WordPress itself and most WordPress themes would print your page as it is, with all the graphics, colors, and text in sidebars. In this article, we will show you how to add a printer friendly option to your own WordPress Blog posts.

Click here to learn how to add a printer friendly option to your own WordPress Blog posts. 

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New Website Announcement

I am excited to announce that my website has been updated

– Modern new look
– Mobile compatibility
– Search for topics
– Subscribe for email notifications when a new blog is posted on IvanMisner.com

My new website has the following tabs for more information

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Dr. Misner’s Professional Blog

Thank you to Sean Fernandes and your team at Scion for creating my new website.

 

So You Want to Network Up?

Earlier this week, I appeared on Copy Chief with Kevin Rogers as a special guest to talk all about referral marketing. If you missed it, you can check out the whole podcast here, but today I would like to specifically elaborate on one segment from the podcast.

tam-48-ivan-misner-copy-chief

Around the 20-minute mark, I tell a story about a man named Mark who invested a lot of time and energy to develop our relationship. By the time he turned around and asked me for a favor, a least a year after we had met and begun our relationship, I was so appreciative of everything he had done for me that I was willing to do whatever favor he asked for.

You need to be interested, not interesting. People don’t want you to sell to them, they want you to be interested in investing in them. If you’re networking up, or trying to network with someone very successful, you need to find a way to stand out. You need to make that powerful person want to help you, by expecting nothing in return.

So how do you do that? It isn’t one of those things that you can just do overnight, or wake up one day and decide you’re going to develop a relationship with someone.

First and foremost, you have to have an idea. A great idea. An idea that you can implement and it will positively impact the person you hope to build a relationship with. Something helpful, something that that person cannot do themselves. This idea should set you apart, and should be unique to both you, and to your future contact.

Once you have developed your idea – and I mean fully developed; you can’t go to someone with a half-baked plan in your head – you need to reach out to the person that your idea benefits. Handwritten notes can make you stand apart. Emails and social media messages can work, but often will not help you stand apart, and depending on the person they may not be managing their own accounts. A well thought out handwritten note may be your best bet.

From there, your strategy relies strongly on your idea and the person you are working to help. To hear me discuss some other related topics, check out the podcast with Kevin Rogers on Copy Chief here.

Marketing Your Business for the Holidays

holidayAre you taking advantage of the holiday season when it comes to marketing your business? You should be! Festive posts really attract audiences who are feeling sentimental, or those who are looking for some services specifically around the holiday season.

Marketing for the holidays doesn’t mean adding a few snowflakes to your Facebook page, and seasonal networking doesn’t mean drinking egg nog with a contact you haven’t spoken to all year. Instead what this means is utilizing the season to show others how much you appreciate them, whether you appreciate their business or their support. Get small gifts for your clients, send out a sweet holiday-appropriate email blast, or even mail a card via snail mail. People love feeling like they’re being appreciated, and it really does increase your reputation with them to show those feelings.

Other ways to take advantage of the holiday season is to offer discounts or other offers to customers who follow your social media. Announce on your Facebook that you will have free shipping on all orders placed between a certain time frame, or say when someone makes an appointment for your service, if they use the phrase “Happy New Year” they get a discount. There are plenty of ways to get creative around the holiday season.

How do you market and network during the holiday season? Share with me in the comments below!

Network Your Way Into a New Job

ID-100244639In so many industries, landing a job is all about who you know – whether you define a job as a new client in your business, or a complete career change. People want to work with someone that they know, or someone that a person they know is familiar with. That being said, you can often network your way into a job. I often speak on using networking to expand your business, so this time we’ll take the route of a change in career.

First and foremost, never go into a conversation with a new or seasoned contact expecting a job offer or possibility to come out of it. When was the last time you offered or agreed to help someone who expected your help unconditionally? Not only that, but it is rare that all of your contacts will readily have opportunities that they know of to refer you to. Going into a networking event expecting a lead for a new opportunity will leave you disappointed.

Your primary goal should be to ask for career advice from trusted contacts who you admire. These people may be able to answer questions you have, give suggestions for how you can get where you want to be, and perhaps introduce you to new connections who maybe able to help you, too. Alternatively, they may shed light on aspects of a career that you had’t taken into account, which may cause you to reconsider your goals.

Have you ever networked your way into a new job? How did you use your network? Let me know in the comments below!

Five Easy Ways You May be Networking Wrong

wrongnetworkingNo matter how much practice you have networking, there are always ways that you can improve. I’ve noticed a few common mistakes with networking that you can easily fix to get the most out of your relationships.

 

1 – You’re showing up late to a networking event, meeting or one-to-one.

This should be a no-brainer, but so often someone will slip into the back of a meeting five, ten or thirty minutes after it has started. How many times have you gotten a text from someone saying they were running late? Or, worse, not gotten a text at all? Such a minor issue can leave long-lasting negative ramifications in your personal and professional relationship. Avoid it, and leave to your meetings or events aiming to arrive early.

 

2 – You’re giving the appearance of untrustworthiness.

No matter what anyone says, your outward appearance can and will affect how you are perceived by potential business connections. If your first impression of someone involves their messed up hair, wrinkled pants, and an overall disheveled look, you’re not going to want to do business with them. That being said, would you expect someone to work with you if that was their first impression? Get your act together, iron your shirt, and always be prepared with your name tag and smile.

 

3 – You’re not making meaningful connections.

A referral-based relationship is more than just, “I do business, you do business, let’s do business together.” It is important to establish real relationships with your connections to encourage a long-lasting, prosperous relationship. If you’re only talking shop, you’re selling yourself short.

 

4 – You’re only thinking about your own gain.

You simply cannot expect to get anything out of a referral relationship if all you care about is getting something for yourself. Your connections will be more likely to give you business if you show your willingness to help them. Learn to use the law of reciprocity, and see your networking efforts become prosperous.

 

5 – You’re forgetting the follow up.

Most businesspeople love working with someone who is considerate, and your follow up etiquette is an easy way to show just how considerate you can be. Bonus points, your follow up technique can leave a lasting impression on someone who may have not thought you were memorable. Remember, thoughtfulness always counts in the end.

 

Are you offending any of these networking commandments? Did I forget any cardinal mistakes? Join the discussion in the comment field below.

What Should You Bring on a Business Trip?

……………………….

This week I am in Bangkok and Hong Kong speaking to business professionals about networking.  When you travel (especially internationally) it is easy to forget something you really need while you are in meetings or speaking to groups of people.  Last month,  I did an interview with an international magazine on this very topic.  The reporter asked me “what should business people think about taking with them on business trips that they might not normally think about?”

First, I had to give the things that may be obvious but that you don’t want to ever forget.  Things like:

  1. Plenty of business cards.  It is never a good idea to run out of business cards while traveling.  Tuck extras in your suit pockets, wallet/purse, briefcase, luggage, etc.  I put stacks in many places to ensure I always have extra.
  2. A badge.  If you do any networking while traveling on business, have your own professional badge.  Don’t rely on the hosting organization to do your badge and do it right.
  3. Extra pens.  Make sure you have a pen with you while you are doing meetings.  I always find that I need to write some reminders down while I’m talking to people.  It’s troublesome to track down a pen while you are networking.

Somewhat less obvious things

  1. The contact information (or business cards) of all your referral partners.  I sometimes find that having that information at my fingertips allows me to give referrals to people while I’m out networking.
  2. Hand sanitizer.  I know, I’m sounding a little bit like “Mr. Monk” the germ-a-phobe title character of a television series.  However, I have found that since I’ve started using hand sanitizer after shaking many, many hands, that I have been getting far less colds than I used to get.  Just be tactful about the way you use it.  Don’t desperately spray your hands every time you shake someone’s hands or else you will be acting like Monk.
  3. Breath mints.  As obvious as it may sound – I can assure you from experience that many people have no idea they need them!
  4. A memory stick.  Many times I have either needed to get a copy of something OR give a copy of a file or presentation to people while out networking.  Having a memory stick handy has been very helpful on several occasions.
  5. A camera and/or video.  A camera is great if you want to memorialize some occasion or a meeting with someone important to you.  A video is important for anyone that blogs.  It gives you a chance to interview someone during your travels.  I do this almost every time I travel.
  6. Tools for your business.  For me, that includes many copies of my bio for introductions whenever I speak.  Despite the fact that my team sends the bio in advance, there are many times when I arrive and they don’t have the bio handy.  Another tool for me is a PowerPoint remote clicker.  This is really important for me because I don’t want to rely on someone else to move the slides forward as a I present.  Also, that memory stick I mentioned earlier.  I have copies of my talk(s) on there just in case the group I’m speaking to has misplaced my presentation material.

There’s more, but this is a pretty good list.  What do you think is important to bring along with you on business trips?  Share it with us here in the comments section.

Today Marks the 500th Blog Post on Business Networking.com!

I am very pleased to announce that today marks the 500th blog post on BusinessNetworking.com!  To celebrate, my wife Beth and I recorded this video where we reminisce about which blog posts have been our favorites over the five years I’ve been doing this blog and why these individual posts stand out to us.

Below you’ll find the links to the specific blogs we mention in the video so you can check them out if you’re interested.  To celebrate this 500-blog milestone, I’d love nothing more than to hear which BusinessNetworking.com blogs have been your favorites through the years and why.  I’d really like to hear what you think so please leave a comment in the comments section.

I appreciate you taking the time to read my BusinessNetworking.com blog posts and I am very grateful to have a forum where I can share what I’ve learned throughout the course of  my career and learn from all of you who contribute such great feedback.  Thank you so much for being a part of this community of learning and sharing knowledge to promote the success of business networkers around the world–I’m looking forward to another five years (and hopefully more) of keeping this blog going!

1. The Butterfly Effect: September, 07 – http://businessnetworking.com/the-%e2%80%9cbutterfly-effect-of-networking

2. OMG, I’m an Introvert: February, 2009 – http://businessnetworking.com/omg-im-an-introvert

3. Premature Solicitation: February, 2010 –http://businessnetworking.com/premature-solicitation

4. The Networking Disconnect: September, 2010 –http://businessnetworking.com/the-networking-disconnect/

5. Who’s in Your Room: March, 2012 – http://businessnetworking.com/whos-in-your-room

* Rants:*

6. Networking — A Soft Science: September, 2007:http://businessnetworking.com/networking-a-soft-science-only-to-college-profe…

7. My Philosophy About Competition: June, 2010 –http://businessnetworking.com/my-philosophy-about-competition

8. Relationships are Irrelevant!?: February, 2010 –http://businessnetworking.com/premature-solicitation-from-a-believer

9. You Don’t Become Exceptional by Looking for Exceptions: September, 2011 – http://businessnetworking.com/you-dont-become-exceptional-by-looking-for-exce…

10. Unsolicited Advice is Rarely Welcome: February, 2012 –http://businessnetworking.com/unsolicited-advice-is-rarely-appreciated

Year-End is Time for Vision Making

Each year, a few days before New Year’s Eve, I head off to my mountain retreat in Big Bear Lake, California, to recharge my batteries. It’s a great opportunity to spend time with the family and prepare for the onslaught of the coming year.

It’s also a good time to give some thought to the vision you have for your business and life over the next year.

It’s hard to hit a target you’re not aiming at. The new year is a great time to think about some of your plans and goals for the next 12 months (and beyond). Even if all you have is a couple days, take the time at the end of every year to slow down and do some “vision making” for your business. Remember that a successful businessperson needs to work “on” the business as well as “in” the business. Work “on” your business this month by creating your vision for 2012.

This is what I did back in the mid 1980’s when I had some time to reflect on this little networking enterprise that I started, called BNI.  It was during one of these year-end retreats that I created an organization chart for my company as part of my 5 year plan.  At the time, I had two part-time employees.  However, I created an organization chart with 15 different boxes on it.  I put my name in about 11 or 12 of the boxes for the areas I was responsible for and I put my part-timer’s names in the boxes for the areas they were responsible for.

Over the next 5 years, I scratched my name out of each box and put someone else’s name in that box as I hired someone to handle that area.  It was a great exercise that helped me achieve my goals over the next 5 years and it came from one of my year-end retreats.  Clearing your mind and thinking about your the future of your business can be a very good thing this time of year.  Even if you only have a couple days – get away and do some vision making.

If you use this time of year to think about your goals for the future, tell me what you do here in my blog.

Have a great New Year!

Ivan

 

Where There Are Systems There’s Success

I’m excited to tell all the readers of this blog that my next book, Business Networking And Sex (not what you think), will be released in January.  There was a substantial amount of survey data(*) that my co-authors and I were unable to use in the book so we plan on sharing much of that data on the BusinessNetworkingAndSex.com blog.

The following table shows the response to a question about having a “system to track money” in relation to whether or not the respondent felt that networking has “played a role in their success.”   As you can clearly see in this graph, people who had a system to track their business were more likely to have felt that networking has played a role in their success.  Even more notably, those who did not feel that networking played a role in their success were almost twice as likely to not have a system for tracking their business!

This is a powerful finding for people who wish to produce a referral-based business.  Clearly, those people who do not use “systems” to track their business are much more likely to feel that they are not successful in their networking efforts.

(*) Survey data is based on a survey of over 12,000 people from every populated continent in the world.  This survey is the basis of the book – Business Networking and Sex.

The lesson here is to start creating systems to help manage your referral marketing and business networking efforts.

Question – Have you used systems to manage this process?  If so, what have you done and how has it worked out?

Perception is Everything

I saw a presentation at a BNI Conference a couple years ago by Chick Gallagher, my Executive Director in Delaware and part of Pennsylvania.

In his presentation he talked about “perception” being relative and how small things can substantially alter one’s perception.  On one of his Power Point slides he had the words:

A woman without her man is nothing.

As you might suspect, it got loud boos from the audience.  Then, he added two commas to the wording.  It still fell in disfavor with the audience (especially the women):

A woman, without her man, is nothing.

Finally, without changing any words he simply changed the first comma to a colon and moved the second comma to a different place in order to make this sentence:

A woman: without her, man is nothing.

As you might suspect – this sentence got loud applause from the audience (especially the women).  His point was that small changes in communication can completely alter the meaning of what is being communicated.

Punctuation is like people’s perception. A minor change can make a big difference in how the message is received and understood.

Have you run into this during your lifetime?  If so, share it here. 

ps. Before I posted this blog, I showed it to my wife.  She told me about a FaceBook page called: Let’s Eat Grandma OR Let’s Eat, Grandma.  The site says – see, punctuation saves lives!

 

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