Networking Fundamentals

Networking Fundamentals

Have you ever wondered what the ONE secret to success is in regard to networking for your business? In this video, I reveal the answer to that very question and I also explain four key networking fundamentals which are guaranteed to boost your bottom line.

In order to be successful in building relationships that will lead to business referrals and opportunities, there are four things you need to focus on:

  1. Be selective.

Quality is first on the list for a reason. The process begins by being very selective about who you bring into your circle of business networking relationships. You want your network to include quality business professionals who have a positive, supportive attitude. You also want people who are good at what they do.

Effective networking is dependent on the quality of the relationships you develop. If your network is a mile wide and an inch deep, you won’t be getting the referrals you expect. Therefore, it is important to build meaningful relationships with your referral partners over an extended period of time if you want to generate more business.

  1. Continuously add people to your network.

Years ago, I learned that there is a dramatic correlation between the size of a quality group and the number of referrals that are generated by that group.

In your network, the number of possible business referral connections is a squared multiple of the actual number of people in your network. So as you begin to build your own network of referral relationships, keep in mind that the more, the better. The bottom line is that the greater the number of connections you have (based on quality relationships of course), the more referrals you can generate. The math is pretty significant and consistent.

  1. Seek engagement.

Engagement involves a promise and an action. In order to achieve success in your networking relationships, you and your contacts must promise to support one another and take the actions necessary to fulfill that promise.

There are many ways that you can become engaged. Have you taken the time to regularly meet with the people in your network? Have you educated them on the key features of your business so that your products or services will be top-of-mind as they meet others who have a need for them? Have you educated yourself on the key features of their businesses so that you can do the same?

The greater the number of people in your network engaged in these activities, the more likely they will be to generate significant referrals. The reason for this is a shared vision of success and a shared implementation of that vision.

  1. Share stories.

Listening closely to information shared by those in your referral network will help you tell positive stories about them when you see potential opportunities to refer them. Holding regular meetings with contacts in your network will help you tell stories when you give referrals and vice versa.

A good story compels people to take action. If you want to build your network in order to generate more referrals, place story-telling at the top of your efforts. Facts tell, but stories sell.

“Can't do” or “Won’t do”

Helping others depends on either a “Can’t do” or “Won’t do” answer

Whatever the issues are that are holding someone back, focus on a constructive approach. If you ask them, “How can we help you?”, their answer will always be either a “can’t do” or “won’t do” answer. The person will either explain why they are having difficulty with the situation because they don’t know how to address it effectively, or they will give an answer that illustrates that they don’t really want to do this for some reason or another.

How to handle a “Can’t do” answer

Once there was a printer that was dead last on P.A.L.M.S. report in a local BNI group. We did not tell him that he was dead last. Instead, we asked him, “How can we help you?” His response was that his print shop was new and he admitted that he did not understand networking. This is a classic “Cant’ Do” response. It is our job to teach them because we were all a “can’t do” when we first started networking. We all make tons of mistakes. When someone says they can’t do something, they are open to being coached. It is our job to teach them.  If we were just negative and told the printer he was dead last, he would have quit. Instead, if we pour into them and help them, they become champions in BNI.

Where the clients come into the lobby area of the print shop, we recommended that he put up a sign where everyone could see it with slots for the BNI members’ business cards. He was instructed to get 20 copies of everyone business cards to fill sign with only the cards from BNI members. When someone took a card, they were told to say that Bob’s printing referred you. If someone not in BNI wanted to give him their cards for the sign, the printer was instructed to invite them to the next BNI meeting instead. True story! Nobody just took a card and left. They asked Bob his opinion on each of these. He gave a testimonial with everyone he had cards for. He went from last to number one in giving the most referrals. He went from being embarrassed to the top referral giver within 6 months. He was the winner of the year. He now loves BNI. We changed his business by coaching him.

How to handle a “Won’t do” answer

In this example, they give excuses: it’s too difficult… they are busy…I’m different. With a clear-cut “won’t do” answer, if you open the door for them they will leave on their own. I recommend saying, “I understand your frustration, it is ok to leave the group, feel free to come back if things change”. However, if you kick them out, they will become defiant and negative towards BNI. They blame the chapter and claim it is everyone fault. Therefore, if they don’t save face, they will fight you all the way. On the other hand, they don’t hate you if you give them the option to leave in a positive manner.

Here’s a suggestion. On rare, rare occasions – when someone is a “won’t do” but they don’t want to leave.  Tell them you appreciate their involvement and that you’ll throw them a “retirement party”. OK, not a real party – but recognize their past participation in the group and thank them for their involvement. This should be done rarely but it allows them to save face and leave. With this advice, you can cut down the percentage that will require a tough conversation by 90%. Then, only 10% of the time you need to have the tough talk about opening their classification and not renewing their membership. You want to be invested in their success, yet cut them loose when needed.

Being a member of the group is not enough.  If you are not contributing then why are you there? Being complacent is what I call a “MINO” (Member In Name Only). How can we help you to get more engaged? How can we help you to… bring more members? …bring more visitors? …bring more referrals? Whatever the issues are, just ask, “How can we help?” Their answer will tell you if you can help them.

Followup System

The 24/7/30 Followup System

Today’s topic comes from Dr. Misner’s book Avoiding the Networking Disconnect. Dr. Misner’s co-author Brennan Scanlon came up with this system for following up with new contacts after meeting them at networking events. It’s called the 24/7/30 Followup System.

The 24/7/30 Followup System.

When you meet someone at a networking event, drop them a note within the first 24 hours.  It can be a personal handwritten note or an email, just make sure to use whatever approach that you will do consistently.

Within 7 days, connect with them on social media.  Make a connection via LinkedIn or Facebook.  Follow them on Twitter or join them on Google+.  Find ways to connect and engage with them via the social media platform(s) you are most active on.  Do NOT do this as a way to “sell” to them, do it as a way to start to establish a meaningful connection with them.

Within 30 days reach out to them to set up a 1-2-1 meeting.  If you live near each other, meet in person (that is almost always best).  If you are far from one another, set up a meeting via Skype or by phone.  At this meeting find out more about what they do and look for ways to help them in some way.  Don’t make it a “sales call” make it a relationship building opportunity.

If you do the 24/7/30 approach to your follow-up, you will establish a powerful routine that will help you to make your networking efforts meaningful and successful.

“Avoiding the Networking Disconnect: The Three R’s to Reconnect”

by Ivan Misner and Brennan Scanlon
This book is for business people wanting to increase their business through the “three Rs.” Similar to the three Rs of education (reading, writing, and arithmetic), the three Rs of business networking—relationships, referrals, and results—must be consistently cultivated to avoid the networking disconnect. The book provides you with the five steps for building and maintaining strong business networks—steps that go far beyond just showing up at events and passing out your business cards! It will take some effort, and the process won’t always flow smoothly, but with the aid of Avoiding the Networking Disconnect, you’ll soon be reaping the generous benefits of a business approach based on sharing and trust.
Avoiding the Networking Disconnect: The Three Rs to Reconnect

https://www.amazon.com/dp/150789032X/ref=asc_df_150789032X5493881?tag=shopz0d-20&ascsubtag=shopzilla_mp_1430-20&15291655955211594887110090302008005&creative=395261&creativeASIN=150789032X&linkCode=asn

 

 

define networking

How do you define “networking”?

The word “networking” has become so overused that some business professionals can no longer define networking. Many people think that networking is attending social or business after-hour events, shaking a few hands, collecting a few cards, and, of course, giving away a few cards of their own. Sadly, they actually believe that’s all there is to networking. To be fair, we could say they’re engaging in social networking. That’s never to be confused, however, with business networking.

Businesspeople tend to fall into one of two groups when it comes to their views of networking. For many, the current mind-set is that networking is a passive business strategy, not a proactive marketing tool. This attitude results in a scattered, often ineffective networking approach that consequently wastes the business owner’s time and money. Not surprisingly, when people feel they’ve been wasting their time and money on something, they’re understandably not going to continue that activity.

On the other hand, some proprietors do consider networking a proactive marketing tool for their business. How can you tell? They make it a significant part of their marketing and business plans. They have networking goals. They may even have a budget line item for networking. Most importantly, they practice it and live it every day. They are training a sales force. Their networking team is there to keep an eye out for potential clients. If you “target talk”, that is, hone in on exactly what type of client you are looking for, better, more qualified referrals will result.

Which view do you take?

uncommon application of common knowledge

Success is Uncommon Application of Common Knowledge

Have you ever wondered what it is you need to do in order to be successful? I have found that many people are looking for some mysterious and ever-elusive secret to success beyond what they already sense to be important. The truth is, there is no great mystery. In fact, very often “success is simply the uncommon application of common knowledge.”

When I was interviewing average business owners and entrepreneurs for my book, Masters of Success, I asked thousands of them what they felt the “secret” to success was. Everyone I interviewed or wrote about regarding the secret to success – from Buzz Aldrin to Erin Brockovich, from average businesspeople to undergraduate college students – gave me virtually the same answer. They generally told me things like: vision, goals, passion, persistence, and systems. So if we all know what it takes to be successful, why is it that we aren’t all as successful as we’d like to be?

Click on the graphic below, or click here, to see this video. Learn more about my definition of success.

 

Garage to Global

This is a part of what I call the “Ivanisms Series”: all of my personal quotes and phrases and why they have worked for me.

In another short video, I talk to Roger Green about how I came up with this idea and explain why I’m such a firm believer in the concept.

What’s your take on the secret to success?  Is your recipe for success the same as mine or do you have different ideas about how success is achieved? 

Please leave your thoughts in the comments section.

Andy Lopata

The A-Z of Networking: R is for… (by Andy Lopata) [PART 1]

This month, Andy Lopata shares his networking tips which begin with the letter “R”

  • Realistic
  • Reciprocal
  • Recognize
  • Recommendation
  • Referrals
  • Relationships
  • Reliability
  • Reputation
  • Research
  • Resonate
  • Results
  • ROI

and more about Networking in PART 2: coming soon

Click here to watch this video

Please click below to see Andy’s playlist of his networking tips from A to Z.

http://ivanmisner.com/category/a-to-zs-of-networking/

By knowing why you are networking and what you want to achieve, it is possible to plan accordingly and get great, measurable results. If you have any comments about Andy’s “N” list or any additional “N” words about “Networking” you will want to add to the list. please leave me a “Note” as a “Comment”  below.

Andy Lopata

As a business networking strategist, Andy Lopata works with companies on how to use networking tools to develop their businesses. Networking is not just about sales. Whether for lead generation, breaking down silos internally, recruitment and retention of top staff or developing future leaders, networks and collaboration have a key role to play. Andy works with clients to help recognize that role and put the strategy and skills in place to leverage it.

LCD's

Lead with Your LCD’s

When planning your weekly networking presentations, lead with your LCD’s.

It is very important to be prepared to introduce yourself by breaking down your business into your LCD’s (Lowest Common Denominators). Each week, create a business educational curriculum to train your sales force to focus on just ONE aspect of your business.

For example, each week just focus on one LCD’s :

– A service
– A product
– A benefit

When you want to nail a presentation, start by explaining your lowest common denominators, or the most immediate, universal value of your business. Your LCD is your secret weapon. What are the various “keywords” others would use to search for you online? These keywords are your LCD’s.

Click on the graphic below, or click here, to see this video. Learn more about developing this training approach for your weekly presentations.

Garage to Global

This is a part of what I call the “Ivanisms Series”: all of my personal quotes and phrases and why they have worked for me.

Unhealthy Habits

Seven Unhealthy Habits at Work

Being healthy is not only good for the individual, it’s good for business.  Healthy people don’t miss work and are more productive when they are at work.  So, let me share seven important unhealthy habits at work based on material from my book, Healing Begins in the Kitchen.

  1. Sitting still for hours can compromise your immune system. Your body needs movement in order to stay healthy. Getting up and walking, or even using a stand-up desk, keeps your lymphatic system flowing and your oxygen levels higher, so take stretch breaks or march in place at your desk every half hour. Studies have shown that people who do this consistently retain more of what they are learning and have better recall.

 

  1. Don’t drink coffee or black tea all day long. One cup of coffee or black tea in the morning isn’t a bad thing, but you need to drink water throughout the day in order to maintain optimal health. Herbal teas are okay to have frequently, but too much coffee or black tea will raise your body’s acid level and can lead to calcium depletion of your bones as your body tries to regulate the blood pH.

 

  1. Avoid taking work home with you on a regular basis. Maybe you want to impress the boss, but you’ll be more productive at work and will avoid burnout if you take quality time off every day. The concept of “be here now” is so important to your health. Taking work home with you robs you of your personal time and adds to your immune-suppressing burden of stress.

 

  1. Skipping lunch can be hazardous to your health. Sometimes it is tempting to press into a project and miss out on lunch, but you need to fuel your body and brain with nutritious food to be your best at work. Running on empty leads to low blood sugar which can restrict your ability to think quickly and clearly, and also slows you down. If you don’t have time for a lunch break, at least have some almonds or a healthy meal-replacement bar handy so you can refuel.

 

  1. Watch your bad attitude. It’s common to hear employees bellyaching and complaining about various things, but keep your attitude positive and have a solutions focus. You’ll find you have a stronger immune system. Positive attitudes lead to healing hormones like serotonin and oxytocin being released which support healthy immune function. Negative attitudes lead to damaging hormones being released (such as adrenaline and cortisol) which suppress healthy immune function. Attitudes are contagious, so surround yourself at work with happy, positive coworkers. Besides, it doesn’t do any good to complain to others. Half the people you tell don’t care, and the other half are glad you’re worse off than they are!

 

  1. Stop letting deadlines stress you out. OK, this one’s a little woo-woo. Stick with me though. Change your approach to those deadlines by scheduling frequent micro-breaks for focused breathing. Take five deep breaths every 30 minutes to an hour to help keep your immune system strong in order to protect your health. Studies have shown that when your brain is oxygenated, you perform better as well.  I know, it sounds crazy – but it’s the truth.

 

  1. Resist starting your day with donuts. Give your body something better than a high-carb, sugary breakfast to start your day strong. Try having a quick skillet scramble with pastured eggs cooked with high-antioxidant vegetables. Then you will be happily and healthily full and able to say no to those sugary treats at the office. If you’re not able to cook a hot breakfast, blend up a vegan protein drink.

Here’s a quote you might find interesting: Let food be your medicine and medicine be your food.

These are not words of some twenty-first-century alternative health-care guru, no.  They are the words of Hippocrates, the father of Western Medicine (b. circa 460 BC).

We should take that to heart.  Literally.  Being healthy is smart for you and smart for business.  I know.  I learned this the hard way.  If you’d like more information on how I learned this, check out my book, Healing Begins in the Kitchen.

Richard Branson

What Can Business Do About It?

A friend of mine once said, “If we could get every single business person in the world, every single entrepreneur, to play their part, we could get on top of most of the world’s problems.” That friend was Richard Branson, and I took his message about his Plan B Initiative.to heart. It made me think about what I could do through BNI to make an impact on the globe and sent me on an introspective journey about being a business owner and the responsibility we had to serve not only our customers but society as a whole.

What I came up with are four ways to help your business find direction and purpose in helping others, whether it be in your local area or in the global community.

Garage to Global

In this video, I discuss how businesses can give back to the community. This is a part of what I call the “Ivanisms Series”: all of my personal quotes and phrases and why they have worked for me. Therefore, please watch this video to understand what Richard Branson means.

Can Your Business Serve the Greater Good?

All of us are in business to make a profit. But if that’s the primary driving force in business, we become mercenaries to that process.  I believe that I should serve a greater need than simply to make a profit. I believe that business can be honorable.  It can make a difference in individual lives as well as communities.

Business can be honorable. It can be something that improves people’s lives as well as supports and helps local communities. It can do so, by not only helping to generate more business for one another, but by giving back to the community, mentoring others, immersing in a culture of shared learning, and by collaborating with others.

The BNI Foundation

When corporations have a vision bigger than their profit and loss statement, amazing things can happen. BNI, the world’s leading referral organization, is one such corporation. Started by Ivan and Beth Misner in 1998, the BNI Foundation has been supporting children and education in the United States and around the world by mobilizing resources to give kids everywhere a quality education. The focus of the BNI Foundation is to help the youth of our community to find the path to productive and successful lives. For us, the mechanism to help with this shift is by investing our time, treasure, and talent to assist in education where we can. http://bnifoundation.org/ 

What is Business Voices ™?

The BNI Foundation has a long, proud legacy of helping out where schools have needed extra funding for projects not provided for by school districts or state funding. A pivotal factor of our philanthropic work was the creation of the Business Voices™ initiative to provide even more to the schools which have with the greatest needs.

Our initiative pairs BNI members and concerned, engaged and motivated corporations, service clubs and community groups with schools and educational organizations. The goal is to help them find the resources they need to have maximum impact on the kids of our communities.

HIDWAL

I Hit HIDWAL

In Good to Great, Jim Collins opened up a whole new paradigm for many people.  He showed us that “bad” is not the enemy of “great.”  “Good” is the enemy of “great.”  Everyone can recognize when something is really horrible.  It is, in fact, “good” that is the enemy of great performance.  We’ve all heard the expressions: “it’s good enough,” “things are ok,” “it’s not bad,” “we’re doing alright,” “hey, it’s good enough for government work, right?”  This is metastatic mediocrity at work.

I love what I do, and I am passionate about helping people improve their businesses and their networking efforts to achieve success.  While doing this, I sometimes come across people who would like to be more successful, but they aren’t really committed to making a change in their circumstances.

They have what I would call a success disconnect.  They want to be more successful, but for some incomprehensible reason, they don’t see a connection between their desire for success and the behavior they are embracing.  On one hand, they say they’d “like to be making more money,” but then a few moments later they’ll say things which indicate that they are uncomfortable making the necessary changes.  Take my absolute favorite success disconnect statement: “You don’t understand, Ivan; this won’t work here because…” then fill in the blank with the excuse de jour. Over the years, I’ve found that “good enough,” eventually leads to “metastatic mediocrity.”

I call this condition the “I HIT HIDWAL Syndrome,” or:

I’m

Happy
In
This

Hole (and)
I
Don’t
Want
A
Ladder!

You may be reading this and thinking, “this is a crazy statement” – but give it some time.  I promise, you will be out talking to someone in the future, and you will hear them complaining about their circumstances.  You will then offer them a referral to someone with ideas that will help them, or you may give them some ideas of your own that could help them, and they will tell you all the reasons those ideas won’t work for them.

At that moment – I want you to STOP and think about this article and envision a great big sticker on that person’s forehead that reads: “I HIT HIDWAL.”

Yes, I’m Happy In This Hole (and) I Don’t Want A Ladder!

Now you and I both know that they may really “need” a ladder – but they just don’t “want” a ladder. My entire professional career has been dedicated to those who want a ladder!  I want to work with people who recognize they are in a hole and they want out.  I have also learned over time that when it comes to taking advice – some will, some won’t, so what!  Not everyone is in the place where they recognize they even “need” the ladder.  Before they can “want” it, they need to recognize they “need” it.  If they don’t recognize they need it, then offering them help (or a ladder) will be of no use whatsoever.

I’ve also learned that I can’t help the ones that think the “hole” is the natural state of things.  These are people who’ve become comfortable with where they are and have become so accustomed to the great big hole they reside in that they think it’s just part of the landscape.

I can, however, help the ones who recognize their condition and know they want out. More importantly, they not only want out of the hole they are currently in, but they will do just about whatever it takes to get themselves out of that hole! We can only help those who are ready and willing to be helped.

As an entrepreneur in your profession, you will meet people that need your help all the time.  My advice to you is: figure out if they’re ready for the ladder.  If not, let them know you’re ready for them when they’re ready for you, and then move on to someone who desperately wants that ladder you’re going to send down to them.

Good is the enemy of great.  Look around.  Are you in a hole? Do you know people in a hole?  There’s a way out.  I promise. Find someone who can be a mentor and a coach — even a “virtual mentor” in books and videos. Find someone with the ladder that is needed to get out of that hole and start climbing out to success.

Why accept mediocrity when excellence is an option?  Excellence is an option.

your competition

Why Partnering With Your Competition Could Be Your Key To Success

How intelligently collaborating with your competition can vastly improve your business.

While counter-intuitive, partnering with your competition may be among the best ways to grow your business. By intelligently creating a partnership with someone who you would otherwise work against, you can combine your client bases and maximize return on your investment. However, you never know what kind of positives can come from what may otherwise seem like a negative.

Watch this video

In this video, I discuss how to deal with competition in business. This is a part of what I call the “Ivanisms Series”, all of my personal quotes and phrases and why they have worked for me. Therefore, please watch this video to understand what Ivan means.

The value of collaborating with your competition

I was doing a seminar about how it is possible to increase your business by cooperating with your competitors.

A man sitting in the audience argued passionately about not consorting with the competition. We were having a pretty lively debate when an older member of the audience stood up to weigh in.

The story he told made a believer out of everyone else in the room:

I’ve been in the investment business my entire professional career. A few years ago, I was courting a company for an investment package that included retirement and more. It was huge — one of the biggest projects I had ever worked on. Spending weeks getting to know the client’s intricate needs and putting together a comprehensive package, the client told me they were going with someone else.

Therefore, I was just gobsmacked, completely shocked. After I caught my breath, I asked him who he had chosen. It turns out he was giving it to a competitor in his mid 20s. This kid had no experience and yet, here they were giving him this monster project. I felt like I had spent enough time with the client to ask him why he would choose this person over me and my package. He looked at me and said, “You want the honest-to-goodness truth? It’s my brother in law, and my wife will go crazy if I don’t give him the business. However, I do trust him, but I know he hasn’t got the experience you have.”

In my entire professional life, I had never done what I did next. In my area of business, it’s usually dog-eat-dog, but I called the kid and congratulated him. I told him I knew a lot about the company and if he ever needed anything, I was happy to help.

The kid’s voice literally jumped out of the phone. He said, “I’m from a wealthy family, but I really have no idea how to manage a project this big. I’m connected and I have four more deals just like this one, and I don’t know how I’m going to get it all put together. Could we partner up? In conclusion, I know I can get even more deals like these, but to manage it well, I could really use your help.”

We did just that: partnered up. And that kid is a rainmaker. We have worked on so many deals, all of them the same size or bigger than that original one I thought I lost. Therefore, I made more money than I had ever made before by calling up my competitor and offering goodwill and advice if he ever needed it.

Therefore, as you might suspect, the young man in my audience had a change of heart after hearing this story.

Will this happen every time you try to work with a competitor? Of course not. But it will never happen if you don’t reach out.

What are some effective ways you’ve been able to collaborate with competitors? Let us know in the comments below.

 

college graduates

Five tips for new college graduates to find a job through networking

It’s graduation season. However, the majority of soon-to-be college graduates don’t have a job lined up. The New York Post reported that a study conducted by GoDaddy found that only 40% of college seniors have lined up a job and another 30% don’t even believe there are any jobs out there for them. So many new grads are still looking for employment because many of them are doing it the wrong way. They are unprepared because we don’t teach networking in colleges and Universities. Networking is still the best way to land a job. According to PayScale.com, over 85% of all high-end jobs are found through networking.

I thought I would share five tips on how new graduates (or even seasoned professionals) can find a new job if they are looking for employment.

Networking

Follow a lead when you get it but focus on getting a referral. A lead is merely a contact but a referral is about a relationship. Desperation is not referable. Since you’ll be depending on your network to speak highly of you to their hiring manager and contacts, practice confidently touting your skills. Reach out to friends, family and business contacts in person, on LinkedIn and via social media to tell them exactly what kind of position you’re looking for. Ask if they can check for any upcoming openings and keep you in mind.

Mentoring

Every college grad should find a mentor in their profession.  Know how to ask.  Don’t lead with “will you be my mentor.”  Instead, ask them if they are willing to give you some advice.  Tell them you are not looking for anything from them but advice. DON’T PITCH to them.

Checking

Image-check your social media profiles. They are looking! Potential employers will search about you online. Your social media presence could be hurting your chances of landing a job. Take down all your posts of your wild parties and remove any posts that you think don’t represent you appropriately to an employer. You won’t want to make those who have referred you to look bad if they stick their neck out and recommend you.  I was once considering hiring someone and I checked out his Facebook page.  OMG!  He threw out the “F” bomb time after time on his posts.  In addition, he posted widely inappropriate comments and tirades about people.  He was not the kind of influence I wanted in my office.

Strategizing

Determine where you stand with these contacts. Whether they are active, passive, or dormant will determine the strategy. Active; pick up the phone and ask for assistance.  There’s a relationship.  They will most likely love to help. Passive; set an appointment to reconnect (preferably in person).  Find out about them and let them know you’re looking for something.  Dormant; reconnect by social media or email.  Just talk.  Don’t ask for anything – yet.  Stay in touch, build the relationship before you ask.

Visiting

Visit organizations in the industry you want. Network right there, on the ground. Check in at the front desk, drop your resume off in-person and ask to meet with the HR director. Better yet, find out if someone in your network can connect you to a current employee in that company. Contact them through the referral.  Meet them for coffee and come prepared.

Your network is the lifeblood of your career.  Don’t let it die of professional loneliness.  Learn how to network your way into a job.

Share this with anyone you know who is looking for employment.

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