Jack Canfield Talks about Why the VCP Process® Makes Sense

A couple of weeks ago, Jack Canfield and I did a one-hour interview where we talked about business networking and success principles.  In about a month, the video of the interview will be available to view on Jack’s website (www.JackCanfield.com) in the “Inner Circle” section.

In the meantime, I invite you to check out the 3-minute video above where Jack talks about some of what he picked up about networking during our interview and why the VCP Process® really strikes a chord with him.

A New Twist on a Simple Technique to Refer Networking Partners

If you’re a good networker, you know that by looking for ways to refer those in your network and referring them any chance you get, they’ll be anxious to return the favor and you will get more referrals as a result.

This video talks about how my friend Mohammad Favakeh, owner of Monte Carlo Chauffeured Transportation (www.mctlimo.com), has put a new and interesting twist on a technique which I’ve been recommending for years that makes it easy for people to refer their networking partners.

Watch the video and you’ll see how easy it is.  Really–all you need is a simple card file and it’s a great technique for anybody who wants to build their network!

Do You Want To Become a Best-Selling Author? Here’s Your Chance. . .

I’m working on a new project with Nick Nanton, Esq., The Celebrity Lawyer, which gives small business owners, entrepreneurs, and businesspeople around the world the opportunity to establish themselves as experts in their field by achieving best-selling author status.

We recorded a call outlining the details of the project last month and you can listen to the call for free by clicking here.  If you have ever been interested in becoming a best-selling author, I highly encourage you to listen to the call today as registration for participation in the project ends this Friday (3-25-11).

One of the reasons I chose to become involved with this project is because I firmly believe that being recognized as a best-selling author is a highly effective way for businesspeople to establish credibility as an expert in their field and drive business, and I wanted to be a part of an initiative that helps give people this opportunity.  I also think that Nick Nanton is the perfect person to partner with in a project of this nature because of his experience and his background in promoting hundreds of authors to best-seller status.

Nick is known as The Celebrity Lawyer and Agent to the top Celebrity Experts for his role in developing and marketing business and professional experts, through personal branding, to help them gain credibility and recognition for their accomplishments.  He is recognized as one of the top thought leaders in the business world and has co-authored 8 best-selling books, including Celebrity Branding You!®.  Nick has led the marketing and PR campaigns that have driven more than 100 authors to best-selling status.

If you’d like to find out more about this opportunity, listen to the free recording of the call. You will learn how you can:

  • Become a Best-Selling Author
  • Position Yourself Above Your Competition
  • Use Your Best-Seller Status in Your Marketing to Grow Your Business
  • Use a Book to Drive Traffic and Lead-Generation on Your Website
  • Repurpose Your Content to Get Business Even from People Who Don’t Buy or Read Your Book
  • And More

CLICK HERE to listen to the free recorded call now.

Great Opening Question

A good networker has two ears and one mouth and should use them both proportionately. When you meet someone in a networking environment you should ‘listen’ more than you ‘talk’ (especially if it is the first time you’ve met). Consequently, in books like The 29% Solution and Networking Like a Pro, I’ve written a lot about the kinds of questions you should ask when you meet someone for the first time.

Recently, I was at a networking event and, at the end of the conversation, someone asked me a question that no one has ever asked me before at a networking meeting. She asked, “What is the most amazing thing that has happened to you today?”

I love that question because it is so positive and unique.  It made me stop focusing on anything other than the question at hand and required me to be completely present in the moment because I truly had to think about what the greatest thing was that had happened in my day so far.  At the time, I shared what came to mind with the woman who asked me the question.  However, it’s interesting to note that today, many months later, what I remember most is that question . . . not whatever “amazing” thing happened to me that day.

If you have a great opening question, I’d love to hear it. In the comments section, share a stand-out question that you, or someone you’ve met, has asked at a networking event.

Developing Your Target Market

 

Building your business is all about leveraging your strengths within the context of your prospects’ needs, then networking with as many of those people as you can.

The most successful networkers have developed a thorough strategy planning process. Key aspects of this process include: identifying the major components of the broad, deep network you hope to establish; studying the different types of networking organizations and how they fit into your overall strategy; and identifying the types of businesspeople that make up your target market.

There are also some subsequent aspects of the process that are extremely important to note. The first of these is directly related to you: how do you fit into your own strategy? Second, where will you find the people you want to interact with and make part of your network?

To start, let’s identify some of the strengths and skill sets that you bring to the table as a business professional. I’ve discussed these before but they are no doubt worth repeating as answering these questions truthfully and thoroughly will really help you discover important things about yourself.

  • Are you a “people person”?
  • Do you enjoy public speaking?
  • What kind of professional background did you have before starting your business?
  • How long have you lived in the area where you do business?
  • What other natural skills do you have (such as time management, staying organized, keeping clients focused) that don’t fall directly into your business expertise but are valued by people?

Once you’ve got these answers written down, ask yourself, “What group of people or target market is best suited for my services?”

Follow these steps and you will build a great foundation to ‘start’ understanding and developing your target market.

Do You Stand Out in a Crowd?

The following is a guest blog entry written by a friend and colleague of mine, Elaine Betts of Go Far Consulting.

I came across this piece by Elaine through the research I’ve been doing for my upcoming gender book and I wanted to share it with my blog readers because I think her insight into the topic of women in business is excellent and the tips, though written specifically for women in business, can be valuable to men as well.

If you are a woman in business and have advice for other women in business, if you would like to share a particular challenge to invite encouragement from others who may have valuable solutions, or if you would simply like to leave a comment, please drop us a note in the comment section.

“Do You Stand Out in a Crowd?” By Elaine Betts

Julie paused, stood outside the door, took a deep breath, straightened her jacket, and walked into the room where many of her co-workers were.  She looked around to see that, as usual, she was the only female present.  I wish I had a few allies, she thought to herself.

In situations like Julie’s, where the majority of a woman’s co-workers are male, some women tend to feel a certain vulnerability as the gender minority in their working environment.  When women constitute less than 25% of the total number of employees in a given industry, that industry is known as a ‘non traditional occupation’.  There can be many advantages as well as disadvantages for women working in non traditional occupations,  or in environments which, for some reason or another, have a gender imbalance.  However, the main factor in how a woman determines advantages from disadvantages in these situations is her individual outlook or perspective.

For example, sometimes it can seem intimidating or stressful to be the only female present.  On the other hand, the advantage for the woman in this situation is that she is easily remembered because she stands out from the crowd. This means that if one of her goals is to make a difference and bring about positive change, she already has an advantage because she is in a position to be noticed.  Women who confidently embrace the opportunity to stand out from the crowd often wear bright, bold colors and use the fact that people notice them to achieve great things.

Women in the world of business who take the attitude that being in the gender minority can be an advantage have definitely had a positive influence on not only the business world but the economy as well. According to the U.S. National Women’s Business Council, women-owned businesses are responsible for employing 16% of all U.S. jobs with an economic impact of $3 trillion annually.  How’s that for standing out in the crowd and making a difference?

If you are a woman in the working world, ask yourself if you are taking advantage of your opportunity to stand out from the crowd. If the answer is no, I encourage you to take a cue from the women in business who welcome the chance to confidently stand out and be noticed.  Following their lead can bring great rewards in both business and life.

Now, don’t get me wrong . . . I am not saying that being a woman in business is without its challenges. Speaking from my own experiences, as well as from my experience as a consultant to several women in business, I can tell you that women employed by larger business companies often feel encumbered by a seeming lack of opportunity and flexibility.  They can feel more pressure to perform and end up working much harder to prove themselves in their work environment.  However, this type of pressure has often served as the motivation for women to start their own business or make the change to a work environment where results and performance are highly valued and consistently rewarded by more opportunity.

Additional challenges for working women are evidenced by the fact that most of them have several roles to play. On top of the role a woman executes in her job, she often plays one or more roles such as romantic partner, mother, homemaker, student, caretaker, etc.  Each role has unique and very real demands and combining them all together can create significant stress.  This stress brings even more opportunities to stand out and make a difference though, as long as a woman makes a continuous effort to find ways to excel in all her roles.

Here are 10 tips to help women maintain stand-out success in every role:

    • Know your priorities, who and what comes first in your life.
    • Remain focused on what you want to achieve.
    • In each role you play, focus on being present solely in that role while you are executing it.
    • Plan the week ahead by scheduling car pools, kids’ after-school activities, day care, babysitter, etc. in advance.
    • If your job requires continuing education (always a good idea), see if you can get education classes in an audio version or via a podcast–something that can be downloaded and played in the car or on an iPod to and from work.  If this isn’t an option, allocate regular time frames (perhaps 30 minutes, 3 times a week) and plan to learn when you are able to achieve your most focused frame of mind.
    • Invest time in personal development and know who you are.
    • Know your trade and keep up with industry standards.
    • Plan time for yourself, even if it’s just 10-15 minutes for a walk or to sit in a quiet spot reading a book while you drink your morning coffee. This is very important because if you do not take care of yourself, you will not be in good shape to help others effectively in your various roles.
    • When it becomes difficult to know what to do next, enlist a mentor, coach, or colleague.  These people can  hold you accountable, cheer you on, and give you the kind of  ‘tough love’ that will keep you on track.  In short, they can be life savers.

The common thread among women in business who stand out from the crowd is that they are confident about themselves and courageous about what they do, regardless of their environment or its gender ratio. Successful business women stand out from their sea of colleagues by facing challenges head on.

These days we live in a big melting pot where, over the years, transport and the internet have made the world a much smaller place.  As such, the dynamics of how we do business are ever-changing and allow for much greater ease of communication than we’ve ever had before.  This is a perfect time for business women and female entrepreneurs to utilize the advantages available to them in order to stand out,  be heard, and make great things happen.

So what are you waiting for?  Now is the time to become the  stand-out business woman you can most definitely be.


Business Networking “Coaching” Videos

One thing most businesspeople and entrepreneurs have in common is that they’re usually very busy and tend to have little time to spare. Their busy schedules often create challenges when it comes to making time to educate themselves on building valuable business skills such as networking.

This is why Entrepreneur.com has created the Coaches Corner, a highly convenient educational resource offering extremely brief educational videos on topics like networking, social media, marketing, starting out, managing employees, funding, and business planning.

The majority of the videos are under three minutes long and packed with helpful tips from experts whom Entrepreneur.com refers to as “some of the brightest minds in the biz.”

I’m honored to say that they’ve asked me to participate in this project and I’ve recorded a number of powerful educational videos on networking including:

Check out these videos for quick, instantly usable tips on networking and feel free to share the links with all those in your network!

Let me know what you think here on my blog.

Preview of Business Networking and Sex Book

Last week I posted a blog asking all BusinessNetworking.com blog readers to take a short survey relating to the book I’m currently writing with Frank De Raffele and Hazel Walker about gender and networking.

The book won’t be released until early next year but I’ve already received several requests for more details in regard to what the book is going to be all about.  In light of that, Frank, Hazel and I decided to make a short video for those who are curious to learn more about our upcoming book.  The video is only a few minutes long and you can view it by clicking on the link above.

I’d love to hear what you think of the concept of the book, or even of just the video, so please feel free to leave a comment.

Networking With the Opposite Sex–What Are Your Thoughts?

Frank De Raffele, Hazel Walker and I are working on our new book about gender and networking.  It discusses the difference between men and women in regard to how they network.

We have a REALLY short (two question) survey that we need as many people as possible to take. The purpose of the survey is to gauge how comfortable people are when networking with the opposite sex. If you have 30 seconds to spare, PLEASE take this survey (if you don’t have 30 seconds to spare, good luck with getting everything done–I don’t envy you :)).

The three of us are extremely grateful to all who participate in this survey as your input will help us a great deal.   Thank you!

CLICK HERE TO TAKE THE 30-SECOND SURVEY NOW.

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