Your Behavioral Style IS Affecting Your Referrability

As a networker, there’s no question about whether or not your behavioral style is affecting your referrability–it IS.  The question is, how can you learn to effectively communicate with a diverse array of other behavioral styles while maintaining your own style for an optimum outcome?

In this video, Dawn Lyons (whom I consider to be one of the world’s leading experts on behavioral styles/profiles and referral networking), my partner in the Referral Institute, talks with me about how behavioral styles affect networking results and referrability. She discusses behavior profiling programs that help networkers adapt to and accommodate a variety of behavioral styles for maximum referrability.

After watching the video, I highly encourage you to visit the link Dawn mentions (www.ReferralsForLife.com) and watch the educational videos to get more information about behavioral styles (CLICK HERE to go directly to the videos).

What’s your behavioral style?  After watching some of the videos on ReferralsForLife.com, come back and leave your thoughts on what you’ve learned about your own behavioral style or other behavioral styles and how you can use this new information as you network.

The Power of a Rolodex–What’s Your Story?

Hazel Walker (pictured below) is not only one of my Business Networking and Sex co-authors and one of my business partners in both BNI and the Referral Institute, she is also the author of the great article below about the importance of remembering that you never know who might be in someone’s Rolodex. As Hazel explains, assuming for any reason that somebody couldn’t possibly know anyone that might be able to help you in your business is wrong and it does you a great disservice.

I’ve heard some amazing stories about hugely valuable, highly legitimate referrals that came from people whom others had initially discounted as unlikely to know anyone that could help them.  I absolutely love hearing these stories because they’re amazing testaments to the power of networking.  What’s YOUR story??  If you have one, by all means, share it in the comments section after reading Hazel’s article below! 🙂

“Power of a Rolodex” by Hazel Walker

One of  the biggest challenges I have with business people is they underestimate the power of other people’s Rolodex.  It’s close-minded.  I hear this especially from the Business-to-Business people who walk into a networking group, look around and think, “I’m B2B (business to business) and high dollar and there’s nobody here who can help me!”  And they walk out.  What they have just done is discount everyone’s Rolodex.

They don’t know who I’m sitting with at PTA, or playing golf with.  They don’t know who my brother-in-law, my mother-in-law, or my friends are.  I see that happen more than anything when people discount who other people know.  It’s the same when they only get to know one side of the relationship.  They get to know the husband and everything about him, but have they asked where the wife works and who’s in her network?

There’s a tendency to just look at the person, a Mary Kay lady for example, and say “Yeah, she sells Mary Kay, she can’t help me.”  I had a banker in one of my networking chapters, a good member of the chapter who’s been in the group for a long time.  I sent a Mary Kay person to his chapter.  He called me up and was not happy.  He said, “I don’t know why you would send a Mary Kay person, we are doing business-to-business, Mary Kay is just not going to help us, blah, blah, blah . . .”  So I asked that he just give her a shot, you never know who she knows, and that he let her be in the chapter.

They let her in.  Shortly afterward, the banker sent me flowers thanking me for sending the Mary Kay associate who, in her first three months there, referred over $400,000 (USD) in business to him!  This was after he had discounted her based on the company she works for.  I think that is the biggest mistake business  people make: not getting to know people well enough to find out who they know.



“Money on the Table”–How to Generate More Referrals for Networking Partners

[tube]http://www.youtube.com/watch?v=9GpIfb-ymqU[/tube]

If you’re not familiar with Power Teams or Contact Spheres, they are two things that any networker aiming for maximum networking results will want to get very familiar with.

I have just released a new book with my co-author, Lee Abraham, called Money on the Table which is all about how to use Power Teams and Contact Spheres to generate more referrals for your networking partners.  Why should you take the time to learn how to get more referrals for those in your network?  Because this will ultimately pay off in more referrals for you and maximum results for your networking efforts.

In this short video, Lee and I talk a little bit about our new book and why we wrote it and we also explain a simple, quick exercise that will get you on the road to making the most of your network and generating more referrals for you and your networking partners.  So, grab a sheet of paper and a pen before clicking the play button–there are six bullet points you’ll definitely want to jot down.

After you’ve watched the video and done the quick networking exercise, come back and leave us a comment about what you thought of it.  We’d love to hear your thoughts!

To purchase a copy of Money on the Table, CLICK HERE.

BizPer Social Media Marketing

I met Starr Hall at an Entrepreneur Magazine Conference that we both spoke at last year and she did a really impressive presentation on social media marketing.

One of the things she discussed was the concept of “BizPer” Social Media Marketing. She said that about half of your social media posts should be about business and about half should be personal.

I love the concept but, I’m not sure I’m comfortable with the percentage.  I definitely believe that people want to see a little of me as a person via my social media – but, I don’t think that half the posts I do should be fully personal.  Granted, I think that a business message about a personal experience is very good – but, that is still business – not personal.

So, here’s my question to you:  What do you think the best BizPer split  (business focus vs. personal focus) for someone in business to use as a gauge for their social media posts would be?  50/50? 60/40? 70/30? 80/20???

Something else?  How much of your social media (in the context of a business person) should be devoted to personal postings? I’d really like to hear your thoughts on this . . .

Using a Blog to Build Your Brand?–Top Tips for a Better Blog

[tube]http://www.youtube.com/watch?v=itXnDlr33mE&feature=player_embedded[/tube]

In this video, my good friend Jarret Gucci, who is also the web expert credited with building this BusinessNetworking.com blog site and helping me to “make it work,” explains the two most powerful ways to make your blog better.

If you’re one of the many businesspeople around the world who utilizes blogging to build your brand, don’t be shy . . . after you watch the video, leave a comment letting the rest of us know what you’ve done to make your blog work. I get really inspired when I hear creative new ways of improving things to get better results and I know the rest of the readers of this blog will be inspired by your ideas too!

Talk ‘To’ Each Other, Not ‘About’ Each Other

An important and invaluable lesson I’ve learned over the years is that clear, open, honest, direct communication with people solves most problems. So often I have seen relationships deteriorate to the point where people are talking “about” each other instead of talking “to” each other.

This can happen more easily than you might think.  For most people, when things don’t go the way they expect in a relationship, the tendency is to talk to EVERYONE they know EXCEPT the person they have the problem with.  Someone once told me that when you point your finger at someone, you have three more fingers pointing back at you–this is very true!

So, my advice (which–trust me–is based on years of experience and learning the hard way) when it comes to strengthening and maintaining healthy relationships, particularly relationships with your referral partners, is to talk “to” each other not “about” each other. If you have a problem with someone in your life, pick up the phone and call them right now.  Ask to meet and talk to them about your concerns and, most importantly, how you can both resolve the challenges or issues you’re experiencing and get back to a positive place in the relationship.  Stay “solutions focused”–don’t even attempt to get into the “blame game.”

Now that I’ve explained my perspective which is a result of my experience, I’d like to ask you–the BusinessNetworking.com blog readers–about your experience.

Tell me about a time in your life when you  either spoke to someone and ended up working out your issue(s) OR, about a time when you didn’t and the issue(s) in your relationship got worse and worse.  You’re among friends . . . both situations have happened to the best of us. 😉

How’s Business For You in 2011?

BNIBusinessIndex.com has had a facelift.  Check out the new site.

This is a website that gauges the pulse of entrepreneurs from all around the world through a very simple quarterly survey.  If you have a few minutes, look at the site and take the current survey.  It only takes a couple minutes (really)!

To take the current survey, CLICK HERE.  Note – you can get a FREE copy of one of my books (some rules apply) by taking the survey.

When you check out the site, please leave a comment here about what you think of the results from last quarter and how you think the results for this quarter might change from last quarter’s results.

Michael Gerber’s Key to Business Growth: “Working on It”

[tube]http://www.youtube.com/watch?v=cZInadxrKQ0[/tube]

In this video, my friend, The E-Myth author Michael Gerber, talks about his new website — www.WorkingOnIt.com — which is devoted to helping entrepreneurs grow business and achieve success.

I wanted to spread the news about this great educational resource because I am a firm believer in Michael’s strategies and philosophies for business growth.  I built my networking organization around some of the key philosophies that Michael wrote about in The E-Myth and I know that is a large part of why my business has grown globally into what it is today.

So, after you watch this short video clip, be sure to check out Michael’s new website and then, if you have a minute, please come back and leave a comment to let me know what you think.

PLEASE NOTE:  Although Michael’s new website, www.WorkingOnIt.com, makes mention of BNI and addresses “BNI friends,” the website and the educational information and offers it contains are open to absolutely everyone–including BusinessNetworking.com blog readers and the general public as a whole.

Winning or Losing, Trying or Quitting

I met with my good friend Dr. Mark Goulston for dinner recently.  Casually, over our meal he said something that made me reach into my pocket and scribble it down on the back of one of my business cards.  He said:

We have much less control over winning or losing at something than we do over trying or quitting at something.

If you always try, you can eventually win.  If you always quit, you can never win.

I loved this statement and it completely resonated with me and what I’ve seen in relation to people being successful at networking or at anything for that matter.

When people give up (even in their thoughts), it’s ‘game-over.’  I’ve always thought that I may not be the most successful man in the room or the smartest man in the room, but I’m pretty confident that I’m the most persistent man in the room.  That commitment to “trying” has helped me succeed.  I think it is the one thing that consistently helps anyone have long term success.

The whole process must begin with the old axiom – if you think you can or you think you can’t… you’ll be right.

When have you seen this in your life or someone close to you?

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