‘Just Listen’–Get Through to Absolutely Anyone

‘Just Listen’–Get Through to Absolutely Anyone

It’s no secret that a master networker has two ears and one mouth and uses them proportionally. But even if you think you’re a good listener, you may be surprised at how much you might still be lacking when it comes to listening effectively. My good friend Mark Goulston’s new book, Just Listen, will not only teach you how to make a powerful and positive […]

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Let’s Fix The Legal System; Does Anyone Have a Sledgehammer?

Let’s Fix The Legal System; Does Anyone Have a Sledgehammer?

OK, let me start by saying that my real beef is with civil litigators, not all lawyers and though I may use the term “lawyer” in my blog, it is the litigators I am really upset with. I also understand that we need rules of law and people to help guide us through them, such as my colleague here on the Entrepreneur.com Blog Network, Nina […]

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People Are Talking About You–Are You in the Conversation?

People Are Talking About You–Are You in the Conversation?

My last blog, “Get Engaged,” brings up the point that dialogue about you and your business is going to happen with or without you. Whether it’s online or face-to-face dialogue, the basic point is that if you don’t participate in the conversation, you’re not in control whatsoever; if you do participate, then you can publicly say who you are and steer the conversation in a […]

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Get Engaged . . .

Get Engaged . . .

Get engaged in the conversation, that is! OK, OK . . . now that I have your attention, let me explain. In my book Truth or Delusion I bring up the point that word-of-mouth marketing is always working, it just may not be working in your favor. Believe it or not, you’re getting word of mouth every day. It just may not be the kind […]

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Networking Now One of the ‘100 Best’ Entrepreneurial Blogs

Networking Now One of the ‘100 Best’ Entrepreneurial Blogs

Today I am happy to announce that my “Networking Now” blog made it onto Accredited Online Degrees’ list of the “100 Best Blogs to Hone Your Entrepreneurial Instinct” in the category of blogs that aid in growing your business. You can find this blog listed as No. 32 on the list, but more than that, I want you all to know about the list because […]

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Word of Mouth, a Growing Segment in Advertising

Word of Mouth, a Growing Segment in Advertising

According to a recent PQ Media research report, many major brands are increasing their word-of-mouth marketing campaigns despite the worst recession in decades. Last year, companies increased their word of mouth advertising efforts by more than 14 percent, to more than $1.54 billion. Furthermore, according to the report, spending on WOM campaigns is expected to reach as much as $3 billion by the year 2013. […]

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Networking–It’s More Than Just Talking Business

Networking–It’s More Than Just Talking Business

People often think that networking is all about talking business and exchanging cards, but that’s a definite misconception. In a networking group, you should talk about more than just business. A referral relationship is more than just, “I do business, you do business, let’s do business.” A much better approach is to find common ground on a personal level, then relate your business to it. […]

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Take off Your Bib and Put on Your Apron

Take off Your Bib and Put on Your Apron

A few weeks ago I received a message from a BNI director in the U.S. It read: “Ivan, I am working on a chapter kickoff in South Dakota. I had a salesman named Bill sit through the whole meeting then not get up to leave when I ended it. He sat there gazing into space. Bill is a 30-year veteran in the sales business. I asked if […]

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