‘The Time is Now’ Movie

I’m honored to say that I am part of a new film that is currently in production: The Time is Now.

I talk about how collaboration through networking is a powerful way of doing business.

The film features personal conversations with Bill Gates, Jack Welch, Tony Robbins, John Gray and Jack Canfield, plus many others.

The Leaders in the New Civilization–LINC–charitable organization is producing this amazing breakthrough film, which will be both educational and entertaining. It presents a very positive, futuristic view of what is possible as we utilize our most advanced resources, intelligence, awareness and scientific breakthroughs to make the highest-integrity choices for future generations.

Throughout these extraordinary dialogues, these leaders provide some of their greatest ideas, their deepest life philosophy and wisdom, their personal secrets to success and their most effective daily practices, along with powerful solutions for global issues that can shift our individual lives, our families, businesses, communities and the world.

If you would like to see an advance trailer for the film, go to: www.thetimeisnow.tv . I am in the section toward the end on “Collaboration.”

Enjoy!

Referral Marketing–You Can’t Do it Alone!

At the BNI International Directors’ Conference in San Diego a couple of weeks ago, I was talking to Dawn Lyons, one of the Master Trainers for the Referral Institute, about the struggles many people face with referral marketing. As we exchanged ideas about various referral marketing issues, such as inconsistency, quality levels, lukewarm referral sources and, ultimately, the uncertainty that people can sometimes feel, Dawn told me about a new catch phrase she has been using. Her new phrase is, “Referral Marketing … You Can’t Do It Alone!” I thought, wow–it’s a pretty simple phrase, yet it’s so true that it really makes a powerful statement.

As entrepreneurs, one thing Dawn and I both know is how control-oriented most entrepreneurs are. We like to get things done ourselves, and we typically would rather go out and make something happen than wait for things to come our way. Unfortunately, those entrepreneurial tendencies don’t mesh very well with referral marketing because of an important theory that Dawn asserted people must understand. She said, “Where do referrals come from? They come from other people!” Certainly, nobody can debate that. This is exactly why Dawn’s catch phrase holds such power–referrals come from other people who trust us enough to refer us, and who have found someone in need of our services. Referrals will never be generated from an individually focused mindset.

As Dawn put it, “Suggesting that we, as individuals, can go out and make referrals happen for our business is just silly … You Can’t Do It Alone!” Other people are the key factor in helping anyone generate referral business. Dawn has written a more detailed article on this topic, which clearly explains the concept of where referrals come from and shows specific places to go in order to increase referral business. If you are out there trying to generate your own referrals, by all means, take a look at her article and stop wasting all that time and effort.

Remember, being a self-starter and possessing an entrepreneurial spirit are some of your biggest strengths; but when it comes to referral marketing … You Can’t Do It Alone!

Setting the Stage for a Successful Word of Mouth Program

During a conversation last week, one of our assistant directors for BNI in Michigan, Leslie Fiorenzo, made an interesting point of comparison between appreciating opera and learning to use word-of-mouth marketing in your business. She said, “The best way to experience opera is to see it on the stage, and the best way to use word of mouth is to put a referral marketing plan in place. The novice, in either case, may not know where to begin.”

We started talking about a system to generate business by referral and, just like opera, if you have little or no experience with referral marketing, it would be a mistake to jump into action without preparing yourself. Central to the referral-marketing process is getting people to send you referrals. To do so, they must know exactly what you do–what product or service you provide or make; how, and under what conditions, you provide it; how well you do it; and in what ways you are better at what you do than your competitors. You absolutely must communicate this information to your sources. And to communicate effectively, you must know the same things. Before business owners map out their referral marketing campaign, they must stop and get a clear picture of where their business currently stands.

Leslie commented that when people begin to learn and study opera, they begin with basic works by composers such as Giuseppe Verdi and Giacomo Puccini before moving on to more complex works by composers such as Richard Wagner. In the same way, when marketing your business by word of mouth, there is a place to start before you meet with the people in your network. You begin by preparing answers to some basic questions about yourself and your business like:

1. Why are you in business?
2. What do you sell?
3. Who are your customers and
4. How well do you compete?

The ability to communicate this information to your sources and prospects will be invaluable as you begin to build your network and formulate your plan to gain more and more business the most effective way–through referrals.

Once you master some basic tools, you can move on to a deeper understanding of the process. For example, there are three laws of Notable Networking:

1. Have a positive and supportive attitude, and provide a positive and supportive environment for other business people.
2) Learn how to use networking tools efficiently, including business cards and an informative name badge, and have a business-card case to hold others’ cards.
3) Networking is an acquired skill that requires listening to tapes, reading books/articles, talking to great networks and practicing what you’ve learned.

One great place to get more information on this subject is www.bni.com. I highly recommend that you become familiar with the basic tools of word-of-mouth marketing and begin to implement them in your business so that you can begin to watch it grow. Because, just like appreciating opera, if you don’t begin with the basics, you won’t experience the optimum result.

Finding Good Referral Sources Is Like Kissing Frogs!

I was speaking with Sarah Owen, the master franchisee of The Referral Institute in the UK, and she told me that she often comes across people who are good at giving to others but don’t always get an equitable return from their relationships. Many people want to know how to discern whether a potential referral source is a good match, and what they can do to increase the likelihood that their time and efforts are being invested in relationships that will harvest a positive return.

Sarah shared a great metaphor that she uses in relation to referral sources that don’t pan out by saying, “When we are looking for a good relationship in life, we sometimes need to kiss some frogs to find our prince. People are searching for a way to avoid those slimy, slippery, drawn-out kisses, which can be prolonged over months–sometimes years–only to discover that the frog never turns into a handsome prince.” So how do people avoid those empty, disappointing referral relationships that turn out to be slimy frogs instead of princes? I think some of the questions below that Sarah and I discussed can definitely help qualify a potential referral source/alliance relationship sooner rather than later.

  • What are your goals?
  • What are your achievements?
  • What are your interests?
  • What do your networks look like?
  • What are your key skills?
  • Do you have time to invest in another relationship?
  • From what you know so far, do you like what I do?

By asking at the outset whether the individual has the resources, motivation and time to invest, and by then providing him or her permission to opt out, the only question left is whether the match is sufficient enough to ensure the relationship can be reciprocal in time. As our conversation came to a close, Sarah said that her clients are finding better results using these simple steps. Then, she smiled and happily reported that they are also kissing fewer frogs!

I love this metaphor. Thanks for sharing it with me, Sarah.

Networking Now Blog in Polish!!!!

The Networking Now blog is definately “international”!  For all our Polish language readers, you can find a translation of it every week at:

http://bnipolska.pl/content/view/159/98/

Thanks to Greg Turniak for making this happen.

Ivan

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