One of the subjects I get asked about often in interviews is leadership. I’ve learned quite a bit about leadership through my role as founder and chairman of BNI, the world’s largest business referral organization. But I’ve also been extremely privileged to be able to build relationships with and gain insight into the subject from some of the world’s top leaders in several fields and industries. One of the […]
When I started my first business, I knew I wanted referrals to play a key part in my overall growth strategy, and I began to realize I wasn’t the only one trying to get more sales through referrals. A lot of other business professionals were trying to do the same thing. So I thought, “What if I became the hub?” If all the other people […]
Professional associations, or knowledge networks, have been around longer than almost any other kind of group, from the medieval guilds to crafts associations to today’s professional groups and industry associations. The primary purpose is for the exchange of information and ideas, whether intraindustry or interindustry. Some of these groups limit membership to their own industry, but quite a few groups that represent industries other than your own will allow […]
If you want to develop an effective word-of-mouth campaign, you’ll need to have an arsenal of credibility-enhancing materials at your disposal to make the most of every networking opportunity. Below is a checklist of items you may already have available or wish to begin assembling, which can be used as collateral materials in developing your desired image. Testimonial letters from satisfied clients Photos of yourself […]
How can a time-strapped businessperson figure out which networking events she should attend and which she should let go by the wayside? The answer: Develop a networking strategy. Here are three easy–but definitely essential–questions you need to answer in order to create a plan that will work for you. Who Are My Best Prospects? It’s important to know that each target market will have a […]
So, do people like to network? Well, based on the Referral Institute study of more than 12,000 people all around the world, almost 95 percent are comfortable networking. Less than 1 percent do not like it at all. How about you? Do you like to network? If so, what do you like most about it?