“Tell To Win: Connect, Persuade, and Triumph with the Hidden Power of Story”

Peter Guber, Chairman and CEO of Mandalay Entertainment, has a powerful new book coming out on March 1st called Tell To Win.

This book is not only an extremely interesting read, it is also an important resource for networkers in every part of the world.  Peter is a master storyteller and, with this book, he teaches readers how to achieve success in business and life by connecting with people and engaging them on an emotional level through the power of stories.

I met Peter at one of his storytelling symposiums which he conducted in preparation for this very book and, I can assure you that if there is one person in the world with the expertise to teach others how to change lives through the power of stories, it’s Peter.  Tell To Win offers dynamic storytelling techniques that are greatly beneficial in a face-to-face networking setting. Below I have pasted an excerpt of Peter’s words, specifically discussing the importance of telling your story in a face-to-face environment.  If you find this material useful, which I have no doubt you will, I strongly encourage you to pick up a copy of Peter’s new bookLearning how to connect with others through storytelling is an ability that will continue to serve you well throughout your entire lifetime.  It is an invaluable skill that you will be endlessly grateful for obtaining and, as you can tell from Peter’s words below, he is the ultimate teacher.

The highest and best use for telling purposeful stories in the room, face-to-face, breathing the same air and reading each other’s micro-expressions–something you can’t do in any other medium.  In writing my new book, Tell To Win, I conversed with the foremost folks in technology–people like Chris Kemp, chief information officer at NASA Ames Research Center, Phil McKinney, the chief technology officer at Hewlett Packard, Arianna Huffington, founder of the Huffington Post, and many others–and asked them if digital or state-of-the-art technology could replace what I call state-of-the-heart technology.  Their response was an overwhelmingly consistent “not at this time.”  In fact, Arianna said it best when she asserted in front of one of my masters UCLA classes (I’ve been a professor at UCLA for over 30 years), that the more time we spend in front of screens, the more we crave the intimate in-person interactions where we tell our stories to realize our dreams.  And, she didn’t stop there!  She exhorted my students that if there’s something incredibly important upon which everything depends, you always want to be in the room.

You can’t yet duplicate the same effects of telling oral stories in the same room, breathing the same air, pressing the flesh.  However, many of the critical elements of telling purposeful stories work in other mediums.  Always motivation comes first which starts with you–your intention.  This authenticity must shine through.  The trick is not to try to be interesting, but to be interested–know what your audience is interested in and deliver what’s in it for them.  All good telling of stories has a goal–the action you want your listener to take.  Don’t hide it.  Interactively engage your listener, your audience, so it’s not a monologue, but a dialogue.  It is a conversation in which the telling becomes a “we” experience rather than a “me” experience.  A critical marker is the willingness of the teller to surrender proprietorship over the story so the listener can own it and viral market it as her own.  The story content is lurking everywhere–first person experience is best, but equally powerful is an observed event, a movie/book/artifact, or even a metaphor or analogy.

To learn more about Peter Guber and Tell To Win, please visit: http://www.peterguber.com/telltowin


Generate More Business by Offering Value-added Advice

It’s no secret that we all want to do business with people whom we know and trust.  So, how do you build rapport and create trust with new contacts at networking events?  By offering value-added advice–solid, helpful information provided out of a genuine concern for another person.

Let’s say you’re a real estate agent talking with someone at a networking event who, although not ready to buy a home today, is heading in that direction.  You could say something like this:

Well, I know you’re not interested in buying a home right now.  But, when you’re ready to start looking, I highly recommend checking out the north part of town.  A lot of my clients are seeing their homes appreciate in the 10 to 20 percent range, and from what I understand, the city is thinking about building another middle school in that area.

See how it’s possible to offer some value-added advice without being too salesy?  A statement like this acknowledges that your prospect is not currently in the market (first sentence) but still demonstrates your expertise, so he will remember you when he’s ready to move.

This model works for consultants, CPAs, accountants, financial planners, coaches–just about anyone in a service-based industry in which knowledge is the main product. If you’re concerned about giving away your intellectual capital for free, look at it this way: few people are going to sign up to do business with you if they’re not sure you can do the job.  In the absence of a tangible product, you have nothing but your technical expertise to demonstrate that you have the goods.  And when you think about it, that makes sense.  Whenever you’re ready to buy an automobile, it doesn’t matter how much research you’ve done on a particular model, you’re probably not going to write your check until you’ve taken the car for a test drive.

The same is true for your prospects.  Give them a little test drive to show how it would feel to do business with you. If you’re a marketing consultant, give them a couple of ideas on how they can increase the exposure of their business.  Don’t go overboard; maybe offer a technique you read in a magazine or tried with one of your clients.  Just give them something they can try on to see if it works.

Not only will this open up a good conversation with new contacts while you’re out networking, if you play your cards right, whom do you think they’ll go to when they’re in need of your kind of service? 🙂  When it comes to building rapport and creating trust, nothing does it better than offering value-added advice.

The New India

I’ve been in India for the past several days conducting seminars on business networking and, I have to say, I’ve been very impressed by the business community here. The businesspeople I’ve met are passionate about learning and they are hungry for information and knowledge.  I have found the audiences here to be extraordinarily respectful and almost sponge-like in their interest in absorbing new ideas.

Although it is still a developing nation, it is obvious that the infrastructure of India is growing quickly.  There are construction projects going on virtually everywhere and the development of transportation systems seems to be a high priority.

India has quite an interesting blend of history, tradition, and modern society, along with a serious quest for improving people’s lives.  I don’t think the West fully recognizes the transformation that is taking place here.  Although the middle or entrepreneurial class in India is only about 20% of the population, this percentage represents over 200 million people!

The fact is, education is crucial to achieving growth and success; India’s business community truly understands this and it is inspiring to see how they wholeheartedly embrace a culture of learning.  With their interest in education and training, and their focus on creating infrastructure, I believe that India is likely to be the financial powerhouse of Asia within the next decade.

Businesspeople around the world would benefit tremendously by following India’s example in regard to the value the people of this country place on education.  It has been an amazing opportunity to be able to experience the culture of India and the graciousness and generosity of the people here.  I am deeply grateful to all those I have met during this trip and judging from the way these people embrace knowledge and exude the Givers Gain® philosophy, I have full confidence that India will soon achieve tremendous growth and worldwide recognition.

Calling All Business People!–Help Define the Current State of the Global Business Economy

Last month I announced that my company recently created a “business index” to consistently gauge the ever-changing economic state of business based on quarterly global survey results of retailers, service companies, and manufacturing companies all around the world.

The statistics gathered from the survey results are intended to keep small business owners, entrepreneurs, and companies, as well as the media and the general public, educated and informed as to the changing state of the global business economy and the current business trends that become apparent over time.

The first BNIBusinessIndex.com report was published last month and, based on survey results gathered from the participation of over 5,000 businesses across the globe, the report reveals important, accurate evidence that the global economy is improving (click here for full details on that report).

The next worldwide report will be published in April and it will be based on results from a new survey which is currently being conducted on BNIBusinessIndex.comI encourage all readers of this blog to take a few quick moments to answer the four simple questions in the current survey. Your participation will play a very important part in obtaining an accurate assessment of the state of business around the world–as I often say, you may not make a world of difference but you can make a difference in the world.  So, please, take this opportunity to stand up and make your voice count.  Your input will truly help to define the current state of the global economy, information which serves as a valuable resource to businesspeople in every part of the world.

Please click here to take the current survey now.

I extend my sincerest gratitude to all of you who take the time to participate in this important project.  On behalf of businesspeople and entrepreneurs everywhere, myself included, we are extremely grateful to you for your invaluable input.

No Faux Pas in India!

I’m headed to India this week to speak for BNI in Mumbai and Bangalore.  I look forward to meeting many people and having the chance to help them increase their business through referrals.

I’ve traveled to dozens of countries to speak and teach my philosophy of Givers Gain® in business. However, this is my first time to visit this exotic country. I’ve discovered that it is very important to get “briefed” by others before speaking around the world. I learned the hard way in one country during a public presentation that mentioning a woman’s “pants” actually indicates that you are speaking about her “underwear.” A story that talks about a woman’s pants, no matter how funny it is, doesn’t quite achieve the effect it’s supposed to when it’s told by a man and “pants”  means “underwear.”

Another thing I’ve learned is that using a specific phrase about tree roots in Australia or New Zealand can actually mean that you are talking about having sex. Who would have thought?! When I unknowingly used the phrase (in reference to tree roots–not sex) in the title of an article I wrote, folks in New Zealand and Australia began calling and e-mailing in handfuls to let me know of my blunder. On behalf of Americans everywhere who’ve used this phrase when speaking or writing to Australians and New Zealanders, I’d like to apologize.

In Sweden, there’s no expression for “word of mouth.” There, it is translated as “mouth to mouth.” Takes your mind in a whole different direction, doesn’t it?

And then there are hand gestures . . . don’t even get me started on talking about hand gestures! Suffice it to say, I’ve almost caused several international incidents by accidentally making the “wrong” hand gesture in some countries.

I’ll post a blog or two about my visit to India soon. But, before I go, help me out here would you please? Is there anything I should know about speaking in India? I’d really like to head back to the U.S. knowing for sure that the citizens of India are talking about something positive in regard to me . . . something other than me causing a public scene for saying or doing the wrong thing. 🙂

Wish me luck and, please, drop me a note here if you have any helpful information. Thanks!

Welcome to BusinessNetworking.com


It’s International Networking Week and my networking blog has a new face to celebrate!

We have moved from NetworkingEntrepreneur.com to BusinessNetworking.com.  I appreciate everyone who has followed my posts and I want to assure you that they will continue.

Please note that there is a new RSS Feed and if you have this blog fed to your website, you will need to change that feed in order for it to continue.

Also – please tell your friends about our new site and let me know what you think of our new look.

All the best.

Ivan Misner

International Networking Week February 2011

Dr. Ivan Misner, Founder and Chairman of BNI (Business Network International, the world’s largest business networking organization) speaks about the 5th Annual International Networking Week, which is February 7-11, 2011. It is a week which is centered around helping businesses in every part of the world achieve growth and success through effective networking.

International Networking Week 2011

Welcome to International Networking Week, 2011!

Take a few minutes to check out the video for International Networking Week® 2011, on YouTube!

The short, eight-minute video discusses the history and significance of this event which will be recognized across the globe February 7-11, 2011. It also explains a concept many networkers fail to recognize but which all networkers need to be aware of–the ‘networking disconnect’.

This is the fifth year for International Networking Week® and it is now recognized by many countries around the world, with thousands of events being held during the Week. One of the main goals of the week is to help businesspeople everywhere build their networking skills.

For additional information about International Networking Week, go to www.InternationalNetworkingWeek.com.

Also – you should know that this week is the birthday of www.Ecademy.com. Ecademy is my favorite online social media outlet for business. A big Happy Birthday to Penny and Thomas Power – the Founder and the Chairman for Ecademy!

What’s Your Excuse for Not Following Up?

What’s your excuse for not following up with new contacts after networking events?  It doesn’t really matter what your answer is because I’m here to tell you that the correct answer to the above question from this point on is: There is no excuse for not following up, so I don’t have one.

We all know that networking without follow up can equal a big waste of time.  However, many networkers still find every excuse under the sun not to follow up and the most common reasons they use are either that they’re not sure how to appropriately follow up or they don’t have time.  As promised in Monday’s blog entry, today I’m going to give you two free follow up note templates (these will work whether you’re using e-mail or mailing a hand-written note) that will make it a no-brainer for you to follow up with new contacts.  No more excuses!

Follow up Template for “B list” contacts (those who may become valuable contacts in the future but not right away):

Jim–

My name is John Smith, and I’m the consultant who met you the other day over at the chamber.  I just wanted to say that I really enjoyed our conversation–and it sounds like you’re really doing well and staying busy.

Anyway, it was good talking to you, and if I can help you out in any way, please let me know.

John

Follow up Template for “A list” contacts (those who might become new clients or referral partners right now):

If using e-mail, use this subject line: Nice to Meet You–Chamber Event (1/23)

Jim–

My name is Jane Smith, and I’m the consultant who met you the other day at the chamber event.  I just wanted to say I really enjoyed our conversation and was hoping I could learn a little bit more about what you do.

I’m thinking we can get together for a quick cup of coffee.  That way, if I run into someone who could use your services, I can point him in your direction.  How does next Tuesday morning sound for something over at Starbucks?

Again, great talking to you, and if I can help your business in any way, please let me know.

Jane

Using these follow up note templates provide you with a great base for building relationships with the new contacts you make at networking events.  One more quick tip: Regardless of whether you choose to use these templates when writing follow up notes, always be sure to first remind the person of who you are and where you met so your note doesn’t get instantly discarded.

Related Posts Plugin for WordPress, Blogger...
   Follow Me

Get every new post delivered to your inbox