In this video, I speak with Charlie Lawson, networking expert and National Director of BNI® UK & Ireland, to talk about why networking isn’t a “get rich quick” scheme and how, quite to the contrary, it involves building long-term relationships based on trust.
The thing is, networking is more about farming than hunting. In other words, instead of voraciously chasing people to gain business, you must nurture relationships in order to build trust. Trust is what makes networks work. When trust is high among members of a network, there’s a wonderful cohesiveness and capacity to help one another generate effective referrals to mutually assist each other’s business growth.
However, when trust is low and relationships are plagued by suspicion, networks collapse and no worthy referrals will be given. If someone likes and trusts you, they are much more likely to give you effective referrals which will help generate more business for you.
Essentially, you must cultivate relationships with different business professionals in order to build confidence. If confidence is gained, trust can then come into play. Once you’ve gained trust, you are more likely to generate business through those relationships.
Do you have any specifically effective ways of building trust with the professionals with whom to network? If so, please share them in the comment forum below. If not, make it your goal this week to come up with some ways to do so–you have nothing to lose and a whole lot of trusted, long-term relationships to gain!