Why Word of Mouth?

Why Word of Mouth?

One of the most important things I’ve learned over the years is that the secret to success–without a little bit of hard work–is still a secret!  Word of mouth marketing is a solid foundation for building any successful enterprise and, like anything else that brings great rewards, it takes time, effort, and dedication (a.k.a.–a “little bit of hard work” ;-)). Developing a word-of-mouth marketing program is […]

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Whoopee in the Cornfields

Whoopee in the Cornfields

Here’s the thing with networking: If you want to get more business, you have to  be willing to give business to other businesspeople. That’s why I founded my networking organization, BNI, on the central, guiding philosophy of giving benefit to others–Givers Gain®. It’s an ethical theme that is common to all religions, all cultures: Treat others the way you want to be treated. If you want to get referrals, […]

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New German Version of Networking Now Blog Available!

New German Version of Networking Now Blog Available!

Thanks to the efforts of my friend Thomas Albrecht of the Referral Institute in Germany, this blog is now being translated into German. To view the new German version of this blog, visit: www.ReferralNetworker.com. My sincere gratitude and appreciation go out to Thomas for his hard work and diligence in translating my weekly blog entries from English to German . . . Thomas, you are a […]

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Make the Connection

Make the Connection

One of my employees told me this week that she passed some advice from one of my books on to her cousin; it was about making connections at networking functions.  She told me that her cousin, Greg, recently joined a chamber of commerce to promote the new business he started after being laid off from the company he had worked in for a number of years and he felt clueless as to how to […]

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Carrots, Eggs and Coffee Beans

Carrots, Eggs and Coffee Beans

There’s an old story about carrots, eggs and coffee beans that I’d like to share with you this week. You may have already heard it, but I’ve come across several people lately who have told me about situations of adversity they’re currently facing, and I think the lesson this story teaches about adversity is timeless. It’s a lesson that’s extremely important for people across the world to remember both in business and in […]

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Learning to Use the Law of Reciprocity: 4 Tips

Learning to Use the Law of Reciprocity: 4 Tips

I posted a blog this past Monday explaining what networkers need to know about the law of reciprocity, and I promised that I’d follow up today with some tips on what to keep in mind as you learn to use the law of reciprocity in your networking efforts. Below you will find four very important things to remember: Tip No. 1–Giving means helping others achieve success. What […]

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What You Need to Know about the Law of Reciprocity

What You Need to Know about the Law of Reciprocity

The term reciprocity is at the center of relationship networking, but it is often misunderstood. Webster’s dictionary defines reciprocity as “a mutual or cooperative interchange of favors or privileges,” as when actions taken for the benefit of others are returned in kind. This leads many inexperienced networkers to expect an immediate return for any actions they take on behalf of another.  Givers gain, right? Wrong. Not every act […]

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Time Equals Money in Networking

Time Equals Money in Networking

The secret to getting more business through networking is . . . spend more time doing it! OK, well, it’s a little more complicated than that because you have to spend time doing the right things.  However, based on the recently completed Referral Institute study on business networking, we finally have a definitive answer about how the amount of time spent networking impacts the amount of business that is generated. […]

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Top Traits of a Good Networker

Top Traits of a Good Networker

I’ve been sharing results from my Referral Institute study on networking. This week I’d like to share with you the findings that we have gotten regarding the “Traits of a Good Networker”.  Below is a list of the Top 5 Traits and then a graph of the Top 10. Enjoys Helping Others Is Trustworthy Works Follows Up Is a Good Listener What do you think of […]

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