The Platinum Rule: Treat Others How THEY Want to be Treated

The Platinum Rule: Treat Others How THEY Want to be Treated

Lately, I’ve observed a few networking blunders occurring that have reminded me of the importance of what Tony Allessandra calls the Platinum Rule. Most of us are familiar with the Golden Rule (“Do unto others as you would have them do unto you”), but to network effectively, you’ve got to be relationship-based, so you need to use the Platinum Rule–not only with your referral source, […]

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#1 Sales Article of 2008!

#1 Sales Article of 2008!

The Top 10 Sales Articles site, an initiative of The Sales Corporation , provides a single location where time-strapped sales leaders, sales professionals and publishers can locate the top sales articles published every week.   Each week The Sales Corporation selects the very best sales articles from the major article sites, which have been written by top sales experts from around the world. It culls through articles […]

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Create an Informative Newsletter

Create an Informative Newsletter

Think about the people you consider experts. They are known for sharing their knowledge through books, research papers, columns, articles and newsletters. Experts write. If you wish to be seen as an expert, consider writing an informative newsletter. Of course, you don’t just sit down and crank out a good newsletter overnight. You need to think it through–and plan out many of its attributes well […]

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PR Helps Your Networking Efforts

PR Helps Your Networking Efforts

Next to word of mouth, publicity is the most cost-effective strategy you can use to market your business.  It increases your credibility and helps you position yourself ahead of your competition–as long as it’s positive publicity, of course. The main objective of publicity is to announce or inform.  Publicity is usually free; in most cases, you don’t have to pay to get your press release […]

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What Does It Take for You to Refer Someone?

What Does It Take for You to Refer Someone?

At the BNI International Conference in Long Beach this past November, I had a great conversation with my business partner in the Referral Institute, Mike Macedonio (pictured to the right).  He was explaining why he feels there are only a few criteria that must be met to make people referrable by him. The first criterion is that the individual is must be an expert at […]

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Become a Motivational Speaker for Your Business

Become a Motivational Speaker for Your Business

Have you ever listened to a motivational speaker such as Jack Canfield, Brian Tracy or Zig Ziglar?  When you listen to any of them, you can feel the passion flowing through the presentation’s words, actions and images.  The hidden element behind a motivational speaker is passion.  Think about that.  What does that tell you about your own message? Your personal challenge in networking is to […]

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Social Capital Taught in College?

Social Capital Taught in College?

About a year ago, I posted a blog called:  “Networking, a Soft Science? Only to College Professors!”  OK, I’ll admit it–I was on a rant about how we don’t teach networking in colleges or universities.  But in my defense, there were many, many, people who identified with this frustration according to the numerous comments posted on that blog. Today, I’m here to tell you that there may actually be a change on […]

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The Culture of Entrepreneurism

The Culture of Entrepreneurism

I just attended the BNI International Conference in Southern California.  There were almost 1,000 people from 40 countries around the world at the event.  It looked like a meeting at the United Nations with people from different countries and different accents all meeting for several days.  It was amazing to watch business people from various cultures working together to network and build each other’s businesses despite their differences. It was […]

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Capture Your Success Stories

Capture Your Success Stories

Many of us are taught as children that we should refrain from bragging about our successes. But there’s a caveat to those rules that our parents usually didn’t teach us: The rules apply to our individual, personal lives–not our businesses. Success stories about businesses and entrepreneurs are vital for those of us dedicated to learning all we can in order to make our own enterprises […]

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Do What You Love And You’ll Love What You Do

Do What You Love And You’ll Love What You Do

As an adjunct university professor for almost 20 years, I would often have students say to me, “What kind of business or profession should I consider going into right now?”  I would respond by asking them, “What do you like to do?  What do you really enjoy?” They’d respond by saying something like . . . “No, no, you don’t understand, I’m asking what I should do?” And I’d reply back by saying . […]

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‘Multi-Touch Marketing’ Helped Win The Presidential Election

‘Multi-Touch Marketing’ Helped Win The Presidential Election

OK, the economy was clearly the big factor in this presidential election.  However, that aside, I am in awe of the “multi-touch marketing campaign” by President-elect Obama that helped steamroll the election.  No matter what party you are with or which candidate you supported (I’m an Independent), you have to admire the technology strategy implemented by the Obama-Biden team.  It was, I believe, the first true […]

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Why Join a Chamber of Commerce?

Why Join a Chamber of Commerce?

In addition to joining a referral networking group, you should also consider further diversifying your network by joining your local chamber of commerce.  A chamber provides a broad membership base but usually within a defined geographic area, such as a town or a county.  Depending on the nature of your business, this kind of local membership could be of significant importance. Unlike a referral networking group, professional […]

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