Michael E Gerber was in the neighborhood and I invited him over for lunch. We did this short video about his latest book, Beyond The E-Myth.
Beyond The E-Myth
Beyond The E-Myth embraces the fundamental premise of that first book–that a small business only succeeds to the degree its owner goes to work ON the business rather than just IN it, creating the systemic Operating System that makes that business unique in the marketplace. The book, Beyond The E-Myth, expands that conversation with the entrepreneurial small business owner, in a clear, precise, and compelling overview that addresses their main job–inventing, building, and launching a company with the power to “scale”–to grow beyond the “Company of One” in a straightforward, eight-step process.
When asked, Gerber emphatically explains: “I wrote this to make the job of building a small business easy — for every man or woman struggling to get it right. This book cuts to the chase: A company is a product to be sold. Build it right, and you will sell it. Build it wrong, and you won’t. Most small business owners won’t. This book was written to fix that.”
About the Author:
Everyone who knows small business knows Michael E. Gerber – Innovator, Entrepreneur, Author & Thought Leader
The mega-bestselling author of 29 “E-Myth” books, in The New York Times™, Business Week, Inc. Magazine, FORTUNE, Forbes and Wired. The Wall Street Journal named The E-Myth the #1 business book of all time (November 1995) having sold millions of copies and has now been applied in 145 countries, in 29 languages and is taught in 118 universities.
As mentioned in the video, please check out Michael E. Gerber’s website and receive the first two chapters for FREE