Why You Shouldn’t Always Follow the Golden Rule

Why You Shouldn’t Always Follow the Golden Rule

What I’m about to tell you will seem counter-intuitive at first, but bear with me. The Golden Rule is not the best way to ensure success in referral marketing. For those unfamiliar with this philosophy, it is commonly known as “Do unto others as you would have them do unto you.” While it is a good principle to live by, a great one even, this […]

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So You Want to Network Up?

So You Want to Network Up?

Earlier this week, I appeared on Copy Chief with Kevin Rogers as a special guest to talk all about referral marketing. If you missed it, you can check out the whole podcast here, but today I would like to specifically elaborate on one segment from the podcast. Around the 20-minute mark, I tell a story about a man named Mark who invested a lot of […]

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Using Your Unique Selling Proposition

Using Your Unique Selling Proposition

One of the biggest issues I see or hear when it comes to networking and word-of-mouth marketing strategies comes from the individual businessperson’s mindset. So often, people believe that in order to network successfully and set themselves up for the most referrals, they need to tell everyone who will listen (and some who won’t) everything that their business does. This misconception simply leads many to […]

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Three Essentials for Women in Business

Three Essentials for Women in Business

In my decades as a professional networker, I’ve seen the professional atmosphere change dramatically. The internet, of course, has been a huge influence on this change. However, outstandingly, more and more women have begun to take the plunge and start their own business. Earlier this year, the U.S. Census Bureau released a study that said that women were starting businesses at 1 and a half […]

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Networking Amidst Cultural Differences

Networking Amidst Cultural Differences

Understanding cultural differences when doing business around the world is  becoming more important in a global society.  Even within large countries like the United States, there are definitely differences from one region to another.  When you go beyond that and look at one country vs. another, the differences become even more impactful on business. When we concentrate on similarities with each other in business, the […]

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Understanding Behavioral Profiles

Understanding Behavioral Profiles

A couple of weeks back, I posted a blog outlining some tactics for tapping into the customer’s perspective in order to increase sales in your business.  In that blog post, I promised I would write more in a future blog about behavioral profiles and today I am following through with that promise. Understanding behavioral profiles is essentially about understanding the four different styles of behavior when looking at […]

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The 3 Networks You Need to Join If You Haven’t Already

The 3 Networks You Need to Join If You Haven’t Already

In the book Room Full of Referrals (click here for the paperback edition and click here for the Kindle edition) which I wrote with Tony Alessandra and Dawn Lyons, we talk about the Top Ten Referral Marketing Basics and number one is: Belong to Three Different Networks A Service Network like the Rotary Club, for example.  Service clubs are devised for just that, to provide […]

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Get Ready for International Networking Week 2013!

Get Ready for International Networking Week 2013!

International Networking Week®  2013 is almost here and with it comes tremendous opportunity for  businesspeople across the globe to grow business through the development  of powerful new connections! International Networking Week®  is an initiative of BNI® and its focus is to celebrate the key role that networking plays in the  development and successs of business around the world.  It’s about  creating an awareness of the process […]

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If You Don’t Get This, You Won’t Succeed at Networking

If You Don’t Get This, You Won’t Succeed at Networking

In this brief video, Roger Green and I talk about the two styles of engagement (Relational vs.Transactional) and The VCP Process®. Throughout the course of my research, I’ve found that, on the average, when it comes to networking, men’s behavior typically goes in one specific direction, and women’s behavior goes in a very different direction. It’s very important to understand this but what’s even more […]

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Are You Approachable or Alienating?

Are You Approachable or Alienating?

TR Garland (pictured with me in the photo below) is a friend of mine and co-author of one of my most recent #1 best-selling books called “Building The Ultimate Network.”  He’s also considered a top trainer for the Referral Institute. For some time now, we’ve both observed a need to drill down on one of the most important and foundational concepts to networking – The […]

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3 Reasons Why Acting Like a Host at Events Can Alleviate Networking Fear

3 Reasons Why Acting Like a Host at Events Can Alleviate Networking Fear

At a recent Referral Institute conference, I was talking with Tiffanie Kellog and Renia Carsillo, two Referral Institute trainers from Florida, and we were talking about the “Ten Commandments for Working a Networking Mixer.”  To our surprise, we each share the same favorite when it comes to the Networking Mixer Commandments yet the reasons why it’s our favorite are quite different. Tiffanie is an introvert, […]

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Body Language Can Be the Silent Killer of Conversations

Body Language Can Be the Silent Killer of Conversations

Body language can be an extremely powerful or attractant or deterrent when it comes to building relationships with others.  Could you be unknowingly undermining your networking efforts through your body language? Here’s a good experiment to implement, sooner rather than later.  The next time you’re out networking, take along a trusted friend and have him observe your body language.  Here are several things you can […]

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